Shanghai tourism industry gradually recovers

Xinhua News Agency, Shanghai, July 5th: Shanghai Tourism Industry has gradually recovered

Xinhua News Agency reporters Xu Xiaoqing and Chen Aiping

The Shanghai Disneyland has restarted for nearly a week, and there are many reservations. The tourists entering the park are happy and comfortable. Driven by it, the total number of tourists in Shanghai International Tourism Resort in the park has steadily increased. This is a microcosm of the Shanghai tourism industry that has gradually recovered, and a positive signal was issued.

Attractions follow the "return" paradise "hot"

On June 30, Shanghai Disneyland resumed operation; on July 1, the "Top of Shanghai" Tourism Hall of Shanghai Central Building, Oriental Pearl Radio and Television Tadden Tower High Tourist Area resumed operations. Open the door ...

"Although the weather is hot, you can get out of the house and go to the park to disperse. It's great!" "Traveling is just needed, the attractions are open, and the mood is more relaxed." In the past few days, Disneyland has attracted many tourists to "check in". There are also several generations of families in the same generation, including many Disney "fans" who are dressed as classic animation images.

On June 30, tourists entered the Shanghai Disneyland. Xinhua News Agency reporter Ren Long

According to the Shanghai International Tourism Resort, facilities in resort in Disneyland, Disney Town, Star Park, Lavender Park, and neighbor camping areas have been opened one after another, and the total number of tourists has continued to rise. Despite the current current restriction measures and local tourists, the resort's passenger flow is still growing steadily, reaching 30 % to 40 % of the same period of the previous year. Passenger flows such as bus hubs and subway stations in the resort have increased significantly, and they can perceive the enthusiasm of tourists.

Not only Disney, a group of Shanghai tourism landmarks resumed operations one after another, bringing more happiness to tourists. According to Ctrip data, the popularity of search in the Shanghai Scenic Area on June 30 increased by nearly twice the day before the previous day; the searches of scenic spots such as museums, exhibition halls, etc. also increased significantly.

In the "Shanghai Top" Touring Hall with a vertical height of 546 meters, from the early morning to dusk, there are endless streams of tourists who came to shoot the scenery on both sides of the Huangpu River. "The open landscape, the sunny weather, make people feel comfortable!" Said Mr. Lin, a citizen.

Pay attention to appointment, peak peaks are open steps

From June, Shanghai's orderly opening of some A -level tourist scenic spots outdoors, and the scenic spot implemented the management of "appointment, peaks, and current limits". From July 1st, Shanghai City has gradually opened museums and art museums, as well as all A -level tourist attractions indoor and outdoor. In addition, the public library, cultural museum (community cultural activity center), and tourism consulting service centers depending on the situation, combined with the relevant requirements of the new crown pneumonia's epidemic prevention and control, gradually opened.

Fang Shizhong, director of the Shanghai Culture and Tourism Bureau, said that the Shanghai Cultural Travel Industry is constantly strengthening its own construction, and the city's cultural tourism venues are opened in an orderly manner to make the people feel comfortable, the coming people are heartbroken, and the future will be enthusiastic.

Open in steps, and then gradually achieve comprehensive opening up. For example, Disney -related facilities in the Shanghai International Tourism Resort walk in three steps and gradually open. The Oriental Pearl Radio and Television Tower also implemented a method of opening up.

Shanghai Landmark: Pudong Lujiazui Building complex. Photo by Xinhua News Agency reporter Fang Ye

In early June, "Oriental Pearl" was one of the first tourist scenic spots in Shanghai to restore the opening of the open. First of all, some outdoor projects of the scenic spot resumed were resumed. The person in charge admits that there are relatively few tourists in the past month, but the orderly restoration of operations in steps can boost confidence to the industry. Since July, the indoor parts such as the "Oriental Pearl" scenic area will be further opened in the air rotation restaurant.

The reporter's visit found that under the act of "appointment, peaks, and current limit" measured by the current implementation, the queue time of various attractions was shortened compared with the same period of previous years, and some attractions could "play with them." Some tourists said that the comfort of the on -site experience did not decrease while doing a good job of preventing and controlling the epidemic.

Zhang Ye, a "post -90s" tourist who traveled to Disney, said that according to on -site guidance, everyone can take various epidemic prevention measures to show health code, scan the field code, body temperature, standardize wearing masks, and keep social distance when queuing. The entrance speed is faster than expected.

Looking forward to the richer source of customers

Data show that more than 90 % of the tourists who are currently undertaken in Shanghai International Tourism Resort, including Disneyland, are local tourists in Shanghai, and most of them are "returning guests". Experts believe that how to gradually develop new tourist sources and new products while attracting "returning guests" is a topic that needs to be thinking and breakthrough in Shanghai's tourism industry.

Guo Yifeng, executive deputy general manager of Shanghai Oriental Pearl Radio and Television Tower Co., Ltd., believes that "technology+cultural tourism" helps to do a good job of preventing and controlling the epidemic in the present, but also allows citizens to get a smoother and convenient tour experience.

The staff of Shanghai Disneyland took a photo with tourists. Xinhua News Agency reporter Ren Long

The Spring and Autumn Tourism headquarters in Shanghai began to explore new formats that integrate camping and traditional tourism products. At the same time, they also tried to organize small -scale summer inter -provincial team tour. Zhou Weihong, deputy general manager of the Spring and Autumn Tourism, said that while tourists pay close attention to the dynamics of the epidemic prevention and control, they continue to accumulate new momentum and strive to achieve new growth in the second half of this year.

He Jianmin, a professor at Shanghai University of Finance and Economics, believes that the operation of tourism landmarks such as Disney has gradually recovered in Shanghai and has significant significance. At present, tourism in low -risk areas in China is actively recovering. It is expected that it can attract richer source of customers in the future.

[Editor in charge: Zhang Yongsu]

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