Promoting the implementation of traditional Chinese medicine culture to promote inheritance projects, Shandong clarified six main tasks

Content source: Health Shandong WeChat

Recently, the Shandong Provincial Health and Health Commission, the Propaganda Department of the Provincial Party Committee, the Provincial Department of Education, the Provincial Culture and Tourism Department, and the Provincial Radio and Television Bureau jointly issued the "Special Action Plan for the Construction of Traditional Chinese Medicine Culture Construction of the National Traditional Chinese Medicine Comprehensive Reform Demonstration Zone of Shandong Province" (hereinafter Referred to as the "Plan"), promoting the implementation of traditional Chinese medicine culture to promote inheritance projects.

The "Plan" proposes that the special action of traditional Chinese medicine culture construction is centered on promoting inheritance of traditional Chinese medicine culture and improving the health culture literacy of citizens' health culture, and focusing on the reform and innovation of the system of traditional Chinese medicine culture construction system. The construction mechanism construction has promoted the creative transformation and innovative development of traditional Chinese medicine culture, and strives to achieve new breakthroughs in Qilu cultural research, brand building, position construction, cultural communication, industrial development, etc., and fully release the diversified function and value of Chinese medicine. By 2025, the province's traditional Chinese medicine culture has achieved remarkable results, and citizens' health culture literacy will reach more than 25%. It has initially established a new mechanism for promoting the innovation and development of Chinese medicine culture, forming work experience with Shandong characteristics. The comprehensive reform of pharmaceutical culture construction provides reference.

"Plan" clearly clarify the main task of the special action of traditional Chinese medicine culture construction--

The first is to build a research and protection system for Qilu Traditional Chinese Medicine Culture. Relying on Shandong University of Traditional Chinese Medicine to build Shandong Provincial Traditional Chinese Medicine Culture Cooperation Innovation Center, Shandong Province's Intangible Cultural Heritage Research Base (traditional medicine), establish a research team of Chinese medicine culture, promote the construction of a strategic think tank for the development of Chinese medicine culture, establish and improve the research of traditional Chinese medicine culture research Talent training mechanism. Deepen the study of the cultural connotation of Chinese medicine, promote the research of traditional Chinese medicine culture theory, incorporate the research of traditional Chinese medicine culture into the promotion of inheritance projects of the excellent Chinese culture, carry out the research on the integration of Qilu culture and traditional Chinese medicine, and explore the path and mode of the inheritance and innovation of traditional Chinese medicine culture. Organize the cultural resources of traditional Chinese medicine in the province, and actively promote the protection of traditional medical intangible cultural heritage. Promote the research and protection of ancient classics of Chinese medicine in Qilu, systematically study the inheritance of Qilu TCM culture, organize the academic essence and ancient books of Qilu Chinese medicine master, and edit and publish a group of Qilu cultural characteristics and influential research results.

The second is to shape Qilu TCM cultural brand. Continue to organize the "Nishan World Traditional Chinese Medicine Forum", set up the Nishan Forum Chinese Medicine Experience Zone, strive to enhance the influence of the forum, and gradually become a well -known brand forum for Chinese medicine and cultural experts at home and abroad to promote Chinese medicine to the world Civilized exchange platform. Prank the three business cards of "Confucian Medicine Culture", "Bianzhang's Hometown" and "Condencies", organized the Confucian Medical Forum, Sibin Yanshi Cultural Forum, and Bianzhang's hometown cultural activities, and organized "Taishan to talk about moxibustion". Encourage local local Chinese medicine cultural brands. Carry out the "Chinese Medicine Accompanying Action", organize the preparation of traditional Chinese medicine culture into the campus guide, incorporate traditional Chinese medicine culture into excellent traditional cultural courses, and support conditions for schools with conditions to offer Chinese medicine culture schools. Expand the construction of the pilot school of traditional Chinese medicine into the campus, carry out the training of traditional Chinese medicine culture into campus teachers, and promote the activities of rich content and diverse forms of traditional Chinese medicine culture into the campus activities in various places. Incorporate Chinese medicine prevention of myopia and spinal sideways into the content of the Chinese medicine culture into the campus.

The third is to create a publicity and education position covering the culture of traditional Chinese medicine inside and outside the system. Strengthen the cultural construction of traditional Chinese medicine institutions, continue to promote the construction of Chinese medicine culture publicity and education demonstration units, and lead traditional Chinese medicine institutions at all levels to strengthen traditional Chinese medicine culture promotion education venues, facilities and equipment, talent teams and functional construction. Promote the construction of traditional Chinese medicine culture propaganda education bases, strengthen the standardized construction Education base construction; newly build a group of national and provincial traditional Chinese medicine culture publicity education bases. Strengthen the construction of grass -roots Chinese medicine culture propaganda and education positions, promote the construction of traditional Chinese medicine health and cultural knowledge in the grassroots traditional Chinese medicine museum, Chinese medicine hall, and village clinics. Parks, give full play to the role of the construction of the new era civilization practice center and the rural comprehensive cultural center, carry out the publicity activities of traditional Chinese medicine cultural science popularization, and create a group of traditional Chinese medicine culture propaganda and education positions covering the people inside and outside the system.

The fourth is to promote the supply of traditional Chinese medicine cultural products. Enrich the cultural propaganda forms of traditional Chinese medicine, organize the creation and development of traditional Chinese medicine cultural science science books and propaganda materials, with a variety of carriers such as books, brochures, charts, folds, and audiovisual products, electronic books, and other carriers to widely disseminate the knowledge of traditional Chinese medicine culture. Promote the creation of literary and artistic works of Chinese medicine, actively promote cross -border integration of traditional Chinese medicine, culture, literature and art, film and television, and carry out the creation of Chinese medicine literature, art, and film and television works. Develop Chinese medicine cultural products, actively develop emerging cultural products such as cultural creativity, digital publishing, mobile multimedia, and animation games, and tell the story of Chinese medicine.

Fifth, the channels of traditional Chinese medicine culture dissemination channels. Carry out the theme activities of Chinese medicine in Chinese medicine, establish and improve the mechanism for the knowledge of science popularization knowledge of traditional Chinese medicine, and carry out extensive cultural activities of mass Chinese medicine, promote the culture of Chinese medicine culture at the grassroots level, enter the countryside, and carry out free consultations, lectures, experiences, exhibitions, exhibitions, exhibitions, exhibitions, exhibitions, exhibitions, exhibitions, and exhibitions. Tour lectures, collections of cultural works, knowledge contests, and literary performances have widely spread the cultural concepts and health knowledge of traditional Chinese medicine. Expand the channels of traditional Chinese medicine culture and social communication, plan and launch a group of representative Chinese medicine health care columns, and use platforms such as Weibo, Douyin, and WeChat public account to increase communication and push, and do a good job of spreading traditional Chinese medicine culture. Promote overseas communication of Chinese medicine culture and carry out various forms of traditional Chinese medicine cultural exchange activities. Promote the construction of Chinese medicine into the overseas branch of the Confucius Academy and Nishan World Confucian Center. Sixth, the development of the Chinese medicine cultural industry. Enrich the development carrier of the cultural industry of traditional Chinese medicine, advocate the integration and development of traditional Chinese medicine culture and the health industry, and encourage the combination of Chinese medicine colleges, scientific research institutions and social forces to build a characteristic and connotative Chinese medicine cultural complex, cultural and creative institutions, and traditional Chinese medicine academies The new type of industry carrier, expand the traditional Chinese medicine cultural industry and product market, promote the development of traditional Chinese medicine culture publication, performing arts, film, animation, games and other industries, and develop and promote daily necessities, souvenirs, souvenirs, emoticons, etc. including Qilu Chinese medicine elements, etc. Various varieties, distinctive characteristics, and focus on the experience of Chinese medicine culture "Shandong Hand -made" products. Develop the cultural tourism industry of traditional Chinese medicine, create a group of national Chinese medicine health tourism demonstration zones, demonstration bases and demonstration projects, build a traditional Chinese medicine cultural characteristic agricultural tourism base, and launch a number of Chinese medicine recreational tourism punch locations to create a characteristic town of traditional Chinese medicine With special districts, the "immersive" and "interactive" theme lines, venues and special projects of Chinese medicine health tourism are opened.

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Edit: Dong Juntong

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