The itinerary "picking the stars" boosts confidence in the tourism industry's recovery

Canceling the itinerary card "Star Number" mark is not only the "star" on the communication stroke card, but also the "star" on the epidemic prevention and control measures in various places. Accelerate the revitalization of recovery and rejuvenation to add vitality

According to the website of the Ministry of Industry and Information Technology, in order to resolutely implement the general strategy of the Party Central Committee and the State Council on the general strategy of "external prevention input, internal prevention and rebound" and the "dynamic clearing zero" general policy to support efficient overall preparaction of epidemic prevention and control and economic and social development, and convenient for users to travel. 6 From the 29th, the communication itinerary card "Star Number" is canceled. Once this heavy news was issued, it quickly appeared on the top of the hot search list, which continued to trigger heated discussions in the tourism industry. The industry generally believes that this is a sign that my country's epidemic prevention and control situation has stabilized to good, and it will play a strong role in promoting the revitalization of the tourism market.

In fact, the day before the national itinerary card "stars", the State Council released the "New Coronatte Pneumonic Pneumonia Prevention and Control Plan (Ninth Edition)". "Picking Star" is by no means a small mark, but a comprehensive account. The "picking stars" of the communication itinerary is an effective strategy made by the comprehensive research and judgment of the current world conditions, national conditions, social conditions, social conditions, civil conditions, and epidemic conditions. It also reflects the firm confidence and strong ability of the prevention and control of the epidemic and the development of economic and social development. It also marks the idea of ​​precise prevention and control of the epidemic and scientific prevention and control in accordance with the "one set of the country".

At present, the summer tourism season, the "picking stars" moves in line with the needs of the people to travel. With the further improvement of the domestic epidemic prevention and control situation, the prevention and control measures are further optimized, and the number of inter -provincial team traveling to the province has increased, and the demand for travel for the people has increased day by day. After the "Star picking" news was released, data from relevant website platforms showed that the number of tourism products has increased. Search volume of multiple popular travel destinations on the Ctrip platform increased by more than 300%; big data of Tongcheng Travel showed that hotel search volume increased by 220%from the same time the same period the day before; where the data of the platform went, the ticket search volume increased by 60%within 30 minutes. Essence

The volume of the surge of double -divestrokes indicates that the peak of this summer travel may come, and the demand for a long time of the public travel is expected to be effectively released. Although "picking stars" "loosening" the restrictions on people's travel and travel, it does not mean a complete free flow. Recently, local epidemic occurred in many places in Jiangsu, Anhui, Zhejiang, and other places. The pressure on the prevention and control of my country's epidemic was still very high. If you want to come and go, you can't be too optimistic.

"Picking Star" is not the purpose. It is the goal to achieve more scientific and more accurate normalized epidemic prevention and control, promoting the revitalization of the tourism recovery, and high -quality development. Facing the clear requirements of the Party Central Committee's overall preparation of epidemic prevention and control and economic and social development, the strong needs of people's travel and travel, the strong demands of the restoration and development of tourism market entities, and the peak summer tourism season. Relax prevention and control stepping on the accelerator, but efforts to find the balance point of coordinating and promoting the revitalization of science and precision prevention and control and the revitalization of the tourism industry.

First, a national rule must be achieved. The benefits of "picking stars" are self -evident that the tourism industry will definitely boost industry confidence and market confidence. The key to whether its promotion and promotion effect can be actively played depends on the adjustment of the prevention and control policies, the introduction of related supporting measures and the implementation of specific implementation. Since the "picking stars" is a unified "prescribed action" at the national level, it is hoped that it will increase the guidance and inspection and supervision of the policies from various places at the national level to prevent policies and countermeasures. Resolutely stop the refurbishment methods, variant modes or alternatives such as self -marking, tracking, restrictions, etc., and vigorously rectify the problems such as simplified simplification, one -size -fits -all, and layer by layer.

Second, we must scientifically prevent and control the epidemic. Adhering to scientific prevention and control, accurate prevention and control is an inevitable requirement to implement the ninth edition of the epidemic prevention and control plan, and it is also an important prerequisite for promoting the revitalization of the tourism market. Once the epidemic is repeated, the tourism market recovery will be affected. The entire industry must always tighten the epidemic prevention and control of the string, resolutely overcome the paralysis thoughts, the mood of war, the fluke, and the mentality of elasticity. In response to the new situation of epidemic prevention and control, new needs of people travel, and new characteristics of summer tourism market, we will further press down and tighten the responsibilities of all parties, implement various measures, and weave a secret epidemic prevention and control network.

Finally, we must actively adapt to market demand. It is worth noting that since the epidemic occurs, people's travel demand methods, travel models and travel experience methods have quietly changed. The entire industry should be guided by market changes, seize the timing of "picking stars" and the peak season of summer tourism consumption, and promote the tourism industry to accelerate recovery. It is necessary to actively develop local tourism, peripheral tourism, ecological tourism, leisure tour, especially the recent hot self -driving tour, camping tour, and other new formats and new models. The boutique groups, outdoor tourism, research travelers and parent -child travel for college entrance examinations and middle school students and primary and secondary school students. Fully integrate tourist resources such as tickets, hotels, and scenic spots, increase tourism benefits to the people, and promote the release of market demand and recovery of tourism consumption.

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