20 million yuan consumer coupon, 228 companies participating in the exhibition ... 2022 "Northe

On June 13, the Organizing Committee of the 2022 Northern Consumer Products Expo held a press conference to report the specific preparations. It is reported that the expo has determined 228 exhibitors, and 20 million consumption coupons will be issued to organize six major promotional shopping festivals such as home sportswear consumption festival, Huimin Motor Purchase Festival, Home Appliances Consumption Festival, Gourmet Culture Festival, Time -honored Shopping Festival and Global Good Film Festival , Further stimulate the enthusiasm of the masses.

The 2022 North Consumer Products Expo is hosted by the Jinan Municipal Government and the Shandong Provincial Department of Commerce. The Jinan Commerce Bureau and Shandong Provincial Old Enterprise Association and related industry associations are organized and are scheduled to be held in the Jinan International Convention and Exhibition Center from June 17th to 20th. In the form of "10 major exhibition areas+6 major promotion shopping festivals+3 industry summits+2 online carnival feasts+2 index lists" exhibition forms, excavate domestic demand consumption potential, promote consumption capacity and improve quality, better satisfy the content of the majority of people A wider, more level, and higher quality needs to help the construction of a strong province of modernization in the new era.

According to reports, 228 exhibitors have been determined, and the special exhibition area accounts for more than 60%. Actinifying areas, including Haier, Xiaopeng, Hui, PetroChina, Blue Ocean, Liantian Sports, East Ejiao, Texas Chicken Chicken and other well -known brands and old brands at home and abroad. Imported products from 12 countries including Russia, South Korea, and Malaysia will also meet with consumers at the expo to meet people's demand for high -quality life and help Jinan to create international consumer cities.

In terms of promotion, this expo will hold six major promotional shopping festivals such as the Global Global Good Festivals. In addition to conventional buying, discounts, full reduction, spikes, and tasting, all industry associations will also be based on their own industry attributes and corporate characteristics. Enterprises issue more than 2 million consumer coupons, which further stimulates the enthusiasm of consumption. At the same time, Northern Clean Bo also joined hands with e -commerce and video related platforms to participate in the 618 promotional activities that swept across the entire network, and simultaneously launched Tmall, JD.com's online shopping festival, Douyin, and fast -handed live carnival.

In addition, during this expo, there will also be a China Consumer Products Development Summit, China (Shandong) Prefabricated Consumption Development Forum, and invited the heads of Herr, Shanghai Huili, Qingdao Sanbai Shuo, Kaei, Haofu, Laojuan Village and other enterprises. Main lectures and round table forums. At that time, there will be new products for good domestic products in Haier, Sanbaishuo, Lu Weizhai, etc., and present new products and explosive products for consumers.

[Highlights look first]

Huimin Car Purchase Festival: Enjoy the discount overlap at the purchase of a car

Costing the current decision -making deployment of consumption, the Northern Consumer Bo has specially set up the "Huimin Car Purchase Festival". Chery and other representative new energy pure electric vehicle brands, maximize the demand for consumers for car purchase brands.

In addition to buying a car to enjoy the preferential superimposed, the "Huimin Car Purchase Festival" also arranges the interpretation of car performance knowledge, the popularization of new energy technology, and the guidance of after -sales service guidance to facilitate consumers to understand the situation and purchase of the car more.

Home Appliance Consumption Festival: Many famous home appliance brands attended the meeting

Consumers purchase home appliances at the expo at the expo. In addition to enjoying the home appliance consumer coupon issued by Jinan, they will also enjoy multiple benefits. Among them, the leading enterprise in the province Haier will bring consumers a variety of smart and green products, involving 7 major categories including Casa Di refrigerator, cold cabinet, washing machine, water heater, TV, air conditioning, and more than 20 sets of home appliances. Consumer coupons worth 10 million yuan, new vouchers, etc. Haierzhijia Jinan issued the first wave of old machine subsidy coupons worth 4 million yuan to users, which directly conducive to the people, boosting consumption confidence, leading consumption upgrades, and promoting home appliance update consumption.

Global Good Prince: Buy global quality good goods in one stop

The Global Good Fair of the Northern Consumer Expo, by displaying specialty products from various countries, allows more consumers to achieve "close contact" with global goods, effectively shorten the shopping link, and provide a one -stop shopping experience for consumers. At the scene, consumers can buy bird's nests in Malaysia, French wine, Pakistan's handicrafts, Hong Kong Kowloon accessories, and tastors to taste flavored foods from Vietnam, Russia, and Australia.

In addition, you can also appreciate Japanese ceramics and creative products in Singapore. While expanding domestic demand and promoting economic growth, it meets people's demand for high -quality life and helps Jinan to create international consumer cities.

Family Sports Products Consumption Festival: Issuing 270,000 yuan in sports coupons

The Shandong Provincial Sports Industry Federation has specially selected sports products with rich types of products, diversified functions, and convenient use, such as Football Basketball produced by Shandong Liansheng Sports Industry Co., Ltd., and family entertainment and fitness produced by Qingdao Sanbai Shuo Health Technology Co., Ltd. Trampoline, dumbbells, elastic bands, and skipping rope produced by CUHK Sports Industry Group Co., Ltd., treadmills and strength equipment produced by Shandong Maibao Hehe Fitness Equipment Co., Ltd. are all star products for large -scale exhibitions in our province.

It is particularly needed to explain that 270,000 yuan in sports consumer coupons will be issued for the consumer festival, with a face value of over 100 yuan, 60 yuan at least 200 yuan, over 500 minus 150 yuan, 300 yuan at over 1,000, 600 yuan at over 2000, and 600 yuan, and 600 yuan. With 3000 minus 900 yuan, consumers can receive the service desk of the expo at the expo. In addition, Jinan City will also issue sports consumer vouchers at 10 o'clock on the 18th. Consumers can receive online coupons online through Jinan Smart Sports Mini Program and designate corporate consumption on the spot. Participating sports companies will provide services to consumers with services such as product use, fitness consultation knowledge popularization, popularize the concept of fitness and fitness, promote scientific fitness methods, and guide citizens to promote health by fitness.

Food Culture Festival: live tasting, online preferential promotion

In this Expo, the Shandong Hotel Association and the Shandong Meat Association organized a total of more than 30 prefabricated vegetable companies to participate in the exhibition. Through the "1 exhibition area+1 holiday+1 forum", it promoted the development of the prefabricated vegetable industry in Shandong and promoted the shape of Shandong prefabricated production. The image of the vegetable brand enhances the influence of Shandong prefabricated dishes.

In the prefabricated dishes exhibition area, there are four -Xi balls, winter vegetable buckle, quick -frozen dumplings and other products brought by the love and praise of the Winter Olympic Games. Group aquatic products prefabricated vegetables, as well as Weifang prefabricated vegetables and vegetables, livestock and poultry prefabricated vegetables.

Food Culture Festival includes on -site tasting and online preferential promotion. For example, the Blue Hai Group is concentrated in the "North Clean Expo" to invest 5 million. One is to issue blue ocean coupons, the other is 20 % off the blue ocean prefabricated dishes, and the online mall launched the 80 yuan to purchase 100 yuan voucher activities; the Kerry Commercial Group launched the launch The 500 yuan gift package, 2 pieces of 2 pieces, 3 pieces of 50 yuan, 3 of 50 yuan, and 5 pieces of 5 pieces. Each person can receive one free set, concentrated in the "Northern Conduct Fair" to put 10,000 copies; The company launched a total of 80,000 items including the annual vegetable gift box, with a total discount investment of 4.58 million yuan.

The form of consumer vouchers is on the booth, and the second is the WeChat Mini Program for each company, which is convenient for consumers to buy orders.

Old name Shopping Festival: 1 month extend to 1 quarter

Cost up the current trend of quality consumption and consumption upgrade, and fully meet the growing needs of the people in Shandong. This year's "Old Tale Shopping Festival" will continue to be launched through offline+online methods at the 2022 Northern Consumer Products Expo, and the time has been extended from the previous month to one quarter.

Among them, offline, the Chinese old -fashioned names, Shandong old names, and local old names inside and outside the province have nearly 60 companies from nearly 4,500 stores participating in the "Old Time Shopping Festival". In terms of preferential content Half -price, buy 1 gift and 1 gift, and other diversified promotion forms. In addition, more than 10 old -fashioned companies such as East Ejiao, Texas Chicken Chicken, Shanghai Huili, and Luxizhai planned to invest a total of 5 million yuan to allow new and old customers who care for the development of the old name. The majority of consumers can receive coupons at the service desk of the Expo and buy their favorite old names.

On the online side, join hands with e -commerce and video -related platforms to participate in the 618 promotional activities that sweep the entire network, and simultaneously launch Tmall and Jingdong's online shopping festival topics. (Jinan Daily reporter Chen Xinru)

Edit: Zhang Yu

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