Economic Perspective ｜ High -temperature day heat up the ice city "summer economy"

In June, the temperature in Harbin City soared like "opening". The continuous high temperature weather allowed citizens to fully feel the "enthusiasm" of summer, and also brought the "summer economy". Recently, during the visit, the reporter found that the sales volume of cool goods, recovery of the summer trip recovery, and the "lazy" economy heated up ... Under the prevention and control of the normalized epidemic, the hot "summer economy" is injecting new vitality into the consumer market while injecting new vitality. , Also reflect the new trend of consumption in urban life.

Don't forget to take pictures

The sales volume of "Chengbao" in refrigeration products is rising steadily

"It's too hot, the new house is just renovated, and the three bedrooms have to be installed with air conditioners." Recently, in the Gome appliance mall on Pioneer Road on Nangang District, Harbin, Mr. Jiang, a citizen who is buying air -conditioning. Soon, with the recommendation of the staff, Mr. Jiang purchased three frequency frequency air conditioners.

"Since entering June, air -conditioning sales have shown a growth trend, and some models have insufficient inventory." The person in charge of the store said that high -temperature days are the peak season of refrigeration products. Although Harbin has not entered extremely hot days, due to the issuance of government consumer vouchers, it is stimulated to stimulate the stimulus. After the consumer's desire, some people who are hesitant and watching are cheerful. The shop sold nearly 150,000 units in June alone.

Buy air conditioner

According to the relevant person in charge of Heilongjiang Su Ningyi, in June, due to continuous high -temperature weather, air -conditioning sales ushered in a big explosion. Consumers were more willing to buy early and enjoy early to welcome the summer season of July and August. According to statistics from Heilongjiang Ningyi Shi Marketing Center, in June, air -conditioning sales increased by 120 % year -on -year, of which the demand for air -conditioning in the third and fourth -level township market increased by 368 % year -on -year, and the demand for online air conditioners increased by more than 150 % year -on -year.

"Shortly after the summer, as the subsequent temperature continues to rise, the market potential of seasonal electrical products such as air conditioners, refrigerators, and electric fans will gradually appear." Said the relevant person in charge of Ningyi Shopping in Heilongjiang.

The popularity of stalls is explosive

In the past few days, the reporter found that high -temperature days not only stirred up the cooling and heat -producing product market, but also caused popularity in the stalls and cold drink markets. At night, the large stalls in the concentrated areas such as Situ Street, Nangang District, Yanxing Road in Xiangfang District were extremely popular.

Cool consumption "popular" hydrophilic drama is getting hot.

Faced with the hot waves, the most hot way to open is the water. Some tourists in Harbin's main "water sign" scenic spots show a growth trend.

On July 2, the first weekend of the middle and high school entrance examinations, the reporter just entered the Poseidon Tourist Resort, and screaming and cheers continued. In the indoor drama area, tourists in various swimsuits stood up and arranged, a "tsunami giant wave" struck, and tourists unconsciously opened their hands in the screams and shouted "It's so cool, come again!" As the "sea surface" gradually calmed down, tourists gathered together, waiting for the next huge waves. According to Sun Xiwei, deputy general manager of the Poseidon Tourism Resort, the continuous high temperature day has increased the number of tourists by 15 % year -on -year.

Tourist drama water

Visitors feel cool in the water, but the water is not the only choice. No, high temperatures also let some tourists "hide" to the "polar". Entering Harbin Polar Park, face -to -face with polar animals, comfortable temperatures, forming a great contrast with the high temperature weather outside. "Mom, how did you turn into four white whales? Isn't it two?" The child's observation and memory should not be underestimated. The childish child said the innovation of the Harbin Polar Grand Museum.

Visitors watch polar animal performances

"The performance cannot be unchanged. Only by constantly challenging themselves can tourists feel refreshing!" Zhang Zhiming, deputy director of marketing of Harbin Polar Park, said that in order to give tourists the best experience and increase the stickiness of the scenic area, Harbin Polar Park has been prepared for more than a year. Recently, the world's first "Four Whale Show" was launched. Walking in the scenic area, "cool" and "wonderful" have become high -frequency words in tourists. According to Zhang Zhiming, the summer is approaching, and the passenger flow of the scenic area will grow at high speed.

camping

In addition to the hydrophilic drama, camping has also become a good choice for the citizens of Harbin citizens. The scenic spots such as Yuquan International hunting grounds and Moer Mountain Scenic Area have increased camping selling points, and the number of tourists has continued to rise. Recently, the maple leaf town, which focuses on the hot spring card, also opened up a new "battlefield". More than 40 tents were built along the tributary of Songhua River, which attracted a large number of citizens and tourists to go.

The take -out economy is petted by 30 % a day

"What is a bit of lunch takeaway?" Now this sentence has become a high -frequency language for many office workers.

For the Harbin people of Xiliang, in the face of the heat waves that cannot be avoided and unable to escape, they turned on the "lazy mode" and brought the "takeaway economy".

"It's too hot to go out at noon. The key is to be called takeaway. The key is that you don't have to go out to buy food with the big sun." The office worker, Mr. Wang, said that as soon as the weather was hot, the unit was reluctant to go out, so he organized takeaway.

Click a ice drink to lower the heat

The reporter visited and learned that at the same time, the takeaway service provided the citizens with convenient life, and also allowed the income of takeaway riders and merchants to rise. According to the analysis of Meituan takeaway big data, the business districts such as Hasie Street, Qunli area, and Central Street Sofia Plaza are the best in various commercial districts in Haha City. During ordering meals, snack fast food and beverage shops are the most popular. Among them, the citizens love the most of the snack fast food is burgers, spicy hot, fried chicken fried skewers, etc.; The most popular drink is milk tea juice, coffee, ice cream, etc.

The takeaway rider is still running in the night

According to Takayama, the person in charge of Meituan Takeaway Central Street Delivery Station, entering June, the average daily number of rides increased by about 30 % from before summer, and the average monthly income increased by about 1,500 yuan. The site rider Li Chunhang said that the wallet was getting plump. He purchased the heatstroke cooling equipment such as ice sleeves and heat -resistant cushions for himself, and planned to make money while taking orders in summer. Government -Enterprise Association's strength to activate new vitality of consumption

Consumption is a stabilizer and cockpit stone for economic growth. The stability of consumption is of great significance to stabilize economic growth and promote development. In this regard, people in the industry said that a few days ago, Harbin City and various districts successively launched government subsidies to promote consumer activities. Through government subsidies and merchants' benefits, it stimulates market consumption potential and helps the real economy develop rapidly. At the same time, while enjoying the real gold and silver subsidies, the general public boldly consume, release potential, and enhance the market activity of the Harbin market.

Harbin Public Welfare Auto Show in Harbin

At the same time, catering and tourism consumption are the highlights of the "summer economy". Various businesses and tourism management units can make articles in providing diversified products to improve product quality and improve service quality. On the basis of maintaining traditional catering varieties, merchants should start their brains, continuously innovate, and develop new products that sell well -selling pairs to stimulate consumer consumer needs.

Source: Heilongjiang Daily

- END -