Summer "cold" products ushered in sales "hot"

The sales of ice cream and cold drinks have increased significantly, and the parasols and sunscreens become "just needed".

Summer "cold" products ushered in sales "hot"

Reading prompt

On the hot summer, the demand for heatstroke prevention and cooling is strong. Ice cream, ice drink, parasol, sunscreen, sunscreen, sunscreen mask, refrigerator, air conditioning and other "cold" products ushered in "heat". Experts point out that enterprises and e -commerce platforms should pay attention to value competition, and bring consumers a more comfortable and cool experience with higher quality and better services. This is the direction of seizing the summer economy.

"This summer is hotter than in previous years, and it is specially exposed to the outside during the day. Taking advantage of the" 618 "activity, I bought a parasol and ice sleeves under the banana, and I also bought a small fan." On June 10, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing, Beijing. "On June 10th Ms. Chu, consumer of Chaoyang District, told reporters.

According to the weather forecast of the China Meteorological Administration, rain and high temperatures are coexisted nationwide in mid -June. There are high temperature weather in some areas of North China, Huanghuai, Inner Mongolia, Gansu and other places. On the hot summer, I also brought some "cold" products.

Recently, the reporter visited a number of convenience stores, shopping malls, and home appliances stores in Beijing, and combined with online platform sales to learn about summer consumption trends. The reporter's interview found that it was the "hot" sales of "hot" products such as ice cream, ice drink, parasol, sunscreen, sunscreen, sunscreen, refrigerator, and air conditioning.

Explosive growth of summer food and beverage sales

In the hot summer, the heat and cooling were first reflected in the diet. Summer is here, and Zhong Xuegao's "ice on the tree" is also hot. It is reported that there are 4 products in the "Ice on the Tree" that listed in May, Yang Mei Bing, Xingzi Milk Ice, Happy Fruit Grapefruit Ice, and Rite Grape Ice. Ice crispy and mouthful, eat ice on large mouths, these products are sold hotly once these products are launched.

The vitality forest launched the new product of the "Summer Limited Series" in May this year -the sea salt grapefruit flavored soda foam and the sea salt pineapple flavor soda foam water, which is widely welcomed by consumers.

On June 9th, in a convenience store in Xicheng District, Beijing, the freezer and beverage cabinet were placed in the most eye -catching position of the store. , And there are all kinds of carbonated drinks containing sugar or sugar -free. At 9 o'clock in the evening, about two -thirds of the drinks have been sold out of the most. You need to reach out to the beverages of the inside, and are waiting for replenishment.

"It has been made up twice today." The clerk of the convenience store introduced that with the arrival of summer, the sales of drinks have risen significantly, and various ice drinks and beer are particularly loved by consumers.

Ding Dong ’s buying data shows that high -temperature weather in summer drives ice cream, cold drinks, seasonal fruits and other summer cuisine explosive growth. On this platform, ice cream and cold drink products have increased by 300%from the previous month. Among them, Coke became the king of the summer, with an average of over 5 million bottles per day. Qilin melon, jade mushroom melon, Xinjiang honeydew and other cool and refreshing large and small melon products have also increased by more than 300%month -on -month.

Plasizables such as parasols and other must -have for summer.

"This sunscreen is very hydrated, and a protective film will be formed on the skin, which can resist ultraviolet rays and air pollution. It is a must -have for summer sunscreen." In a department store in Dongcheng District, Beijing, Lingling Customers sell their sunscreen products. During the interview, many cosmetics shop staff told reporters that with the arrival of summer, the demand for sun protection products increased, and the "618" discount activities were even more popular.

Not only offline, but also online products related to sunscreen are also very popular. The reporter searched on the keywords of "sunscreen" on a online shopping platform. The monthly sales of one sunscreen are as high as 300,000 pieces.

Facing the hot sun, the parasol became a beautiful landscape on the streets of Beijing. "Under the sun, it really doesn't work without a parasol." Ms. Chu said, for this, she bought a double -layer parasol under the banana. After hitting a double -layer parasol, the temperature under the umbrella will be obviously reduced.

In addition to parasols, sunscreen, sunscreen masks, sunscreen, cold stickers, etc. also become "just needed" in the summer. Outdoor temperature rises. In addition to online shopping, many consumers have also chosen takeaway, flash purchase, etc., which are not leaving home, and set up a family for summer. According to statistics from Meituan platform, in May, sunscreen and cold stickers increased by 116.7%and 189%year -on -month, respectively, up 92%and 171.6%from the same period last year.

“气象经济学中有个'一度效应'，即气温发生一度的变化，商品的销量就发生巨大的改变。”美团平台消费研究相关负责人表示，夏季气温持续升高，刺激了驱蚊、 The popularity of sunscreen, summer, cooling, cooling and other products have heat up the "summer economy"; and the real -time consumption method of "ordering for mobile phones, 30 minutes to deliver", further brought the "summer economy".

Yingji's home appliances ushered in the peak sales season

"The order has been placed, please give up the goods." On the evening of June 9th, in the special live broadcast room of an air -circulating cold fan on a video platform, many customers issued urging, and eagerly looking forward to the " The cool artifact "can be faster to your own hands. As the temperature rises, people's demand for electrical appliances has gradually increased, hoping to create a cool and comfortable summer environment.

"This refrigerator that sells well in the store can sell four or five units a day. Especially in the days when the high temperature before, there are more people who come to buy." Sales staff of the brand refrigerator shop introduced to reporters that the refrigerator as the seasonal product, the summer arrival of its sales is reflected, and the demand for stocking brought by the epidemic has further driven the sales of large -capacity refrigerators. Sales staff of a brand air conditioner also said, "In addition to new decoration, the demand for summer air conditioning updates will also be concentrated, and air -conditioning sales will usher in the peak season." "Some models of home appliances can use green energy saving coupons, On the basis of the "618" activity price, there are preferential subsidies. "The relevant person in charge of Suning Tesco said that under the concept of low -carbon life, green energy -saving products are more popular with consumers. Recently, the "618 Scenario Consumption Report" released by Suning Tesco shows that the first round of "618", Suning Tesco stores increased by 56%year -on -year with the number of newcomers. 68%, 74%, and 159%, respectively.

In addition to large household appliances, some small fans and small air conditioners that can be carried with them are also welcomed by consumers. "I think the small fan is very practical, especially in the subway. It is more hot in the subway. It is better to use it to use it. It is not heavy when you finish it." Ms. Chu said.

In this regard, Zhang Jianfeng, Executive Deputy Secretary -General of the China Home Electrical Appliances Association, said that at present, the summer time is still relatively short. As the subsequent temperature continues to rise, the market potential of seasonal electrical products such as air conditioners, refrigerators, and electric fans will gradually appear. This type of traditional home appliance industry is relatively mature and stable, and it will not have explosive growth. There may be a relatively obvious increase before and after entering. Home appliance companies and e -commerce platforms should pay attention to value competition, bringing a comfortable and cool experience to consumers with higher quality and better services. This is to seize the direction of the summer economy. (Reporter Shi Na Yang Zhaokui)

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