Who is the real "Snow Lotus"?Conscience ice cream encounters "identity mystery"

Summer is the home of ice cream, but this year's "virtual" price of ice cream makes people accidentally "shy".

When the freezing store's freezer is full of "ice cream assassins", netizens have opened the ice cream defense operation. The protagonist of the defense is the "Snow Lotus" of 5 cents. But are you sure that the "Snow Lotus" in memory is really?

5 creamy Snow Lotus fire

The incident originated from recently that some netizens broke the news that a ice cream production workshop was messy, and the ice cubes were scattered on the ground at will. Because of its appearance, it resembles a cheap domestic brand "Snow Lotus", and was rumored to be "the snowdrop ice cubes collapsed."

On June 29, Yixiao Mongolian Linyi Electronic Commerce Co., Ltd. responded to Douyin's registered "Snow Lotus Ice Cube", saying that "the purification workshop has been fully produced, the feelings of 5 cents, safe food, and no collapse. Disthy photos of the workshop to clarify.

Mr. Li, the person in charge of the Snow Lotus brand, also said in an interview with the media, "The profit of a bag of Snow Lotus is about 5 cents, which should be the lowest price of ice cream on the market. The profit brings is not enough to develop other products. We are still the ice cream that the people can afford. The price of 5 cents a pack has lasted for about 13 years. "

After the news was released, the "Snow Lotus's 5 -cricken Package had not risen for 13 years" immediately appeared on Weibo.

"I went to the convenience store to buy ice cream before, staring at the label, but there were no less than 5 yuan. I turned my head to the ordinary supermarket next to me and bought a small pudding." Xiaoyu, who lived in Haidian, Beijing, shared the name.

When I saw the hot search on the "Snow Lotus", Xiaoyu said, "I thought of the ice cubes sold in the small shop at the school gate in an instant, and I really bought it at that time."

Full of enough high -priced ice cream, which is usually a dozen yuan, and 5 cents a pack of ice cream hit the hearts of many consumers. So netizens turned into the "tap water" of Snow Lotus ice cubes:

I am a superstitious person. If Xuelian is unfortunately an accident, or is removed from the shelves, or at the bottom of the freezer, or by malicious rumors, I will blame everyone in the freezer. - "Cake Father"

Love your tattered packaging, but dare to block Xue Gao's madness, love you as much as me, and the value is the same. Do you go? Do you match! Is this packing packaging? War! With the humid cake, the sobbing and roar in the cool summer, who said that the expensive cake is a hero. - "Lone Cake"

This "Snow Lotus" or not "Snow Lotus"

But wait a moment, are you sure what the flag is now shouting is the real "Snow Lotus"?

China New Finance reporters have noticed that in just a few days, there are more than 700,000 fans named "Snow Lotus Ice Cube".

In addition, the Douyin account also issued an announcement saying that the snowdrop ice cubes with stains and residues found on the Internet. Snow lotus will collect evidence with the local market regulatory bureau for a strict governance and resolutely combat the problems produced by scattered enterprises produced by enterprises produced. Ice flows to the market, and Snow lotus will also conduct cooperative negotiations or laws for companies that infringe patent infringement for their trademark infringement.

The reporter found that the account registration subject, Yixia Meng (Linyi) E -commerce Co., Ltd., was established in April 2022. The legal representative is Li Jiayou, holding 70%of the shares. In the company's business scope, there are only food sales (only pre -packaged food), and no food production projects. The company did not hold any registered trademarks.

Is the company a regular manufacturer of Snow Lotus? The "Snow Lotus Ice" Douyin account disclosed the design patent certificate, food production license and trademark registration certificate on June 29.

Because the food production license is too vague to identify the specific information, the reporter's private message account inquire, but as of press time, it did not get a reply.

As for the trademark registration certificate disclosed, the reporter searched on the Trademark Office of the State Intellectual Property Office and found that the trademark was being revoked/invalidated in the application for review. The trademark applicant was shown in Linyi Qibao Trading Co., Ltd.

The national corporate credit information publicity system shows that Linyi Qibao Trading Co., Ltd. was established in May 2014. The legal representative is Sun Qibao and holds 100%of the shares. There are no food production projects.

Sun Qibao, the legal representative of Linyi Qibao Trading Co., Ltd., confirmed to Zhongxin Finance reporter that the "Snow Lotus Ice Cube" described in Douyin was produced by the company.

Sun Qibao said, "We have been making snowdrop ice in 2017, and some authorized.

For the price of ice cubes of 5 cents, Sun Qibao said, "The profit is still very thin, but it has never increased the price."

Sun Qibao also added that "Snow Lotus Ice Cubes have been more than 20 years and have not increased their prices." And this is contradictory before the above -mentioned "2017 production". It is also contradictory with the "5 cents a pack of 5 cents and a pack for about 13 years".

The reporter asked about it. Sun Qibao refused to answer on the grounds that the person in charge of the private letter of the vibrato backstage could be answered.

The reporter noticed that Sun Qibao also served as the legal representative of Kidney Bao Beverage Co., Ltd. and Shandong Yuyan Chun Biotechnology Co., Ltd..

Who is the real "Snow Lotus"?

In many supermarkets and convenience stores in Beijing, the reporters did not see the "figure" of Snow Lotus ice. The packaging products displayed on the e -commerce platform were not found.

In addition, searching for Snow Lotus Ice Cubes on the e -commerce platform, most of which appeared in the snowdrops produced by Zibo's Linzi snow lemon cold beverage factory. Most of the 40 bags were priced at more than 90 yuan, and a bag was calculated about 2 yuan.

After buying, some consumers said, "It is the taste of childhood, and the ice -flavored ice cubes are authentic." Tianyancha shows that the Linzi Snow Leng Beverage Factory of Zibo City was established in September 1996. The investor is Xie Jinliang. The business scope includes frozen drinksProduction and sales.The company's "Snow Meng Snow Lotus" trademark is being applied, with international classification 30 categories-convenient food.

However, whether Snow Lotus ice cubes are "ice cubes" in memory.Comprehensive netizens' comments, although it is "similar packaging and similar taste", some netizens remember "Bilian", some netizens bought "Sprite", some netizens thought it was "Sprite Bing", some netizens said "Xue XueLebing.

But whether it is the "ice cubes" in memory, netizens are rare for 5 cents of ice cream.

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