From hotels, shopping malls to the airport, "fragrance marketing" in Singapore is popular

[Global Times Comprehensive Report] In Singapore, whether you are in a five -star hotel or a high -end shopping center, or the lounge of the airport, you can smell the aroma. This is the secret weapon that the Singapore service industry is using -""Sweet" sucking people.According to the "Japan Economic News" reported on the 3rd, a five -star hotel in Singapore installed an automatic spray device on the air -conditioned pipeline. While the air conditioner blown out the cool breeze, the aroma also drifted out.The hotel manager said that the iconic fragrance of the hotel has a strong and positive connection with the brand.In Singapore, "fragrance marketing" has also expanded to shopping malls, airport lounges, restaurants and other places.The principle of fragrance marketing is that people's memories will last longer if they are binding emotions and odors.

Singapore Airport Data Map.Picture source: IC Photo

The founder of a perfume company in Singapore said that orders from SMEs continue to increase.However, some people think that the fragrance of some places is too strong and difficult to accept.(Miao Tao)

- END -