May red meal index: grilled fish entered the era of thousands of shops, live fish is grilled into a

Recently, the Red Meal Brand Research Institute released the "Red Meal Index Ranking in May". See the following details.

The Red Meal Brand Research Institute conducted an in -depth analysis of the 32000+ catering brand. On the basis of the "Big Data of the Red Meal", the red meal index was published in May 2022 "the brand strength list of the catering category" and the "Ten Top Ten".

In addition, this time it also released the "Top 20 Catering Brands" in May in May.

Fellow ’s chicken impact ipo, Chayue Yue Seo Outside Provincial Second State Dare of Chongqing

Judging from the ranking, the top ten in May are still occupied by tea, rice cooked food, Chinese dining, hot pot, rice and chicken steak -fried chicken. Among them, the tea brand accounts for 3 seats, the bracelets of the four cooked food are 2 seats, the Chinese dining brand accounts for 2 seats, the hot pot brand accounts for 1 seat, the rice food brand accounts for 1 seat, and the chicken steak fried chicken brand accounts for 1 seat.

Compared with last month, the list of some brands in May has slightly floating. Specifically, there are 34 brands raised, 29 brands have declined, 3 new people, and 34 brands have not changed. Judging from the previous ten seats, Haidilao, Hi Tea, and Ducky Duck Necks ran in the top three.

Generally speaking, the red meal index of most brands of the red meal list in May has not changed much. Only a small number of brands have raised rankings due to factors such as IPO listing and acceleration of pace of expansion.

On May 19, the fellow chickens submitted the prospectus to the Shanghai Stock Exchange, sprinting the IPO, which attracted widespread attention from people in the industry, and its red meal index also rose a lot. Since the epidemic, the pheasant chicken has expanded against the trend. About 300 stores were opened from 2019 to 2021. From the data released by its prospectus, the total number of chickens in the nation in the country is 1073, of which 991 stores in Zhiying stores and joined the stores to join the store. 82.

Although most of the shops in the villagers are distributed in the Anhui base camp, the pace of its national expansion in recent years is significantly accelerating. It is currently being further developed in Shanghai, Hubei, Jiangsu, Shenzhen and other regions. According to the prospectus of the chicken of the hometown, the fellow chickens will open 700 new stores in key areas across the country in the future.

At present, the three major Chinese fast -food brands such as chicken, rural foundation, and old lady in the villagers have all submitted a prospectus, but it is hard to say who can go public for the first time, let us wait and see!

In May, the tea brand tea Yanyue also appeared in new trends. On the one hand, it has launched new stores such as "Little God Leisure Coffee" to broaden the track and seek new growth points; on the other hand, it has opened up a new outside province. In May, Tea Yanyue reported that it had reached an intention with the four shopping malls such as Laipushi in Chongqing. Finally, it was opened in the four stores in Chongqing on June 1st. Report.

As a regional brand, Cha Yanyue has always been rooted in the Hunan market. In recent years, due to the consideration of better growth goals, the regional brand of Tea Yanyue has eventually started the road of chain of the country. In 2020, Cha Yanyue began to expand outside the province. The first stop chose Wuhan, and now the second stop has begun to enter Chongqing. For the next city after Chongqing, Chayue Yue Seng said that it was still considering and contact, and Suzhou, Nanjing, Xi'an, Chengdu and other places were possible.

In addition, with the recent hotness of seafood catering and coffee, related brands have also received widespread attention. For example, Xuji Seafood and Norva Coffee have risen 4 and 5 respectively.

Jiu Mao Jiu Northwest Cauli Store continues to shrink

In May, some brands were not ideal because of their revenue or development, and the ranking of the list also fell, such as brands such as Jiu Mao Jiu and 1 point.

Jiu Mao Jiu Group's 2021 financial report shows that in 2021, the revenue was about 4.18 billion yuan, an increase of 54.0%year -on -year, and the net profit was about 340 million yuan, a year -on -year increase of 169.7%. Although the total revenue of Jiu Maojiu Group in 2021 is rising, its main brand Jiu Mao Jiu Northwest Northwest has been relatively weak in recent years.

Jiu Mao Jiu's financial report shows that in the three years of 2019-2021, the proportion of Jiu Mao Jiu Northwest cuisine in the group's revenue decreased from 50.2%to 18.2%, while the proportion of Tai Er's revenue rose straight from 47.4, from 47.4 %Rose to 78.6%.

At the same time, Jiu Mao Jiu's stores have shrunk seriously. According to the financial report of Jiu Mao Jiu Group, as of the end of 2021, the number of stores in Jiu Maojiu was only more than 80. Compared with more than 140 in 2019, the number of stores was reduced by about 42.9%. In 2021, there are only one new store in Jiu Mao and Nine Northwestern cuisine, while the number of new stores in Tai Erioa fish reached 122. From the perspective of the brand layout of Jiu Maojiu Group, Tai Diebang vegetable fish suddenly banned the position of Jiu Mao Jiu Northwest dish and became the pillar of the Jiu Mao Jiu Group.

Roasted fish split list: Living fish is grilled into a trend

In the bakery list in May, half -day demon grilled fish, fish detecting, and fish cool fish grilled fish occupied the top three seats. Among them, the number of monster grilled fish stores has exceeded thousands of stores. As of June 9, its store The number is more than 1110, and the size of the store far exceeds other grilled fish brands, which has opened the "Thousand Store Times" of the entire grilled fish category.

In recent years, with the increasing competition in the grilled fish market, innovation and quality have become a breakthrough in the barbecue market. And eating fish is delicious, so many grilled fish brands have turned to the "live fish camp", and brands that originally used live fish have accelerated the construction of the live fish supply chain. For example In the past few years, the live fish supply of the store has been adhered to. The Lai Meili Meishan vine pepper grilled fish brand launched by Jiu Mao Jiu Group also focuses on "living fish now baked". At present, two stores have been opened. Baked fish shops use live fish, which can enhance the competitiveness of taste on the one hand, and is relatively consistent with consumer expectations in consumer upgrades; on the other hand, the cost and value of living fish are relatively high than ice fresh fish. Fish may increase the unit price to a certain extent, which is conducive to the sustainable development of the brand. However, behind the stable supply of living fish in stores is the test of the brand supply chain. It is not easy to do well.

Hot List: KFC leads the top 20 media heat

The hot list of catering brand media is mainly based on analyzing the search and exposure of the brand on WeChat, Weibo, and major news websites.

In the month, KFC, Xixue Bingcheng appeared on the top three of the popular list, and the brands such as chickens, Xibei, and Naixue's tea followed closely.

At the end of May, KFC triggered a sensational effect through the "Keda Duck" Children's Day package, and the media's attention rose. Due to the cute shape and simple gameplay of Koda duck toys, the magical music instantly swept the entire network, and many domestic KFC store Keada Duck toys were snatched and light, showing that KFC's product peripheral marketing was very successful.

In addition to the launch of cute surroundings, the products of Western fast food giants in the domestic market are becoming more and more localized. For example, in May, McDonald's launched the "Mai Mai Night Market" online platform to enter the supper market to meet the needs of more Chinese consumers. It seems that the giants are also aiming at the "Night Economy" market, but whether it can be successful still has to be observed.

Introduction to Red Meal Index

The "Red Meal Index" is a quantitative indicator of the comprehensive measuring brand power. It consists of four dimensions: consumer evaluation index, media communication index, operating health index and honor endorsement index, with a full score of 1,000 points.

The popularity value is the secondary indicator of the red meal index. According to the comprehensive assessment of the online order, the amount of comments, and the exposure amount; Factors such as differential review rates.

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