Visit the Haidian Catering Enterprise: Take One, Live, Community Group Buying ... A variety of service forms, let the city's fireworks be stunned

At 10 am on the morning of June 30th, the noodles in Hefu, located in Shibao Street, Zhongguancun, ushered in the first customer of the day.

"Welcome! Please scan the two -dimensional code of Health Bao first." The clerk greeted the guests into the door. "Come early today, you haven't opened it yet? It doesn't matter, I'll wait for a while." Mr. Wang, who works in the nearby office building, is an old customer of this shop. After restoring the food, he often comes here to eat noodles.

In the past month

Many catering companies operate well

This not only marks

Beijing scientific prevention and control measures are strong,

The epidemic situation is stable

It also brings great confidence to the entire catering industry

Facing the epidemic

Enjoy the country, Beijing, Haidian District, etc.

At the same time of reducing the burden on the government's relief policy

Catering people do not "lie down"

No "waiting, dependence, want"

Power take -out, community group purchase, online live broadcast

Native

What is the flexible self -rescue of catering people?

Recently, the reporter visited a number of catering stores in Haidian found that in the face of the epidemic, catering companies did not have negative waiting, but actively responded. Expand new customers. Many of them said that after this period of time, they realized that they must have forward thinking, enrich their skills, and grasp market changes in order to adapt to the new situation.

The days when you can't eat

Catering people take out and takeaway

On June 6, Beijing resumed halls. This day is the 216th day of Hao Jianyu's entry into Shibao Street, Zhongguancun. From now on, his aunt's hand -made noodles opened the door again.

Back to his own shop again, Hao Jianyu felt the long -lost "fireworks". At 12 noon, there were four or five table guests one after another.

As the owner of a small catering company, when the epidemic brought the suspension of Beijing's food daily, Hao Jianyu led two clerks to start taking advantage of the operation in order to ensure the operation.

"We ca n’t eat at that time, we think about selling some pancakes, box lunches, etc. on the one hand. On the one hand, it is convenient for employees of surrounding enterprises. On the other hand, we can earn some living expenses and maintain their livelihood." Hao Jianyu said.

Since the suspension of the hall on May 1st, the large shops on the streets of Beijing have been attracted to the passing pedestrians from time to time. But for many restaurants around the enterprise, takeaway is the main point of "refusing to lie down".

Toriyuka izakaya, located in the 768 Creative Industrial Park, is a Japanese restaurant dedicated to high -end quality and emerging consumer experience.

On April 30, Toriyuku House's "May 1st" planned to launch a new menu this summer. However, later that day, Beijing announced that starting from May 1st, the city's catering operating units have suspended food. "In May we were preparing to do a big job, and the company also made a corresponding deployment. I did not expect that this situation suddenly happened." Said Zhang Xu, the director of the izakaya shop of Toriyue.

Realizing the advantages of the Tang food business, Zhang Xu was unwilling to "sit still". First of all, he had to find a way to "stabilize the military heart" and keep the "old customers" in another way.

"As a Japanese -style izakaya, the warm environment and fresh deliciousness are the essence. This is unable to replace the takeaway! But like most restaurants, we have also opened takeaway platforms. First, we hope that during the epidemic period, we can give it during the epidemic situation. The power of everyone's food, and the second do not want to lose the old customers. "Zhang Xu told reporters.

In order to ensure the taste of the ingredients, Izakaya has launched more dishes suitable for takeaway, such as eel rice set meals, Japanese bento and sushi series, and even launching some dishes to buy one -off and one -class discount.

"The best time can have dozens of orders." A few thousand yuan a day. Although it is not comparable to the days of eating, Zhang Xu and the clerk are very fulfilled. Business ideas meet the needs of more groups.

"Now after restoring the food, our turnover has returned to 70%, but we have continued to carry out takeaway business online. After all, there is a channel for revenue." Zhang Xu said that the current 768 parks are actively active in enterprises that meet the application conditions. The implementation of the rent -exemption policy, the store is also actively applying, and I am still confident in future operations.

Community group buying, hard practice internal work ...

Opportunity awaits those who are prepared

The epidemic hinders the pace of the progress of food companies, but also made some companies more firm. Hetu noodles are undoubtedly a typical case of breaking through the trend since the epidemic.

Hefu noodles are positioned as a Chinese pasta direct chain brand. The brand store design has a distinctive Chinese -style scent element of Chinese book. It focuses on "health in the study". At present, there are 13 stores in the entire Haidian area, all in the state of re -work.

Community group purchase, platform takeaway, self -employed platform takeaway, employees to solve the last mile distribution ... For more than a month after the suspension of the hall, Hefu noodles have been actively calling their advantages in the store network and the supply chain system. Moving in the rotation epidemic.

Under the epidemic, the community became a great magic weapon in peace. Wang Wenhan, head of the brand of Hefu noodle, introduced to reporters that the store community was established in the early 2020s of the epidemic in the early 2020s. "Through the community, the corporate white -collar workers in the surrounding office buildings can order employee meals. We will have a 10 % discount for more than 1,000 yuan. It will also return to the group buying customers to return to visit, and answer the various questions raised by consumers in real time."

According to reports, during the suspension of the dinner, the community group purchase brought half of the revenue to the Hesuka noodle (Food Street Store). In terms of logistics and distribution, in addition to relying on takeaway, Hefu's noodles fully mobilize their own store network advantages. By organizing employees to participate in the elimination and distribution links of community group meals, they will ensure timely delivery of group meals. More importantly, during the suspension of the dangers, and the employees of the house have been practicing internal skills. For a long time, "Hefu School" has been established within the inside of Hefu to conduct relevant training on employees on a regular basis. Especially in this month, the store has been carried out in various forms of training, involving all aspects of epidemic prevention and control, psychological counseling, etc. Employee service skills and confidence. A clerk in the front hall of the store said that through training, she was not only a leakage of the past work, but also kept her at all times.

With the recovery of Tangshi, despite the influence of the restrictions in the store, the turnover of the recovery stores in Hefu Looping Noodles has increased significantly. Liu Yilun, deputy manager of Hefu Lao Noodle (Food Street Store), told reporters that after the restoration of the food, the store's turnover exceeded 5 times that the previous takeaway operation was 5 times.

Don't put the eggs in a basket

It is also a kind of "self -rescue"

The "self -rescue" method of the catering industry is not only takeaway, take -out, but also live selling goods.

"Repeated epidemics and pause of the halls have actually sounded the alarm for the catering people. In the future, we must learn to walk with multiple legs and not put the eggs in a basket." During the suspension of the dangers, the 768 park company Qianshan Tea Store Director Zhang Xi is also thinking about how to find a new way out.

As a tea room operating in the 768 park, the customer base of Qianshan Tea Warehouse mainly comes from the enterprises and employees in the 768 park. Under the epidemic, the tea room of "Chongtang Food" is difficult, but the manager Zhang Xi imagined to actively "self -rescue". Not only did the old customers make tea orientation recommendations, but also launched a tea discount package.

At the same time, like other catering people, they set their sights on the live broadcast. "Knowing that it is our neighbor. Using such convenience, we can just learn how to create a live broadcast shop from them." Zhang Xi said that he hopes that young people who like drinks can fall in love with tea.

More and more catering merchants target marketing platforms. According to the data released by Douyin, for more than a month when Beijing's suspension of dangling services, the number of catering merchants launched in Douyin in the Beijing area increased by 20%, especially the number of small and medium businesses ushered in a wave of rapid growth.

During this time, many shopping malls also opened a live broadcast in order to help merchants through the difficulties. Beijing Qinghe Vientiane, located in Haidian District, began to launch online live broadcasts after suspending the food this year, helping merchants to "resume work" one after another.

In order to prepare for the live broadcast, Vientiane specially set up 8 "Passing Live Teams" for 8 people, from selecting the shelves, preheating in the community, to the live broadcast room to promote, device debugging, and then to various difficult problems during the live broadcast process. The team's duties. Although the live broadcast team had no relevant experience before, every step from zero learning made them full.

As a live broadcast anchor, Li Hanxing, who is outgoing, began to learn from zero. In order to clear the product, he wrote a thick note outline and faced the outline exercise every day. The 3 -hour live broadcast, the product is not enough, and you need to prepare more product knowledge and use skills.

After the broadcast, the average live broadcast room was about 20,000, and the three live broadcasts were pushed more than 50,000 goods, and the sales reached 90,000 yuan. This result also surprised the team. "The biggest value of the live broadcast is to break through the restrictions of the store. The original shopping mall only served customers within 10 kilometers around, while the form of live broadcast surpassed the restrictions of geographical space, which can bring more potential customers." express.

On each live broadcast, the Vientiane team's lunch is eaten by the computer. The staff told reporters, "But as long as you see the data in the background and the happy expression on the merchant's face, you feel that it is worth it!"

Reporter's note

"Only keep practicing internal skills,

There is hope to recover the vitality as soon as possible. "

"The best way to deal with uncertainty

It is to keep the determination of the original intention. "

"Confidence is more important than gold."

"There are always many methods than difficulty."

Native

From the flexible "self -rescue" to the future, although it is facing difficulties at the moment, dining companies have clear and firm confidence in the prevention and control of the epidemic and economic development. In these hard -working strugglers, the reporter saw the enthusiasm and tenacity of the catering people.

The epidemic has changed the living habits and consumption scenarios to a certain extent. How to keep up with market demand and the changes in consumer methods is a problem that every food company needs to think and cope. Open source throttling is the last word. Diversified development is a true way out. Private domain flow, community marketing, retail, digitalization and experientialization have gradually become a development trend. Catering companies are trying to explore the path of breaking the situation under normalization of the epidemic and continue to store for the future. can.

Persistence and change, hard work and harvest, warmth and strength. In the face of the "epidemic" of this battle, every ordinary person is a hero, and every small thing is part of the victory. Everyone who fights for their lives, their sorrows, sorrows, struggle, and changing growth, together to gather into the fireworks and humanity of a city.

Now that Beijing has restored to the hall for nearly a month, and many small restaurants have resumed operations. We have reason to believe that under the integration of the government's hard work and the active response of enterprises, the days of the catering industry will be brighter every day.Reporter: Liu Weixi Hou Yiyun

Edit: Luo Yuhan

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