Li Qiuxi attended the "Shanxi Boutique" public brand construction work promotion meeting

China Food Safety News (Reporter Huang Yongjian) On July 4, the "Shanxi Boutique" public brand construction work promotion meeting was held in Taiyuan, Guo Xinan, member of the party group and deputy director of the Shanxi Provincial Market Supervision Bureau, and the Shanxi Provincial Public Brand Construction Federation Association Chang Dong Yan, Guo Dekui, Secretary -General of the Federation, Zhang Yimin, Director of the Quality Development Division of the Shanxi Provincial Market Supervision Bureau attended the meeting. Li Qiuxi, president of the Shanxi Food Industry Association, was invited to attend the meeting and spoke.

At the end of December 2021, the Provincial Government issued the "Opinions on Creating a Public Brand of" Shanxi Boutique "public brand in all aspects of promotion of high -quality development" issued. It is clearly stated that in accordance with the "government guidance, enterprise voluntary, social participation, and market operation" model, the domestic leading and international first -class "Shanxi boutique" public brand construction system is established. "High standards, strict certification, and strong supervision" are the core mechanism of "Shanxi Boutique". In the first half of this year, the Shanxi Provincial Public Brand Construction Federation collaborated on multiple experts to actively build a local standard system for "Shanxi Boutique" and the "Shanxi Boutique" group standard system , Formulate the "Shanxi Boutique" application process, and preparation for the establishment of the "Shanxi Boutique" certification alliance, etc., which has consolidated the foundation for the formulation, declaration, certification and supervision of "Shanxi Boutique" and "one product and one standard".

Dong Yan, president of the Shanxi Provincial Public Brand Construction Federation, pointed out that "Shanxi Boutique" is a public brand that serves the majority of enterprises. As long as it is an enterprise within Shanxi Province, any industry field can be declared. And how to choose boutiques that can truly represent Shanxi? It is the purpose of the "Shanxi Boutique" public brand construction promotion meeting. "We need to use the accurate grasp of the industry to the industry to recommend boutique enterprises to the Shanxi Provincial Public Brand Construction Federation to jointly screen and cultivate enterprises, so that the" Shanxi boutique 'construction work grasp the pulse , Certified accuracy, fast construction, good propaganda selection and selection. "

Guo Xin'an, a member of the Party Group and Deputy Director of the Shanxi Provincial Market Supervision Bureau, emphasized that in the early days of the quality of the boutique, the first batch of enterprises that certified the "Shanxi Boutique" themselves had a good brand market effect. Brand consciousness is very important. It is hoped that all parties can advance and form a joint force. From the perspective of high -quality development in the province, creating a good environment for the construction of "Shanxi Boutique". It is hoped that the industry association will play the role of the main position in the industry's standard formulation, exchange learning and other aspects. Taking the experience of the association in the industry to put forward constructive opinions for "Shanxi Boutique". It is hoped that enterprises will incorporate brand building into the full life cycle of product development. Enterprises strive to enhance the right to speak in the industry and the leadership of the industrial chain, and through the "Shanxi boutique" construction, the regional public brands and enterprises' own brands will promote each other and jointly enhance.

Li Qiuxi, president of the Shanxi Food Industry Association, pointed out in his speech that the creation of "Shanxi Boutique" reflects the determination of the provincial government and the provincial government to further promote strong quality provinces and brands. Since the provincial government's "Opinions", the Provincial Food Association has deployed in accordance with the unified deployment of the Federation, compared with the "Shanxi Boutique" standard and certification evaluation system, with leading corporate enterprises as the main body, and the industry association as the platform medium. "Create the related work of" Shanxi Boutique "in the food industry. After organizing corporate investigations and expert discussions, the "Shanxi Old Chen Vinegar Industry Development Suggestions Program" was compiled and submitted to the competent industry department to serve the decision -making.

For the next step of cultivating the "Shanxi Boutique" in the food industry, Li Qiuxi put forward opinions and suggestions from four aspects.

First, talent reserves in the process of standard construction. After half a year of work, the Federation has established the local standard system of "Shanxi Boutique", formulated the "Shanxi Boutique" group standard management measures and declaration processes, and established the "Shanxi Boutique" certification alliance to formulate the standard formulation of "Shanxi boutique". The application, certification and supervision consolidate the foundation, including the technical committee of the Shanxi Provincial Market Supervision Quality Management Standardization Technical Committee. At present, the Food Association is also preparing the Shanxi Food Industry Standardization Technical Committee, which has been settled for the construction of "Shanxi Boutique". At present, talent and professional institutions are the most urgent problems.

Second, give play to the role of the enterprise. How the government will guide, screen, and cultivate further implementation, and refine it into executable and deductible standards, allowing enterprises to see predictable gains and promote the active role of enterprises.

Third, scientific and systematic regulatory. As far as the food industry is concerned, it is necessary to establish and improve the supervision chain of the entire process, establish and improve the quality traceability and accountability system for product quality and food safety, and establish and improve the product quality supervision network covering the whole society. This requires managers, producers, and consumers to seek more fit points. To maintain the authority of "Shanxi Boutique", we must make determination and use the "heavy codes". They will never "protect the calves", so that the "Shanxi boutique" brand can truly achieve "real gold is not afraid of fire."

Fourth, build a platform for construction. "Shanxi Boutique", as the lead and integration of Shanxi's "good enterprises, good products, good services", requires special platforms and windows, such as special websites, new media platforms, mobile client platforms, etc. As policy promotion, standards, standards, standards, standards, standards The front -end guidance of inquiry, application for approval, information exchanges, industry enterprise links, boutique display, and even e -commerce procurement will greatly improve convenience and participation.

- END -