In the first half of the year, the number of tourism orders in Hubei returned to 70 % last year

Jimu Journalist Liu Wei

Correspondent Zhang Dawei

Cross -provincial tours to the county and the ninth edition of the new crown pneumonia prevention and control plan, the national itinerary code "picking the stars" ... Recently, the news of cultural tourism is frequently circulated, and the tourism industry in Hubei has also pressed the "fast -forward key" for recovery. Ctrip data shows that with the "Star picking plan", cultural tourism innovation business model, and various types of cultural tourism consumption subsidies, in the first half of 2022, Hubei tour order volume resumed to 70 % of last year, and the hotel reservation recovery rate reached nearly 80 %. Team travel products reservations have resumed nearly 90 %.

Hubei Cultural Tourism recovery, press the "Fast Inlettter"

With the recovery of cross -provincial team tourism and "air ticket+hotel" business, Hubei "enlarged" injects "strong heart" into the Wen travel industry. On June 21, the search popularity of the destination in Hubei increased the popularity in Ctrip. The order volume of cross -provincial and group tour products in the summer rose 346%month -on -month.

Yellow Crane Tower (the picture is provided by Ctrip)

On June 23, Hubei Province launched the "Far -pro -neighbor, Huyou Hubei" and "Enjoying High -speed Railway, Leyou Hubei" activities, and launched the "Huiyou Hubei" consumer coupon package with a subsidy of more than 300 million yuan. The "Huyou Hubei" consumer coupon has been issued in 3 stages from June to October. It was issued on 6 platforms such as Ctrip, Yunli, Alipay, and Alipay, which accelerated the release of consumption power.

At the same time, the Zhengyu high -speed rail opened on June 20, connecting Xiangyang, Yichang, Enshi, Shennongjia and other famous landscape cities in Hubei. Local scenic spots have launched a free tour of the high -speed rail, which accelerates the process of "attracting customers into Hubei". Ctrip data shows that from June 15-21, the number of ticket orders for the reservation of scenic spots along the railway, the previous week, the Three Gorges Scenic Area increased by 11%, and the Shennongjia Scenic Area increased by 24%.

Ctrip helps to improve Hubei Cultural Tourism Industry

Under the blueprint for the development of Hubei Cultural Tourism, government -enterprise cooperation is a key part of the attack.

In the first half of 2022, Ctrip launched a star picking plan for Hubei, and the Wuhan epidemic was concluded in February. In the first half of the year, Ctrip in the Huanghelou landed in Hubei Cultural Innovation mask machine to explore the cultural and creative business model of scenic spots after the practice of the epidemic; helped promote promotion; And distributed the "Leaf Leaf Fragrance · Play to Hubei" Hubei Dragon Boat Festival Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumption, a total of 2.1 million yuan was issued during the 6.3-6.15 period.

Since its cooperation with the Hubei Provincial Government in 2020, Ctrip Group has actively promoted cooperation with municipal cultural tourism units in Hubei. From the auxiliary government issued subsidies to benefit the people, promote the publicity of cultural tourism brands from various places, to actively assume social responsibility, after the group linkage of multiple departments of the group, a conference, three subsidies and multiple online innovation dissemination activities have been completed. 1 billion exposure.

In the two years of 2020 and 2021, Ctrip has accumulated nearly 80 million tourists in Hubei Province, bringing a direct travel transaction value of 11.3 billion yuan. Among them, nearly 30.5 million tourists were transported in 2021, bringing direct travel transaction volume of 7.3 billion yuan. After removing the surge in tickets generated by Huyou Hubei 0 yuan tickets in 2020, other business lines increased by 63.13%year -on -year compared with 2020 tourists, and tourism transactions increased by 81.76%year -on -year.

Next, Ctrip will continue to cooperate with the high -quality development of the tourism industry in Hubei and participate in the second China Culture and Tourism Expo.

- END -