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Watching non -heritage exhibitions in front of the house, understanding the story of cultural relics with children, and buying non -heritage products from the online e -commerce platform ... June 11 is the 17th "Cultural and Natural Heritage Day" in my country. The colorful online and offline activities attract the extensive participation of the public, so that the cultural heritage can be better inherited, innovated, and spread, and integrates into the public's life, and then enhances cultural self -confidence to converge the energy of cultural self -confidence.

Featured activities attracted onlookers

Focusing on the "Cultural and Natural Heritage Day", there have been wonderful offline activities in various places, setting up the stage, brightening the exhibition board, putting on the booth, and erected color flags, attracting citizens and tourists to watch.

On June 11, the home event of "Cultural and Natural Heritage Day" was held in Fenghua District, Ningbo City. At the event site, two brands attracted public attention. One of the brands is the "Rural Museum". On the same day, the first batch of rural museums in Zhejiang Province was awarded a plaque. As one of the pilot provinces of the three rural museums across the country, Zhejiang started the project construction in September 2021, and planned to build 457 rural museums in 2022. With the "Cultural and Natural Heritage Day", the Zhejiang Provincial Cultural Relics Bureau further popularized the relevant knowledge of the Volkswagen Museum. Another brand is "Civilian Collection Cultural Relics Public Welfare Appraisal Service Point". On the same day, the organizer held a service point granting ceremony, which means that in the future, private collectors can obtain free consulting services from "Jianbao Experts" through standardized consulting service points.

In Chongqing, a grand non -heritage and old -fashioned expo were held hotly. More than 170 districts, counties, more than 170 non -heritage projects and old -fashioned companies, more than 2,000 non -heritage and old -fashioned products gathered in Tongnan District. Revitalizing products and smart non -heritage, traditional pharmaceutical projects and old -fashioned enterprises, traditional skills and non -heritage food. The design area design combines the characteristics of Chongqing and the style of modern national tide, which has attracted a large number of citizens, tourists to visit, experience, and shopping.

Liu Qi, Secretary of the Party Committee and Director of the Chongqing Culture and Tourism Development Committee, said: "I hope the masses can appreciate the inheritance's wisdom and skills in the purchase of non -heritage products, experience non -heritage arts, and participate in non -heritage activities. Understand the cultural connotation contained in non -heritage products and feel the charm of Chinese excellent traditional culture. "

At the "Cultural and Natural Heritage Day" Sichuan Province's non -heritage publicity and display series of activities, the organizer organized the exhibition of non -heritage to help rural revitalization, and selected 23 most representative outstanding practices from 21 cities (states) in the province. Cases fully show the innovative forces that promote the development of economic and social development.

Shenyang City held a non -heritage expo, set up a living room of non -heritage, introduce non -heritage knowledge, interpret non -heritage mystery, and share non -heritage stories; The attractive slogan of non -heritage exhibitions such as the bottom of the box "" Thief fun "and" Tiandi Qi "attracted public attention.

The clouds are wonderful to win a little praise

During the "Cultural and Natural Heritage Day", the popularity of the shopping festival and the wonderful online live broadcast ... The flexible and diverse online activities close to the public allow the public to fully feel the unique charm of the excellent traditional culture of China.

Museums in Shaanxi have launched wonderful online exhibitions and online live broadcasts. For example, on June 10, the earliest golden bronze statue in China (the golden bronze Buddha statue of East Han and Copper village in Xianyang, Xianyang, Shaanxi) was first exhibited to the public. Opportunities carried out online live broadcast activities, and the number of online viewers reached 7 million.

On June 11, the theme event of the "Cultural and Natural Heritage Day" and the "Non -Heritage" event were launched in Taiyuan City. As an anchor, Wang Jin, a gold medal guide in Shanxi Province, walked into the old -fashioned "Mouse Cave Lantern Festival" and "Ganhe Xiangchazhuang" through live broadcast methods, leading the audience to experience the wonderful Shanxi African legacy in all aspects.

On the day of the "Culture and Natural Heritage Day", the "Shuiyun Jiangsu · Non -Heritage Store Festival" was launched. This year's non -heritage shopping festival lasted for half a year, and non -heritage food, non -heritage techniques, non -heritage culture and other exhibitions and other exhibition activities were successively launched. It is expected that more than 500,000 non -heritage craftsman will participate in the province.

Affected by the epidemic, the series of "Cultural and Natural Heritage Day" series of activities in Beijing are mainly presented in the form of online live broadcasts. On June 11, the Beijing Municipal Bureau of Cultural Relics launched the publicity and promotion activity of the "Beijing Most Beautiful Cultural Relics Guardian", and opened the live broadcast of the "Beijing Cultural Heritage Protection" cloud lecture hall for 11 hours; the Beijing Municipal Cultural Relics Bureau and the Beijing Middle Axis Application Protection Office The "Beijing mid -axis cultural heritage inheritance and innovation contest" jointly organized online.

In addition, Jilin Province ’s“ Cultural and Natural Heritage Day ”series of activities launched special activities such as Yunyou non -heritage, cloud purchase non -heritage, cloud appreciation, and non -heritage.

Cultural tourism integration helps recovery

During the "Cultural and Natural Heritage Day", many provinces chose to carry out related activities in the scenic spot. While showing the new highlights of cultural tourism integration, it also helped improve the enthusiasm of public tourism consumption and promote the development of tourism.

Fujian will set up the "Cultural and Natural Heritage Day" non -heritage publicity and display venue in the Park of the Ancient City Park of Xindian, Fuzhou City. , Tourists feel the history of the eight -Min -land, the beauty of mountains and rivers, and the beauty of culture.

According to the relevant person in charge of the Fujian Provincial Department of Culture and Tourism, during the "Cultural and Natural Heritage Day", the province's cultural and tourism systems continued to deepen the integration of cultural tourism, actively promoted non -heritage into the scenic area, and attracted more citizens and tourists to participate in non -heritage interaction. Experience. For example, the "Show in the Ancient City -Non -Riders Show" and other activities such as "The Show in the Ancient City" in the Xindian Ancient City Site of Fuzhou City; the Chongwu Ancient City Scenic Area, Hui'an County, Quanzhou City to carry out VR non -heritage interaction, non -heritage market collection and other activities; A series of activities such as "FUN Enlightenment" have launched the "Building Reading" research line. The home event of Xinjiang's "Culture and Natural Heritage Day" was held in the Jiangbrack Scenic Spot of Qitai County. The "National Treasure -Xinjiang Major Archaeological Discovery Collection" exhibition and non -heritage markets have attracted a large number of tourists. Hou Hanmin, secretary of the party group of the Culture and Tourism Department of Xinjiang Uygur Autonomous Region: "Take the opportunity of 'Culture and Natural Heritage Day', we will further promote the creation of characteristic museums, non -heritage Baza Improve the boutique tourism line of the Silk Road Ancient Road, organize the "Museum of Museum '' and the online exhibition of cultural relics, cultivate 'non -heritage+cultural and creative', multi -level, comprehensive, three -dimensional telling Xinjiang story, allowing cultural heritage protection and use of integration The production and life of the masses of all ethnic groups. "

"This year coincides with the 35th anniversary of the World Cultural Heritage List of the Qin Shihuang Mausoleum and the Terracotta Warriors Pit and carry out the 60th anniversary of the archeological work of Qin Shihuang. It has attracted widespread society. "Luo Wendeli, secretary of the Party Group and Director of the Shaanxi Provincial Cultural Relics Bureau, said that culture has provided rich content products for tourism, and tourism has opened up a broad market space for culture. It is necessary to promote the integration and development of cultural tourism by shaping the popularity of the brand's popularity and the supply of innovative cultural tourism.

Jining City, Shandong Province held a launching ceremony of the red culture in the military tourist area of ​​Yangshan Ancient Town. Visitors can take the throughhand to Yangshan Ancient Town to experience cultural tourism projects such as party building training, cultural research, and quality expansion; Entering the scenic series of activities, tourists can buy exquisite paper -cutting, wooden version of the New Year painting, cloth tiger, grass -editing derivatives, cultural and creative pillows and other non -heritage products in the scenic spot.

(Member of the interview team: Chen Qian Li Jinzhi Tao Li Ren Li Wang Si Wang Si Wang Wenhua Zhou Fengwen Wuyue Wei Bai Wei Biao, Wen Minghua, Zheng Yanyan Zhao Honglei Draft: Li Zhigang Fan Chaohui; Editor: Song Yuqiu)

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