Longjiang consumer market is getting hot

In the hot summer, the sun is like fire, and it still can't stop the enthusiasm of the people of Longjiang.

In order to further excavate consumption potential, from early June, Heilongjiang Province launched a number of activities and support policies to accelerate the restoration of enterprises' production and operation, expand the channels for helping enterprises to relieve their rejuvenation, and accelerate the recovery of the province's consumer goods market. There are more than 70 forms of various forms in various parts of the province, involving rich categories.

Expand domestic demand policy to drive consumption upward

Consumption is an important engine of economic growth, and it is also a direct manifestation of the people's needs for a better life. Recently, Heilongjiang Province released a positive signal that boosted market confidence. A series of policies that stabilize the subject, guarantee supply, and promote consumption are densely introduced:

On May 25, the Provincial Department of Commerce issued the "Working Plan for Consumption Activities in the Provincial Consumption in 2022". On the basis of doing a good job of the prevention and control of the epidemic, further tap consumption potential and boost consumer confidence and expectations.

On May 26, the Provincial Department of Commerce and the Provincial Department of Finance jointly issued the "Further expansion of several consumption measures in 2022" to play the role of the "multiplication effect" of consumer coupons, tap the potential of the city and land, effectively guide residents to consumption, speed up the restoration of enterprise production Operation, broaden the channels for helping enterprises, protect market entities, and accelerate the stable economic development of the province.

On May 27, the Provincial People's Government issued the "Implementation Plan for Implementing the State Council's solid and stabilizing the Economic Package Policy and Measures", which will use 50 measures in 8 aspects to promote the implementation of the State Council's solid and stabilization of the economic package policy and measures. Basic disks ensure the realization of the expected goals of economic and social development, which mentioned that forces to promote consumption recovery.

"In response to the consumer field with a greater impact of the epidemic, the introduction of policy measures helps encourage localities to fully tap consumer potential and help the economy steady growth. Next, the Provincial Department of Commerce will also focus on improving consumption policies and actively carry out consumer activities. Promoting the coordinated development of urban and rural consumption in an orderly manner. "Said Yao Gang, a second -level inspector of the Provincial Department of Commerce.

Consumer vouchers "True Gold and Silver" benefit the people to help enterprises

"Get it! I deliberately set an alarm and grabbed a government consumer coupon with a minus 50 yuan issued by Qitaihe City with a total of 50 yuan, and I went to the mall to spend." The preferential activities of the mall and the consumer coupon issued by the Harbin Municipal Government is nearly 300 yuan. "...

Recently, a variety of consumer activities have been carried out throughout the province. By issuing consumer coupons or directly providing subsidies, it has boosted public consumption confidence with real gold and silver, and stimulates the potential of the market. In response to the characteristics of localities, government consumer coupons are issued in various forms.

As "the capital of international barbecue food", Qiqihar City began to hold the "Hecheng Barbecue Food Festival" on June 18 to issue barbecue consumer coupons. Relying on the geographical advantages of China and Russia along the geopolitical advantages of China and Russia, cross -border e -commerce is booming. It is expected to be 7 At the beginning of the month, a live broadcast consumer coupon was issued to relieve the impact of the epidemic to Heihe live e -commerce enterprise; Daqing City focused on pulling small appliances consumption, issuing 5,000 yuan minus 800 yuan, 400 yuan for over 2,000 yuan, and 200 yuan at over 1,000 yuan minus 200 yuan. The amount of consumer coupons is also common with various activities with merchants. The current consumer voucher uses more than 80%.

"On the one hand, the government's issuing consumer vouchers is conducive to promoting short -term consumption and restoring consumption confidence. On the other hand, through indirect subsidies for merchants, increasing the short -term income of merchants, alleviating the operating pressure of merchants during the economic downturn, and bringing in the consumer market of Heilongjiang Province will bring Large marginal improvement. "Said Yao Gang, a second -level inspector of the Provincial Department of Commerce.

Night economy stimulates surging motivation

As the prevention and control of the Epidemic in Heilongjiang Province entered the normalization, people's production and life order gradually recovered, and the once silent city consumer economy began to recover at night.

When you come to Daoli District, Harbin City, you can see that many barbecue restaurants and barbecue restaurants have a shed. Three or five friends gathered here to feel the fireworks of life. On May 17, Harbin released the "Guidelines for the Management Guidance on the Management of Standard Management Standards for Catering and Retail Enterprise Stores", which clarified the details and scope of some stores in the operation time and scope of the road. The subject should respond to the impact of the epidemic and boost consumption.

In addition to ordinary stalls, this summer, "trunk bazaar" with private car stalls appeared in Harbin and Jiamusi. They packed the goods into the trunk. As soon as the car stopped, the trunk opened, and the stalls became a stall, which attracted the attention of many citizens and enriched the night economic form.

The reporter came to Harbin Hasi Wanda's "trunk market". A private car was neatly arranged. Here, various special snacks, desserts, coffee, small jewelry and other stalls gathered. The vehicle's trunk was pulled up on the shop name banner, hanging star lights and decorative paintings, and then put a few small tables and chairs, like a miniature shop. Coupled with the light projection and music blessing of the square, the lively atmosphere was born.

An owner nicknamed "Coffee Ball" is making lemon tea for customers. The owner told reporters that she had the experience of making drinks. She just started to set up a stall with a mentality of trying. Recently, the turnover of the stalls every day can reach 200 yuan to 500 yuan, which can also be regarded as increasing income.

Night economy is an important economic format in local economic development. In recent years, Heilongjiang Province has vigorously developed a variety of "night economy" in the form of night specialty catering, night shopping entertainment, night culture and leisure, night tourism, night performing arts. The dynamic urban atmosphere has given birth to a new urban economic growth point.

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