Consumer vouchers drive orders in Jinan some home appliance store sales increased by nearly 50%

Recently, Jinan has actively promoted the recovery of the consumer goods market, and issued multi -consumer coupons such as cars, retail, home appliances, accommodation and catering consumption? The reporter interviewed the relevant person in charge of the Jinan Commerce Bureau and the heads of Ginza Motor and Gome Electric.

50 million yuan of auto consumption coupons drive the order volume by 4 to 50 % year -on -year

It is understood that the Jinan Municipal Bureau of Commerce and UnionPay Cloud Flash Payment APP organization issued 50 million yuan in the Jinan City Government's car consumer coupon, and purchased new energy passenger cars or fuel policies from May 22 to June 30, 2022 from May 22 to June 30, 2022 Personal consumers of cars (except used cars) issued consumer vouchers ranging to 6,000 yuan.

"It is the Prophet Chunjiang Water Warm Duck. As a car dealer group in the market, we have fully felt the long -lost enthusiasm of consumers." One week, the number of passengers in Ginza car increased by 28.9%month -on -month, reaching the same period last year. "

Gao Yanqiang said that with the launch of the "Spring City Purchase" 2022 Jinan Consumption Season event and the implementation of the event rules, the automotive market was injected into a dose of strong needle. "Since entering June, our fuel vehicle orders have increased by 60.2%year -on -year, and new energy vehicle orders have increased by 140%year -on -year, of which nearly 40%of the orders have been sold for car consumer coupons." Judging from the fuel vehicle order structure of Ginza Motor, The most used are 3,000 yuan voucher, that is, the corresponding price of vehicles between 10,000 to 200,000, accounting for 60.4%, followed by 5,000 yuan coupons, accounting for 31.5%, and finally 2,000 yuan, accounting for 8.1%.

Zhao Chen, Director of the Market Operation and Consumption Promotion Division of the Jinan Commerce Bureau, said that after investigation, key car companies, driven by government car consumer coupons, increased by about 60%from the usage. It is expected that more than 10,000 people will enjoy the discount during the entire event to truly achieve 10,000 vouchers.

Home appliance consumer coupons drive some store sales to increase by nearly 50%

The Jinan Commerce Bureau and the CCB Life APP organization issued 15 million yuan in the "Spring City Purchase" government shopping consumption voucher in Jinan City. From June 3, there are four rounds of retail and home appliances. RMB 750.

On the first round of the consumer coupon on June 3, Jinan Guowei held the second season of the "Happy Zao City" event. The on -site joint Construction Bank guided the collection of government consumer vouchers, and the three -day event sales sold nearly 10 million yuan.

"It has not been so big for a long time. If you go back, it may be more than ten points when the home appliances go to the countryside more than ten years ago. This time, take 15 points. For employees and terminals, It is very excited. "Liao Kai, general manager of Jinan Guowei Electric, told reporters that during the Dragon Boat Festival, the two types of consumer vouchers in Jinan Gome AB were sold for 705, with a subsidy of 213,500 yuan. The proportion is about 30%. Because of the actual purchase needs of consumers, the consumer section of 5,000 yuan subsidy 750 yuan is particularly welcomed by citizens.

According to Zhao Chen, from the research data of key home appliances and retail companies, from the perspective of enterprise sales data, the government consumer coupon has driven significantly since June 3, a year -on -year increase of 20%to 30%. Among them, some stores in home appliance companies have increased by nearly 50%. It is expected to participate in more than 200,000 consumers and drive a consumption of nearly 200 million yuan.

The first round of accommodation catering consumer coupons issued 35 seconds to grab light

In addition, the Jinan Commerce Bureau Union Meituan and the Public Comment app issued 5 million yuan in the "Spring City Purchase" government accommodation consumer coupon of Jinan City. The activities were divided into four rounds. Essence

In the first round of issuance on the morning of June 8, 230,000 consumers participated in the receipt, and 45,000 consumer coupons were completed in 35 seconds.

Zhao Chen introduced that Jinan plans to issue a total of 70 million yuan of government consumer coupons to the society within more than a month, totaling 350,000, which benefits more consumers and drives consumption recovery in various fields. "After preliminary estimation, the three types of consumer vouchers are expected to drive the increase in retail sales of more than 2.5 billion yuan in the city's limit, and the retail sales of more than 16 percentage points in the limited amount in June are more than 16 percentage points."

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