The stroke card cancels the "Star". What are the changes in the tourism market?

On June 29, the website of the Ministry of Industry and Information Technology released the news that in order to resolutely implement the general strategy of the Party Central Committee and the State Council's "external defense input, internal defense rebound" and the "dynamic clear zero" general policy to support efficient preparation of epidemic prevention and control and economic and social development, it is convenient for convenience The majority of users travel, and the "Star Number" mark will be canceled from now on. As soon as the news came out, it attracted widespread attention from the public. In addition, the coming of summer, the relevant reservation volume of online tourism platforms suddenly increased, major tourism companies adjusted their products and marketing strategies, and the tourism market showed a new trend.

The number of platform search volume increases sharply

The reporter learned that after the news of the cancellation of the "Star Number" mark of the communication itinerary card, Ctrip, Tongcheng, Tuniu, Qunar, Malaysia and other websites related tourism products search volume increased sharply.

According to Ctrip data, after the news was released, the search volume of multiple popular tourist destinations on the Ctrip platform increased by more than 300%compared with the same time the day before, and the summer inter -provincial tourism reservation volume increased significantly. According to the big data of Tongcheng Travel, within half an hour after the news was released, the number of platform ticket search rose 180%compared with the same time the same day, and the hotel search volume increased by 220%from the same time the same day.

"The enthusiasm of the user travel has been further stimulated, which is reflected in the continuous and significant rise of the search volume." The relevant person in charge of the Tuniu Tourism introduced that after half an hour after the news was announced, the search volume of the Tuniu Tourism APP increased by more than 30%from the same time the same day, 1 After hours, it rose more than 60%, and continued to maintain a growing trend in the subsequent period. "From the perspective of the Tuniu Travel Network Summer Travel Booking Data, as of June 29, Jiangsu, Guangdong, Hainan, Yunnan, Xinjiang, Zhejiang, Sichuan, Shaanxi, Beijing, Anhui and other geographical geographical geography."

According to the data of the platform, after the news was released, the platform ticket search volume increased by 60%from the same period of the previous day within 30 minutes. As of 17:00 on June 29, the number of ticket reservations across the country increased by nearly 30 % over the same time the day before. From 15:00 to 17:00, the number of air tickets departing from Beijing increased by 135%from the same time the same time the day before, an increase of 253%over the same period last week. 237%.

After the news was released, the search volume of long -term tourism destinations such as Gansu, Xinjiang, Yunnan, and Guizhou rose significantly. Among them, the searches of "Dunhuang Mogao Grottoes" rose 733%from the same time the day before, and the relevant search popularity of "Xinjiang self -driving" rose 550%. The top ten destinations of the popularity of instantaneous visits are Chengdu, Urumqi, Xishuangbanna, Chongqing, Sanya, Guiyang, Guilin, Weihai, Dunhuang, and Enshi.

Industry actively adjust products

On June 28, the State Council ’s joint prevention and control mechanism released the“ New Coronatte Pneumonia Pneumonia Prevention and Control Plan (ninth edition) ”; on June 29, the“ Star Number ”mark of the communication itinerary card was canceled. The adjustment of epidemic prevention policies for two consecutive days has aroused high attention of tourists.

"After the news of the communication card '" Star Number' Lab was announced, there was a wave of waves in the secondary market. "The stock market is a barometer of the economy. This is a direct signal of market confidence recovery."

Shi Meishan, Dean of the School of Culture and Tourism, Qingdao Hotel Management Vocational College of Management, believes that the "picking stars" of the communication itinerary will inject strong confidence in the third summer tourism market under the impact of the epidemic, and the summer tourism market may usher in a small peak.

Cheng Chaolong, chief researcher at the Tongcheng Research Institute, believes that the cancellation of the "Star" mark on the communication card is the implementation of the "New Coronatte Virus Pneumonia Prevention Plan (Ninth Edition)". "Cancellation of the" Star Number "mark on the communication itinerary can effectively avoid the layer of the communication card 'star number' labeled and 'one -size -feline -cut', which makes people travel and travel under normalization of the epidemic prevention and control. "

In response to the changes in prevention and control measures and the recovery of the market, tourism companies have also made positive adjustments in products.

"China Travel will focus on the timing of domestic tourism recovery, focus on market changes, comprehensively optimize and upgrade products, and focus on developing surrounding travel, self -driving tour, long -term tourism, destination operations and other businesses. , Actively cultivate new business and incubation. "The relevant person in charge of China Travel Travel introduced that it will seize the summer consumption season, strengthen online and offline marketing promotion of high -quality tourism products, launch travel special benefits in a timely manner, and promote the recovery of tourism consumption.

Xiang Min, deputy general manager of Flying Pig Transportation Division: "We will continue to launch a discount of 50 % off the summer air ticket fuel costs, value -for -money ticket cards, etc., and reduce the cost of user travel. , Improve the user travel experience. "

"We will use the advantages of destinations, scenic spots, resort hotels, etc., focusing on the layout of surrounding tours, interior tours, and local tour. For more boutique groups based on friends, colleagues, etc." According to the introduction, at present, the domestic long -term tourism attaches more importance to the boutique groups, a single group or a group of a group of 10 people.

Continue science and precise prevention and control

During the interview, experts suggested that the epidemic prevention and control policies should be more accurate.

"In the" New Coronatte Pneumonic Pneumonia Prevention and Control Plan (Ninth Edition) ", it is emphasized to further prevent and control. Governments and enterprises must have a more scientific and accurate understanding of this. On the basis of laws and regulations, scientifically do a good job of preventing and controlling the epidemic, promote the recovery of tourism consumption, and create a friendly, convenient and efficient travel environment for tourists. "Yang Yanfeng said. Wu Liyun, an associate professor of the Chinese Institute of Culture and Tourism Industry in Beijing Second Foreign Languages, said: "Communication itinerary card 'picking" has not changed the basic policy of preventing and controlling my country's current epidemic situation. The policy remains unchanged. For tourism companies, we should comply with the relevant requirements of the national epidemic prevention and control policy and keep the epidemic prevention and control in tourism business. The status quo of demand is stimulated, do a good job of marketing promotion, product innovation research and development, etc., and actively welcome the summer travel peak. "

During the interview, enterprise representatives also stated that they would continue to strictly implement relevant epidemic prevention policies to ensure the safety of tourists.

"China Travel will strictly implement the prevention and control measures of the epidemic, scientifically and dynamically adjust the prevention and control strategies and measures of travel groups, strictly evaluate the safety risk of travel products, and timely understand the risk level of the tourist destination and the source of the tourist place. Product docking and booking work provides consumers with assured and comfortable travel experience, "said the relevant person in charge of China Travel Travel.

"We will pay attention to the newly added medium and high -risk areas in real time. If the destination is not received or there are nucleic acid testing requirements in front of the destination, the customer service will be notified in time to do a good job of dismissal or nucleic acid testing to avoid the previous city. Removal reminders. "The relevant person in charge of the Tuniu Tourism introduced that during the team travel, the plan will be planned according to the group situation, focusing on the quality of tour guides and destination services, as well as the prevention and control of the epidemic, and improving emergency capabilities.

According to the relevant person in charge of the Donkey Mom Tourism Network, the donkey mother will strictly follow the requirements of the departure and destination epidemic prevention and control requirements, online related product lines, do a good job of tourist organization, and adjust in real time according to policy changes. (Author: Reporter Zhang Yu; Editor: Song Yuqiu)

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