[Follow] "I'm waiting for you to come back in Lijiang!"Yunnan Tourism Broken Breakout

July 4

"Guangming Daily" journal

Focus on Yunnan to try to reduce the impact of the epidemic

Improve the quality of cultural tourism, break through the breakthrough

The Yunnan tourism market, which was once depressed to reproduce vitality

The full text is as follows

Bleak

In late June, the ancient city of Dali, Yunnan. The streets and lanes became lively, and the singing of Renmin Road Bar came one after another, and the silent ancient city began to restore vitality. In recent years, Yunnan has tried its way to reduce the impact of the epidemic, improve the quality of cultural tourism, break through the situation, and make the once depressed Yunnan tourism market reappear.

Different Town of Town

"Last year, Heshun tourists fell from 800,000 in 2019 to 384,000, and 90%of the inn in ancient town were closed. Our company lost money. The wetland cruise route has been developed and the tourist service center and parking lot have been built. Recently, Heshun Travel has finally begun to recover. "Xie Jinwen, general manager of Bailian and Shun Tourism Company, told reporters.

In He Shun's streets, the reporter saw the newly opened fast restaurants, coffee shops, and horse post offices that attracted many tourists to take a nap. "I think the most important thing to develop the tourism industry is to implement the policy of benefiting the people's bailout, improve the basic service facilities, and leave foreign merchants. We also create wisdom and smoothness to provide tourists and residents with more intelligent and humanized services. "Said Puyagen, Secretary of the Party Committee of He Shun Town.

Tourists visit Xinhua News Agency reporter Chen Xinbo in Heshun Ancient Town

In the past, people's impression of Dali Shuanglang was a word -squeezed! In 2019, Shuanglang Town received more than 2.12 million tourists. Since the epidemic, tourists have decreased sharply, and Shuanglang Town has focused on environmental style rectification and the quality improvement of the inn. "We have improved the quality of the inn. There is no room on the first floor of the inn, the benefits have increased, and the amount of sewage is reduced, leaving high -quality tourists."

Shuanglang also carefully created art town, relying on Yang Liping and other artists to create an artistic atmosphere; refined management of 589 dining inn and drinks, and selected the most beautiful business households and boutique inn in Shuanglang. Despite the impact of the epidemic, the passenger hotel's occupancy rate in the first quarter of this year still reached about 70%. Shuanglang's tourism industry has moved from "traditional extensive" to "high products."

The two corridors of the Heshun and the northeast bank of Erhai Lake are the epitome of many tourist towns and hot scenic spots in Yunnan from the epidemic.

Tourism companies are difficult to adhere to

"Our customers are mainly from coastal areas. Since last year, cross -provincial travel has been disconnected 7 times because the epidemic is melted, and it is difficult to develop in the province. Last year, it lost more than 3 million yuan. Self -rescue measures such as remedy culture, strengthening tour guide training, live broadcast and soil specialty products, and enjoying the government's rescue policy at the same time, obtained the return of 1.4 million yuan in warranty and 1 million yuan awards to ease the predicament. "Lijiang United Holiday Travel Agency Deputy Deputy Deputy Travel Agency deputy General Manager Yang Aiping introduced, "We did not have tourists outside the province before May, and there were more than 1,000 provincial guests in June."

Tourists to Lijiang not only unforgettable Lijiang's scenery, but also unforgettable Lijiang's performing arts. Seven performing arts such as "Impression Lijiang" and "Lijiang Eternal Love" were once beautiful scenery in the national tourism performing art market. However, for more than two years, due to the impact of the epidemic, most Lijiang performing shows have been suspended. Since the beginning of this year, only "Lishui Jinsha" and "Naxi Gule" are still supporting. "" Impression Lijiang "has performed more than 18,000 games since 2006. But the performance has been interrupted since the epidemic. After the fuse mechanism was implemented last year, there were too few tourists and basically stopped performing. But we stopped performing. Good internal merit. "Guo Jiandong, general manager of Lijiang Company, said.

"Lijiang Eternal Love" "Lugu Daughter Country" information map Liu Wenbo

In the transformation and breakout of the Lijiang tourism market, some new formats have increased against the trend.

At the end of April, shops, publishers, and authors of the script killing of non -medium -high risk areas across the country gathered in Lijiang to participate in the third Lijiangwen Tourism Opera Script Trading Conference. 77 works participated in the trading conference, and 12 high -quality starting scripts were selected from them. Li Xuxi, the founder of the event organizer and the founder of the Siren script studio studio, said: "Traditional tourism can only understand the tourist destination from the perspective of a third person, and the traveler in the form of script games can obtain the purpose of traveling for tourism from the first perspective. The exploration and immersive experience of the ground. At present, we have cooperated with the four major video platforms such as Tencent. "

"At present, the ancient city of Lijiang has been rated as the first batch of national night culture and tourism consumption agglomerations. Lijiang Honggu Polycare Art Park and Snow Mountain Art Town have become a new model of tourism development. Li Zhaogang, deputy director of Lijiang City Cultural Tourism Bureau.

Practice internal power transformation and breakout

"The impact of the epidemic is also a crisis. There are few tourists, and the cultural tourism projects are built. The recovery of the Yunnan cultural tourism industry is at the forefront of the country. The investment in cultural tourism projects has increased against the trend. The upgrade has brought opportunities. In the future, we will focus on attracting customers into Yunnan, so that domestic and foreign tourists know that Yunnan is beautiful, coming to Yunnan is safe, and traveling in Yunnan is warm! "Zhao Guoliang, director of the Yunnan Provincial Department of Culture and Tourism, told reporters Essence

In recent years, in order to overcome the difficulties of the epidemic to the tourism industry, all parts of Yunnan practiced internal skills and worked hard to break through.

Kunming City focuses on creating demonstration projects such as the Dianchi Ecological Cultural Tourism IP and Cuhu Lake Cultural Tourism IP, enhance the tourism experience of 5 traditional scenic spots including the Expo Park, and cultivate 10 cultural tourist districts. Dali Prefecture has accelerated the establishment of national cultural and tourism consumption pilot cities, creating a demonstration block in local characteristics of night travel shopping, forming the following Guancheng and Dali Ancient City as the center. In Chuxiong Prefecture, the ancient town of Yi people was on the list of night culture and tourism consumption agglomerations in 2021. The second phase of the Lufeng County Dinosaur Valley Phase II project has become a demonstration project for the integration of cultural tourism in Yunnan Province. Xishuangbannanzhou actively promotes the national -level tourism demonstration zone, specialty tourist cities, the establishment of the national 4A, 5A -level scenic spots and tourism demonstration bases, and the Nest Shuangbanna Highne Botanical Garden Night Tour Project, etc. There are more than 100,000 tourists in 11 A -level scenic spots in the state. Photo by Yang Yan, the ancient town of Yi people

It is understood that Yunnan Province received 650 million tourists last year and achieved total tourism revenue of more than 700 billion yuan, resumed to 80%and 65%in 2019, respectively. Since the beginning of this year, the Yunnan Provincial Party Committee and Provincial Government has introduced several policies for rescue and restoring the development of tourism. The Yunnan Provincial Cultural Tourism Department has actively implemented it. Sleeping subsidies, implementing ticket subsidies in A -level scenic spots, 73 A -level scenic spots implement ticket reduction and exemption. The rescue measures to send charcoal in the snow brought vitality and confidence to the downturn.

"I am waiting for you to come back in Lijiang, never leave ..." This is a new song "I am waiting for you to come back in Lijiang" popular in Lijiang. It sings Lijiang and calls for Nirvana in Yunnan.

Written article: Zhang Yong

Source: Guangming Daily

Edit: Ma Zhenglin

- END -