Tianshan Forum 丨 Wentang Journey to Journey to the text

Promoting the integration and development of cultural tourism with cultural and travelers and travel is the meaning of in -depth implementation of the question of cultural and moisturizing projects, and it is also an inevitable requirement for promoting the high -quality development of Xinjiang's tourism industry. It is necessary to continuously enrich the new connotation of Wenloping Travel, build a new brand with traveling, and cultivate new formats in the integration of cultural tourism, and promote the integration and development of culture and tourism in a wider range, deeper level, and higher level. "Cultural and tourism integration brands are becoming more and more loud.

On May 1st, tourists played Pomegranate Cloud/Xinjiang Daily reporter Zhang Ao in Yangzhou Street in "Western Western"

Xu Qingguang

The Tourism Development Conference of the Autonomous Region proposes 7 key tasks to implement the tourism strategy of tourism and promote the transformation of Xinjiang from the tourist resources area to a strong tourist economy zone, including "deep digging cultural connotation and promoting the integration of cultural tourism". Promoting the integration and development of cultural tourism with cultural and travelers and travel is the meaning of in -depth implementation of the question of cultural and moisturizing projects, and it is also an inevitable requirement for promoting the high -quality development of Xinjiang's tourism industry.

The thick historical and cultural and colorful ethnic style constitute the core advantage of the development of Xinjiang's cultural tourism industry. From the launch of large -scale real -world performing arts to creating an Internet celebrity museum, from designing iconic cultural and creative products to building a special cultural travel town, in recent years, Xinjiang has taken cultural tourism integration as an important part of tourism development. The rapid release of economic benefits has made the cultural connotation of tourism even more prominent, and the "Xinjiang is a good place" cultural tourism integration brand becomes more and more loud.

However, we should also see that the integration of Xinjiang Cultural Tourism as a whole is not deep, and there is a problem of insufficient excavation of the connotation of Silk Road culture, historical culture, folk culture, and red culture. , Commercial Exhibition and other elements that are not closely integrated with tourism. This requires to follow the law of development, establish integration of thinking, short -standing weaknesses, and enlarging characteristic advantages to allow culture and tourism to play a "chemical reaction".

Enrich the new connotation of Wen Plastics Travel. Culture is the soul of tourism. Tourism with cultural cores can take a long time. From Dongyue Taishan, West Yue Huashan, to Hangzhou West Lake and Suzhou gardens, those well -known tourist destinations at home and abroad have unique cultural signs and spiritual character. This requires us to strengthen cultural awareness, promote the excellent traditional culture of China, inherit the red history and culture, and deeply dig out the historical connotation of the exchanges and exchanges of various ethnic groups. The name of the hometown of "the hometown of jade" has been spread out, and the cultural symbols, cultural content, and cultural stories are cleverly integrated into the construction of scenic spots, incorporated into the design, exhibition display, and explanation experience of tourism lines, making tourists perceive the diversified Chinese culture The process of becoming a process of enhancing cultural self -confidence and building a consciousness of the Chinese nation community.

Create a new brand of Yizhangwen. Tourism is the carrier of culture, and the brand is the representative of the tourism image. To achieve the goal of traveling, a number of cultural tourism brands must be launched. Relying on revolutionary culture, border culture, reclamation culture, and development of Xinjiang to create a red cultural tourism brand, to make the Emperor love the party and patriotic emotional fullness; rely on Kashgar City, Hotan City, Turpan, Yining and other famous cities to create historical and cultural tourism brands. Make the "five identification" firm as a rock; rely on Machefu, Twelve Mukam, and Aken Playing and other intangible cultural heritage to create folk cultural tourism brands, so that the Chinese cultural garden is bright; rely on ice and snow sports venues, ice and snow characteristics Villages, town, ice and snow tourism and leisure cities, etc. to build ice and snow cultural tourism brands, so that the spirit of Beijing Winter Olympics shines in the frontiers; relying on farmhouses, homestays, wineries, rural complexes, etc. to build rural cultural tourism brands Water, remember to live in the nostalgia ... clearing the cultural "family bottom" clearly, and working hard to build the brand, it can better realize the cultural and tourism.

Cultivate cultural and tourism integration new formats. The integration of cultural tourism is not a simple addition of culture and tourism. The key is to use reform methods, innovative thinking, market -oriented means, and digital technology to cultivate more new formats, new models, and new products. On the one hand, we must strengthen "creative transformation", and use VR, AR and other technologies to make museums, cultural museums, art museums, and intangible cultural heritage display venues "live" on the other hand; on the other hand, focus on "innovation "Sexual development", in line with the quality and upgrading requirements of activities such as tourism performing arts, characteristic festivals, and food culture, vigorously develop cultural and creative industries, and develop a number of cultural and creative products with regional characteristics, independent brands, and tourists.

"Efforts to build Tarim's ethnic style tourism circles and History and humanistic tourism circles of Ringjung" are the position positioning of Xinjiang Cultural Tourism integration and development. Adhere to "Yigong is meling, can be able to fade", and continues to enrich the connotation, build brands, and cultivate formats. The high -quality development of Xinjiang's economy and society injects a strong driving force, making the cultural moisturizing project tangible and effective.

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