Culture "two innovations" in Jining | Exploring the new model

Jining News Network (Reporter Cai Keke Wang Chao Zang Shengbo Li Yajun) Jining City actively explores the new model of non -genetic inheritance, continuously improves the level of creativity, develops new cultural and creative products, and further promotes the "Shandong hand -made" project.

In Qufu Confucius Pavilion, the latest series of cultural and creative seals developed into a variety of different ideas and loved by young people.

Chen Feifei, a staff member of the Confucius Yin Ge engraved e -commerce base, said: "This name is called‘ Yingxun ’, and the meaning is also very good.

At present, there are more than 16,000 varieties of products in Kongfu Yinge, and new products are launched every week. One seal carries excellent traditional culture and enters ordinary people's homes.

In -depth promotion of the "Shandong hand -made" project, Jining City has continuously promoted cultural heritage with product innovation. Locate Luban Culture Development Co., Ltd., which is located in Jining Cultural Innovation Industrial Park, has carefully selected more than 30 representative traditional techniques such as ancient construction, New Year's paintings, and pioneering. Non -heritage creative experience courses.

Li Hao, a non -heritage experiencer, told reporters: "The process of the entire experience is to slowly understand some craftsmanship in ancient times. It can be said that it is also enriched our own cultural heritage."

Ma Mingwen, chairman of Shandong Luban Culture Development Co., Ltd., said: "Try to incorporate traditional culture into our research tourism, including youth education. More people can become the real communicationman and inheritor of our culture. "

This year, 9 key handicrafts and non -heritage enterprises in Jining City were selected as "Shandong Hand -made · Preferred 100" to build 3 cultural and creative products for centralized exhibition and marketing centers. , Constantly explore new paths of cultural inheritance.

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