Rural practical talent leader 丨 Divine Zhicheng: Back to the back of the battle to chase dreamland

Biography:

Divine Zhicheng, born in 1975, member of the Communist Party of China, the head of the Agricultural Development Co., Ltd. of Heping Ancient Town, Fujian Province. Wait for a number of honors.

A decent work and brilliant achievements are the pursuit of many people. Most people choose the current ease, instead of adventure to explore new fields. But there was such a person, he went against him. When he first harvested the fruit of film and television, he left from a high place. He is Gui Zhicheng, and he is also a youth who returned to his hometown with a pastoral dream. "Since you choose to be far away, you can only take care of the wind and rain." Along the way, he fell and saw the sun.

Life is proud to return to the countryside

After graduating from the English Department of Fujian Normal University in 1996, Guo Zhicheng was an administrative assistant in a company in Beijing; in 1998, he entered the Shanghai film and television industry to engage in corporate promotional film production, film and television production training, film and television equipment leasing and sales. While serving as the general manager of Shanghai Hengyun Film and Television Equipment Co., Ltd., he could remember thousands of imported film equipment varieties, and made a film equipment company on the verge of closure became the first in the Shanghai circle and became the predecessor of the newcomer in the industry. "

At this time, Gui Zhicheng developed in the film and television industry. However, at the pinnacle of his career, he suddenly resigned from a high salary work and chose the road to returning home to start a business. In May 2016, he and his classmates founded the Heping Agricultural Park to register the Fujian Heping Ancient Town Agricultural Development Co., Ltd. The first phase of investment was 3.5 million yuan to create a leisure farm featuring "ecology, culture, and health", and started a rural leisure tourism project.

Parents can't understand his move: "I have worked hard to cultivate a college student. I hope he is famous outside. But starting a business in his hometown can serve the folks and dedicate the society. With his soilfulness, Guo Zhicheng devoted himself to the construction of the agricultural park and started his dream of letting go. He regards the agricultural park as his own child. He has multiple roles in the park. When you contact, you are the general manager. The visitor is the receptionist. Together with greenhouses, install frequency vibration insecticidal lights, set up drip pipes, and seal drainage, all transactions have been personally done to ensure that everything is lost.

Heping Agricultural Park has successively built ecological restaurants received by tourists, forest parks for outdoor activities of young people, sightseeing for special planting, ecological lakes, melon fruit corridors, fishing fish ponds and other rural tourism facilities. Planting traditional Chinese medicinal materials such as heavy buildings, Dendrobium candidum, Shixian peach, and yam, the landscapes and forests are connected into one piece, and their own agricultural product brand "Heping Green Valley" is registered.

Since returning home to start a business, Guo Zhicheng has been strongly supported by the Shawu Municipal Party Committee and Municipal Government and departments at all levels. His agricultural park has successively obtained the Fujian provincial leisure agricultural demonstration site, Fujian provincial 3A rural tourism business unit, Fujian Province 3 star Rural tourism operating units, Chinese medicinal materials planting bases for the National Agricultural Science and Technology Park, 3A forests in Fujian Province, green food logo, and Fujian Provincial Star -level Tiandi and other honors.

The thorns are full of lane

For Guo Zhicheng, it is a huge leap from the general manager of the film and television industry to a farmer. He insisted on "learning unintentional" life creeds. In order to update his knowledge structure, he ran around and continued to learn from the industry experts and develop his horizons. He always looks forward to being able to realize his beautiful rural dreams by operating agricultural parks and contribute to the realization of rural revitalization.

Ideal is full, the reality is very skinny. Leisure agricultural projects have high investment, long cycles, slow results, and high risks. As the market competition is becoming increasingly fierce, the agricultural park operated by Guizhi Cheng has also entered a predicament. More than 20 years of savings have been invested in the dream of entrepreneurship, but it is like a bamboo basket.

Someone once asked him, "Do you regret it?"

"Don't regret it! Although entrepreneurship is full of uncertainty, one thing is certain that it is easier to make my ideas a reality than anywhere." Guo Zhicheng talked firmly.

He was sincere, just to chase the light in his heart. After returning home to start a business, every year, someone invited him to "out of the mountain". China Film Equipment Co., Ltd. invited him to work at a high salary, and he resigned; Wenzhou businessman Wu Dashuai invited him to organize the film and television city and agreed to give 20%of the stock. He stretched out olive branches, and he declined ... how many people dream of the position and excellent compensation, which cannot shake his original intention of his dream.

After a few years, a handsome young man has been slightly embarrassed because of his labor, and the "Mediterranean" behind his head is becoming more and more obvious. But Guo Zhicheng's inner voice never changed: "I don't regret it since I choose." As Wang Guowei said, "No regrets" to "sacrificing the well -being of his life". Divine Zhicheng loves climbing, and he often indulge in mountains and rivers. He believes that climbing is not only an extreme movement, but also an exploration of unknown fields. The road ahead is full of challenges. Only through difficulties and dangers can we see the wonderful scenery of the mountain.

Seeking the dawn up and down

Agricultural projects must have pillar industries and fist products, and the Peace Agricultural Park is unable to form a joint force. After years of exploration, Guo Zhicheng decided to transform the company's industrial. Under the guidance of experts and professors of the Institute of Pharmaceutical and Botanical Research Institute of Fujian Provincial Academy of Agricultural Sciences, Guo Zhicheng put the main direction of the main attack on the market potential and simple planting technology. Deep processing projects. In addition, he also established a 50 -acre breeding base in Yujia Building, Xixian Village, Shuibei Town to breed seedlings by cutting teeth and breeding. At present, more than 200,000 seedlings have been cultivated. Through the model of land transfer, labor employment, shareholding, etc., we establish a close connection relationship with local farmers, absorb the employment of local villagers, and allow villagers to share the benefits of value -added industries. In 2020, the company only paid more than 100 million yuan in labor.

In order to increase the added value of the product, Guizhi Cheng established a long -term strategic cooperative relationship with the Pharmaceutical and Pharmaceutical Research Institute of the Fujian Academy of Agricultural Sciences, converted scientific and technological achievements into productivity, and introduced the processing process of traditional Chinese pharmaceutical materials. Build noodle production lines. At present, the construction and equipment installation of the plant have been completed, and 12 kinds of traditional Chinese medicine noodles such as yellow essence, passion fruit noodles, yam noodles, and Dendrobium noodles have been developed. It is reported that the production line Nissan Chinese medicine materials have a noodle of 10,000 kilograms, with an annual output value of more than 50 million yuan.

It is understood that medicinal noodles are a great potential food. The goal of Guizhi Cheng is to make medicinal noodles into a well -known brand, connect agricultural product production, processing, and sales, realize the integration of one, two, and tertiary industries, solve the problem of the needs of small farmers' production and large market demand, explore out of the revitalization of rural rejuvenation road.

Guizhi Cheng detects the quality of yellow fine noodles at the Chinese Pharmaceutical Material Material Material Material Processing Factory

"This is a sightseeing factory. Through the glass wall, you can see the modern process process. Huang Jing noodles will become an important tourist product of Heping Ancient Town. Promoting. "Guo Zhicheng said with confidence that the road of success is long and needed countless hardships and efforts, and the process of struggle is happy.

Gui Zhicheng tried his best to change his hometown, realize self -worth in rural areas, and pursue spiritual prosperity. He admits that he is not an excellent person, but he will definitely be a social responsibility person.

- END -