After the people's Daily Observation Changbai 丨 After the "epidemic", how can we "light up" the night economy?

On the evening of July 3, the Changchun Summer Art Festival opened. Cultural night markets, summer camping, and mass dance competitions were staged. Not long ago, in 2022, Jilin Province's "Lighting Night Economy Reinstacle Fireworks" series theme activities started the prelude to the night economy of the province.

In early March, Jilin Province began for more than two months of "war", and the province's consumer market was impacted. The active night economy is an important means to promote consumption, and the consumer market that is silent due to the epidemic is re -ignited. After the epidemic, this summer, Jilin Province is focusing on "lighting up" the night economy.

How can you get hot? At the beginning of last year, the relevant departments of Jilin Province issued the "Notice on the Economic Demonstration City Construction of Night Economic Demonstrations" and decided to carry out the pilot of night economic demonstration cities in Jilin City and Meihekou City.

Northeast China Panorama.

No night city of fire

Fan Yuhua, 45, is a native of Meihekou. At the end of April, the Northeast Northeast Northeast City Characteristic Street opened, and her barbecue stalls opened as scheduled. Usually, she went to work normally during the day and went straight to the booth after get off work.

The Northeast China built by Meihekou has become the highlight of the night economy. This gave Fan Yuhua the opportunity to increase their entrepreneurial income.

The development of the night economy is undoubtedly Meihekou who quickly "fire" in the province. Northeast Northeast Night City passed more than 4 million passengers last year. This year's "May 1st" and the Dragon Boat Festival have attracted about 460,000 passenger flows.

Xiaocheng Meikou, location advantage, natural environment and other conditions, it is difficult to say in the province's county -level cities, but the night economic development is one step ahead.

Meihekou has done a good job of "unscrupulous" article. It only used 2 months from planning to completion last year. It built the Northeast Northern Night City, gathered in many local specialties and various art performances. color. On May 1st last year, the Northeast Northeast City opened, and it quickly became a beautiful "business card" for the city's night economy.

This year, the Northeast Northeast City has been transformed and upgraded. The equipment update rate reaches 60%, forming a cultural tourism hometown economy consumption gathering area with an area of ​​nearly 30,000 square meters and a total length of the neighborhood, which has continued to release attractiveness.

Entertainment performances that are not night in the Northeast.

The effect of "point with point"

What inspiration does the Northeast of Meihekou bring to the night economy?

"There are activities in the Zhou Dynasty, the moon and the moon have been festivals, and the city is constantly innovating. The city has formed a brand effect by creating the highlights of the night tour project." Said An Changjian, the person in charge of Meihekou Cultural Broadcasting and Television Tourism Bureau.

The development of the night economy has given Fan Yuhua's deepest feeling that the city is "bright" everywhere. There are too many places. "

Today, Meihekou has built Hailong Lake Scenic Area, which integrates commercial streets, children's parks, wetlands, beach baths and other projects, and new seafood square night markets such as seafood processing and characteristic barbecue have been built. The country's first city's largest flowering night tour base in the country and other projects.

"The city has continuously enriched the format, and strives to form a night economy for shopping, food, tourism, entertainment, and sports." An Changjian said that with the hot spot of Northeast Northeast, it is easier to form a "point -to -face" effect.

To do a good job of night economy, Meihekou has continuously consolidated the foundation of urban development of the deep integration of cultural tourism. In recent years, the city has focused on building scenic spots and garden cities to form 8 theme parks and 36 city gardens.

"We can allow tourists to swim throughout the region and continue to travel day and night." An Changjian said that Meihekou City attracted more than 10 million tourists inside and outside the region last year, and the comprehensive tourism revenue exceeded 5 billion yuan.

Beer town built in Meihekou.

Exploration from all over the province

This summer, it was not only Meihekou City. Right now, the performing arts paintings wander in the bright night view of Changchun North Lake, and the surrounding tour of "micro vacation" in Songhua River in Jilin City, Jilin City.

The business department of Jilin province is linking 100 special districts, hundreds of commercial outlets, and hundreds of night markets to create a 100 -day "night consumption" boom for consumers in the province. Some provinces have been promoted unified, and there are independent attempts in various places. All parts of the province make efforts from both ends of supply and demand, enhance consumption capacity and popularity through consumer coupons and various promotional activities; vigorously extend the time and space of night consumption, innovate the format, create IP, and enrich the night consumer carrier.

Huahai Night Tour in Meihekou City.

Jilin Province has continuously improved the service guarantee of the night economy. Jilin City has transformed the old night market infrastructure, introduced literary performances, strengthened the construction of health governance and food safety mechanisms, and changed the "old market" to change new face. Changchun Nanhu Street Enterprise Service Mobile Station actively serves to help enterprises start the night market.

Efficiently coordinate the epidemic prevention and control and consumption promotion, and accurately apply to crack the blockage points and pain points. All parts of Jilin Province are creating a safer, assured and comfortable consumer environment for consumers, providing a more fair, convenient, and efficient development of the high -quality development of the night economy. Business guarantee.

Efforts to "light up" the night economy, Jilin province adds a lot of fireworks to the city, so that people are busy with happiness.

Original title: How can I "light up" the night economy after watching the "epidemic"?

Edit: Xiao Zhi

Source: People's Daily Client Jilin Channel

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