Under the epidemic survival survey of individual industrial and commercial households in Zhejiang Catering Industry: Fireworks, returning

Zhejiang News Client reporter Xie Danying Jin Chunhua Xufeng

Jingning, Xixiang snack street, urban fireworks are returning. Photo by Zhejiang News Client, Ma Hongjie

With a "pop", the gas was ignited at 3 am, and the blue flames came out, reflecting Chen Qiuzhen, the owner of the "Boss Boss Nutrition Breakfast".

In the eyes of many Taizhou road bridges, Chen Qiuzhen, who opened 22 years of breakfast shop, ignited the fire on the fire, was the starting point of the city one day. "Seeing Qiu Zhen's smile again, it means that the business is good." Many old diners left a message.

One breakfast, supper, and three seasons of Zhejiang people can also perceive the changes in the world. The unspoken dining shops are connected to the urban economic pulse, and they also light up the humane "human fireworks".

In the first half of 2022, the domestic epidemic was more distributed. Some cities pressed the "slow key", and the catering industry fell into a trough. In particular, the "small catering" of Ben Xiaoyi is facing tremendous pressure. Recently, policies have been released from the state to provinces, cities, and counties to support individual industrial and commercial households and small and micro markets.

Right now, what is their living conditions? Is there any practical effect of bailout policies at all levels? The reporter visited breakfast shops and supper stalls in many places in Zhejiang in order to observe how to recover from the two important nodes of "morning and one night" in the Chinese diet of the Chinese diet.

Lanxi, Youbu Zaocha Street Net Red Store "Lanqing Chicken" door, several customers are happy.

See changes in the stall

Diner becomes "Diao" to place an order with caution

"I have been doing breakfast business for 34 years. Do you ask the income of these half a year? It's like a '√' left and right. It has fallen quickly in the early stage. At 6 o'clock, in Jinhua Lanxi Youtu Morning Tea Street, the net red shop "Lanqing Chicken", several tourists were already happy. The owner Jiang Xiaoling stopped the hand that was rubbing the noodle, and compared the recent income change to reporters in the air.

As one of the representatives of contact and clustering industries, the influence of the catering industry is often the first time when the epidemic is coming. According to data from the National Bureau of Statistics, in the first quarter of this year, the national catering revenue was 1326.2 billion yuan, a year -on -year decrease of 5.1 %.

Dining restaurants with tourists as their main source are particularly difficult. After several years of development in Youbu Morning Tea Street, it has quietly turned around. From a traditional agricultural and sideline product distribution center to a "punch point" to enjoy Jiangnan morning tea culture, but under the influence of the epidemic, tourists have been significantly reduced. Correspondingly, the Zhoushan night stalls are well -known in the night market. Because of the epidemic, they had to rest for several months in the first half of the year.

On the last weekend of June, the Hangzhou Gongshu District Market Supervision Bureau issued the first batch of food business licenses of the first batch of outdoor vendors in the Wulin Night Market. After two months of suspension, Hangzhou Wulin Night Market finally returned. At night, the crowds of the neighborhood were surging, and the vendors shouted to sell them one after another. "It seems that the vitality of this city is back." Xiao Liu, who runs the night market snack stall, said that everyone wants to seize the opportunity and do business as soon as possible.

Because breakfast is more "just needed", the recovery speed is faster than the night market.

Immediately when the second primary school of Jingning Experiment, and the relatively dense places in the flow of people, Wu Weifen's Jingning powder shop has always been good. Within 3 am every day, she was busy with her mother -in -law. A fragrant but elastic powder skin, plus the thick soup boiled with big bones, put on the ingredients such as perilla, buckwheat, shrimp skin, etc., 3.5 yuan; add 1.5 yuan in shredded pork, add an egg 1.5 yuan ... you can one day, you can one day. Selling 170 or eighty bowls, a monthly hair income of about 20,000 yuan.

"Send a baby to school, and eat breakfast together by the way. It was eaten for more than 300 days a year." Uncle Chen, uncle Chen inadvertently telling the secret of good breakfast business- "Breakfast always eats well."

The "good" judgment standard, in addition to the taste and materials, the brand is more important. Many individual industrial and commercial households in the catering industry discovered that the days in the epidemic made the diners' mouths "tricky".

The Germans are used to opening a new day with a tofu bag, but there are only a few old shops that locals fancy. The "Jiande Tofu Bag" store hidden in the Pearl Community of Xin'an Street is among them. The old shop that has been opened for more than ten years has a dozen "competitive shops" on the side. But every morning, long lines are lined up at the door. The reason for the reason, the diners answered nothing more than "driving for many years", "pure taste", "well -known monument." Someone helped calculate the tofu bag with a market price of 2 yuan to 2.5 yuan. It will sell one or two thousand in the morning.

Not only did the diners become "tricky", many catering owners found that the unit price of the customer also became "thin".

On June 21, the "2022 China Shopper Report" jointly released by Bain and the Kaidian Consumer Index, through a series of data analysis, found that consumers have become more cautious and more sensitive to prices.

"Duzi roasted lamb leg" is a small and famous barbecue restaurant in Taizhou. The person in charge Zheng Weijun told reporters that beer and barbecue were the "perfect match" of the night market, but recently the guests have not been too drinking. "Even if you order it, you can have a box or half -hit, and now you only need one or two bottles." Rough calculation, per capita consumption fell from 100 yuan in normal times to more than 80 yuan.

The shop where the shop was located on a street, the shop opened, closed, closed and opened, and experienced ups and downs. However, it is basically old customers who come to consume, and new faces are rare.

Nevertheless, Zheng Weijun still saw that the fireworks in the city were returning slowly. The salary firewood of these "fireworks" is exactly the hard work and sweat of ordinary people like Jiang Xiaoling, Wu Weifen, Chen Qiuzhen, and Zheng Weijun. At about 10 am, there are still many "old ladies" who are still in the nutritional breakfast shop of Dou Dou.

"We mainly have two groups of guests more concentrated. Six or seven in the morning are students, parents, and teachers of the North Street Central Elementary School in the Bian Road; then there are nearby office workers, usually eight or nine o'clock; , I will come before closing at 11 o'clock. "Chen Qiuzhen was busy, while holding time to direct the employees to prepare: students eat fast, soy milk should be cool early; OK; "old ladies" pay attention to, the ingredients are even more dare to be sloppy ...

"At the beginning, we looked forward to income, and then we hope that the income can be worth the cost. Now the income of a day is about 70 % or 80 % of the normal time, and we hope to recover early." Chen Qiuzhen's eyes were looking forward to it.

On the night of Zhoushan, Chen Na chose ingredients for customers.

Calculating cost

Seemingly lively and difficult to know

“煤气，原来一瓶130元，现在150元；鸡蛋，原来4元一斤，现在5.8元；油，每桶涨了20元；100斤一袋的米，涨了15元……”中午11 At the time, the guests who ate breakfast basically dispersed, and the store was slightly empty. Chen Wei and reporters roughly calculated the recent cost changes. The material only rose by nearly 2,000 yuan per month.

Chen Wei's pink shop has been on Jingning Food Street for 4 years. The two stores have a total of more than 60 square meters, 2600 yuan per month, and electricity costs of 700 yuan. In addition, the salary of 2,500 yuan for the sister who came to help each month, a salary of 2,000 yuan ... In total, the monthly cost went straight to 20,000 yuan.

Along the way, the reporter found that many restaurants faced the pressure of rising costs. Many practitioners say that the people in restaurants seem to be more lively, but only the owner knows the difficulties.

Breakfast shop is a small profit, and the single price will not be too high. For example, at the boss of Doudou's nutritional breakfast shop, the reporter found that the highest unit price of meat was only 8 yuan a bowl. Many years of experience also told the owners that there are many types of breakfast markets. Consumers are already sensitive to prices. Two dollars of egg cakes, 5 cents increases for 5 cents may allow consumers to buy other varieties. In addition, most of them are mature customers. Most of the owners said: "Rise costs or bear it yourself. The price cannot rise."

Breakfast that is more consistent with the characteristics of "must consume", its consumption is still guaranteed, and night market products such as barbecue and supper that are obviously belonging to "optional consumption" are even more embarrassed in the face of rising costs.

The newly opened Hangzhou supper barbecue restaurant in April this year is "noisy". The boss Lai Lai is now concerned about international events such as the Russian and Ukraine War and the rise and fall of the global commodity prices. "We have high requirements for the quality of ingredients, and many of the meat we use are imported, such as beef breasts and belly meat, Angus Valley feed the brain beef." Like the wheel war, she shouted "unable to fight."

Except for raw materials, the pressure on labor costs is becoming increasingly obvious.

Many positions in restaurants such as chefs and waiters, such as chefs, waiters, etc., have great labor intensity, and many young people are unwilling to do it. Affected by the epidemic, some employees cannot arrive in time due to inconvenience to the back and forth, and some employees return to their hometowns to find another way ... The catering industry has faced the dilemma of "difficulty in recruiting workers and workers" for a long time. The "China Chain Catering Industry Report in 2021" shows that in 2021, the domestic catering industry direct practitioners will be around 20 million. It is expected to need 28 million by 2024. In just three or four years, the industry will need to add 8 million to employment.

In this context, catering restaurants have to improve their treatment and retain people, and labor costs have continued to rise. A catering owner who is unwilling to disclose his name told reporters that now the average monthly salary of Hangzhou restaurants is 5,000 yuan to 6,000 yuan, and they must be included. In a place like Binjiang, an ordinary double room rent is 3,000 yuan per month, and others have to have bonuses and commission waiting.

Based on these, it is not difficult to understand why many catering owners will not easily lay off their layoffs under such difficult circumstances. Chen Na, who has opened more than 20 years of stalls in Zhoushan, believes that the old employees are like friends, and they still have to be "difficult to be the same"; young business households such as Zheng Weijun still have a deeper consideration: "In case the hot wind blows one day, the wind blows up one day. , Customers are back, how can I temporarily recruit chefs? "

Compared with raw materials and labor costs, restaurants have the deepest pressure on rent. A survey report of the China Hotel Association shows that 77.5 % of the catering merchants stated that there is operating pressure on store rents, and most bosses cannot reach a rent -reduction agreement with the landlord.

The reporter's investigation found that in reality, many "small catering" leased private stores, and whether the rent could be reduced to "see the situation" and "look at the face". Chen Qiuzhen saw that there was a shop across a road. This year, it opened and closed for five or six times. The landlord finally decided to reduce the rent and hopes to find a stable tenant.

The burden of catering companies is more than that. Customer acquisition costs, marketing costs, etc. are also rising.

More than one restaurant owner told reporters that in order to solicit customers, they have continued to launch various preferential activities on multiple online platforms, such as "spike" activities such as public reviews, or 43 % off a fixed package. In fact, most of these costs are responsible for catering restaurants. "It was not cost -effective when I opened it before. Now I will think about how to pay again from time to time." A Wei, the owner of the Hangzhou Wulin Night Market snack stall, who is newly opened a bumper of cumin powder, said that the cost is directly related to pricing and pricing The market also involves a game with confidence.

A restaurant in Wucheng District, Jinhua City is quite popular. Photo by Chen Jun, a shared alliance Jinhua Station

Confidence

Consumption enthusiasm has quietly increased

There are two hours before the mountain down the mountain, and the lights in the "Oil Noisy" store are on. A plate of fresh meat skewers were put on the table. The waiter helped put it on the electronic oven. For a while, the meat was "squeaked" and the fragrance was "squeak".

"Old customers who have accumulated before opening the store always ask us when we will reopen. They all look forward to a place to drink and eat skewers. But by April this year, I still hesitate. What is the recovery, is the liquidity as good as before? "At 2 am, the shop was closed, and I had time to come back to the heart of the rest and re -opening the store. This shop that was "out of the circle" because of its characteristic fried fish tail as early as 2016 was closed two years ago.

It was the introduction of Hangzhou's normalized nucleic acid testing policy to make her determination to reopen. In her opinion, this indicates that the epidemic has a more scientific and accurate prevention and control method, and the personnel can flow in an orderly manner.

Today, the hot situation of 18 tables is often full of fiery situation, which has strengthened her confidence in making this small shop.

Relevant policies such as the prevention and control of the epidemic and stability are the topic of many catering owners in the interview. Under the haze of the epidemic, the "small catering" practitioners had lost, and they were confused. Perhaps anxiety but hope. Some shopkeepers said that they usually do not pay much attention to current political news, but on May 25, the State Council held a telephone conference on the national market to stabilize the economic market, and friends around them spread all over. Later, there were more and more similar news. The provinces and various cities have successively introduced the assistance policy for individual industrial and commercial households. Everyone said: "The country is real."

On Saturday, on Saturday, the reporter found that the square dance came back after several public green spaces in Taizhou. The corner food street was deserted for a while, and now it is a lot of people, and the waiter is too busy to have a meal time. Many shop owners also had some surprises: "Sudden people have increased, most of them are locals, and the enthusiasm for consumption is up again."

"My last stubbornness, I don't put my hands tightly ..." The sea breeze blows, and on the street in Putuo, Zhoushan, the orange -red tent, the shop is cleaning up. In the distance, there was also a singing of a night market artist. "July is the peak tourist season of Zhoushan. I believe it is on the road." Chen Na said that there were already many veterans in the circle of friends who contacted early to meet the stalls at night.

Recently, Hangzhou, Ningbo, Wenzhou, Zhoushan, Lishui and other places have successively launched cultural tourism preferential measures such as ticket -free travel, price reduction, special group discount tourism, tourism assistance to the elderly, and encourage the public to enjoy the fun of travel under the requirements of the epidemic prevention and control requirements. Essence

Market confidence is growing quietly.

In Lanxi, Huang Yuchun, the owner of the nanmen beef noodle shop, is still inspired by the goodwill of the veterans. The diners eat "thin", and no more "burst eggs" are added to the beef noodles, but they say "still comes, this is a taste that can't be put in one bite" ... "This does not show Difficulty, but still care and confidence! "Huang Yuchun was grateful.

At the entrance of Luqiao, the boss of Dou's nutritional breakfast shop, there are more and more takeaway riders. Breakfast, which was originally the main food, began to appear in communities and office buildings two kilometers away. Running ".

"If it wasn't for the future, how could I be willing to cast more than 40,000 yuan to renovate the store?" In Jingning, Chen Wei, who was busy for 8 hours, finally sat on a stool at the door to rest. The car is going, and the taste of life of Xiangxiang is deliberate.

【Reporter Notes】

Grasp the window period for innovation and upgrade

For many days, I drank soy milk in the morning light, accompanied by the night of the roasting skewers, and chatted with a number of individual operators, diners, and experts in the catering industry.

On the evening of June 26, the reporter found in an interview that a barbecue restaurant, which was originally empty, was full of people. If you ca n’t sit in the store, the diners will move to the small table at the door, and the waiter is too busy. Faced with such a scene, the boss was full of hope, looking forward to returning quickly as a business as before.

The owner of the catering business has a characteristic, not afraid of hard work, and love to make friends. Therefore, they naturally have a spirit of struggle in adversity. With the help of government departments and society, they get up from the market's adversity with hard work, hard work and response wisdom. This is the most praised by Zhejiang people, and it is also the cute place for individual operators in Zhejiang.

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