E -commerce platforms should establish a "permanent exit" mechanism!

The "Baoyu" unearthed from the construction site, the "ancestor" silver bracelet sold on the underground passage, the "emerald ornaments" auctioned by the vegetable market; "Golden suit" "Shengshibao Seal"; then "Burma Direct Purchase", "Gambling Stone Kaibao", "Digging Sand and Jade" "River mussels" in the live broadcast room ... As the transformation of the communication method, jewelry jewelry Marketing routines are also constantly pushing out, and its means is even more beautiful. One routine was exposed, and the other "creative" flashed immediately. Netizens have continuously improved the lack of knowledge of professional appraisal knowledge, which provides more opportunities for profitable merchants.

Today, with the continuous standardization of the e -commerce industry, the relevant rules of quality assurance and after -sales protection have been continuously improved. However, the author found that most e -commerce operators 'demands for consumers' rights protection are limited to the category of "seven days without reason". Consumers buy fake and shoddy jewelry, and e -commerce platforms can help return. However, the supervision and constraints of bad businesses for e -commerce platforms are "not painful or itchy". It seems that the role of e -commerce platforms when facing consumer disputes. Return to you. "

The author believes that the e -commerce platform should increase the supervision of bad businesses, continuously improve various management rules, and formulate relevant punishment methods. For merchants and live operating groups that are well -charged and fake, they should establish a "permanent exit" mechanism to prevent the occurrence of live broadcast chaos.

First, the e -commerce platform should ask the operator in a timely manner for merchants with a lot of complaints and require them to feedback in writing. The live broadcast room that severely disrupts the order of network platform transactions should be suspended and rectified in time, shop warnings and permanent ban, so that bad merchants have nothing to do on this platform.

Second, the e -commerce platform should be strictly controlled and restrained in response to the live broadcast form and content. Based on the "Advertising Law" as the basis, the live broadcast content such as exaggerated words, malicious bidding, speculation scenes, and roaring shouts should be stopped in time and warned warnings. Essence Purifying the webcast space to provide consumers with more standardized jewelry purchase channels.

Third, the e -commerce platform should set up a product random inspection department to purchase goods as consumers from time to time. From the perspective of consumers' first perspective, the quality of the product is discovered in a timely manner, and the platform will be publicized in a timely manner. Warning and deterrent.

Fourth, actively cooperate with authoritative testing agencies to conduct pre -sales testing of jewelry and jewelry products sold on the platform to ensure that the quality of each outlet product is authentic. For businesses that actively cooperate with platform testing agencies, the platform should be promoted, the traffic tilt appropriately, and set the "Integrity Live Room" logo to allow consumers to see the quality of merchants at a glance when shopping.

The author has learned that many e -commerce platforms have carried out standardized management actions for the sales and live broadcasts of jewelry for jewelry. BOE Tokyo selects cooperation with Shenzhen Water Best Jewelry, using Internet big data traceability technology to provide factory packaging, professional appraisal, logistics distribution, and confirmation of the entire process quality guarantee for the platform sold by the platform. standardization". After each piece of jewelry sold on the platform, after the customer submits orders, it will go to a professional testing agency for quality inspection to protect the legitimate rights and interests of consumers.

As the saying goes, "No one has me, everyone has me, and people are all self -esteem." In my opinion, after years of development, e -commerce platforms have gradually transitioned from the initial "cheap and affordable" online hypermarket to regulatory and standardized and standardized and standardized Integrity provides consumers with a platform for high -quality shopping experience. The platform operator should establish its own brand image through more integrity consumption measures to win the trust of consumers. Now, the standardized operation transformation of jewelry online sales has begun. Should those e -commerce platforms that are still being a "peacemaker" should also quickly "copy homework"?

Wen | Zuo Carp

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