Cultivate the talents of social organizations, the Changjiang Business School jointly explores the answer

The following article comes from the Charity Times, the author Zhang Mingmin

Social organizations are one of the important subjects to solve social problems and promote social development.

Data from the Ministry of Civil Affairs show that as of February 2022, the number of registered social organizations in my country has exceeded 900,000, and social organizations are shifting from "growth" to "quality improvement."

The development trend of social organizations in my country

In the context of rapid growth, the popularity of the industry -related education market has continued to rise, and there are countless short, medium and long -term courses in the market.

However, an indisputable fact is that the current education projects that social organizations can choose to participate, and most of the teachers are familiar with their faces. The content is limited to the institution itself.

Can you make business thinking and leadership education better empower social organizations, let it break through the limitations of cognitive, introduce new methods, new ideas, and new ideas outside the industry, and to achieve self -development and upgrade. An important issue.

Recently, the nation's first high -quality cross -border education project in the country -Phase Six of Public Welfare Star Fire · Shenzhen Social Organization's High -quality Development of the "Source of the Yangtze River" training plan was opened in Shenzhen. Many institutions joined in it and sought the answer to "breaking" in the test water.

Author | Zhang Mingmin

Source | Charity Times

Test Water Social Organization Business Education

On December 2, 2021, Li Wenhai, director of the Shenzhen Municipal Social Organization Administration, and Professor Yan Aimin, the acting dean of the Yangtze River Business School and the vice chairman of the Education Development Foundation of the Changjiang Business School, had a in -depth exchange.

In the conversation, Li Wenhai pointed out the four challenges facing the development of Shenzhen social organizations:

First, the contradiction between internal governance and management;

Second, the contradiction between industry chambers of commerce and society;

Third, the contradiction between competition between "one industry";

Fourth, the contradiction between the needs of social organization services and members.

Li Wenhai said that the practitioners of Shenzhen social organizations emphasize too much emphasis on the social service functions of the organization, but they rarely see the regrets of institutional management and operation. "They must work hard on the cultivation of high -quality talents."

Li Wenhai's statement made Professor Yan Aimin feel the same.

As the main participants of the "Source of the Yangtze River", Professor Yan Aimin said that in some large -scale disaster -sexual events rescue, social organizations actively responded to the call of the party committee and government and rushed on the front line, but some embarrassing scenes often appeared.

For example, the funds and supplies of the public fundraising of social organizations often face challenges in efficient and precisely.

Organizational structure, coordination ability, and fund matching ability will all become a key factor restricting the implementation effect of public welfare projects.

What to do is a responsible action? How can institutional innovation and transformation reflect social value? How does public welfare integrate into the development strategy of enterprise?

These can be empowered by commercial education to expand the vision of social organizations and achieve the goal of iterative development.

Professor Yan Aimin said that in the cultivation of social organizations, the use of business thinking to empower social organization capacity building is more effective for institutional development.

More than a month ago, under the guidance of the Shenzhen Municipal Social Organization Administration, the Yangtze River Business School, Shenzhen Social Organization Association, Shenzhen Charity Association, Shenzhen One Fund Public Welfare Foundation, Shenzhen Innovation Enterprise Social Responsibility Promotion Center Education, try to test water in the above fields.

According to the project design of the Yangtze River Business School, the "Source of the Yangtze River" training plan belongs to the non -academic degree project of the Yangtze River Business School. By cultivating outstanding leaders of social organizations, it directly affects management and more directly solves social problems.

Professor Yan Aimin said,

Social organizations take the initiative to connect with enterprises to let entrepreneurs care about social issues; business education allows social organizations to achieve its own goals more efficiently in terms of systems, strategies, and channels.

Business education enables enterprises and social organizations to achieve two -way flow and build a bridge of communication, which is the original intention of business education in social organizations.

Zeng Yalin, co -organizer of the event and director of the Shenzhen Innovation Enterprise Social Responsibility Promotion Center, said that the training plan of the "Source of the Yangtze River" was built by the government, enterprises, business schools, and social organizations. Resources and millions of funds.

Professor Yan Aimin, Professor Yan Aimin, Professor Zhu Rui, including the Dean of the Yangtze River Business School, Wang Shi, chairman of the Shenzhen Municipal Social Organization Association, Ma Weihua, Chairman of the One Fund, and Shi Wengang, senior expert of the private banking department of the Agricultural Bank of China, Cross -border experts will jointly teach "theory+actual combat".

60 -person business education test

In order to ensure the scale of enrollment and the quality of the declaration, the "Source of the Yangtze River" training plan has formulated the principles of thorough application:

The joint organizers are required to report 60 people each to report, and the spread of the news media will be expanded again through the news media, so that the declaration will reach the number of levels while controlling the number of people;

Declars to apply for four forms to answer related questions, such as "why", "What are the innovative practice public welfare projects of the past optimal quality", "find a recommender of social organizations", "find a non -social organization recommender" and so on.

After a strict review process, the education plan has admitted 60 social organization students, including 25 students from comprehensive and hub -type social organizations, 7 industry associations, 19 foundation, 7 social service agencies, and other two. name.

This group of students not only gathered in Shenzhen's local social organizations, but also attracted social organizations from the Guangdong -Hong Kong -Macao Greater Bay Area and national levels, involving the government, financial/economy, social and people's livelihood, scientific and technological innovation, ecological environment, cultural education and other services. The first batch of 60 seed students will grow into the first batch of high -quality leaders in the country through a year -old project system.

Shenzhen Charity Association Volunteer Science Popularization Health Knowledge

As a participant in the appraisal, Fang Tao, executive vice president of the Shenzhen Charity Association, said that the processing form process assessment and curriculum module matching the applicant is an important factor for the success of the application.

"Social organizations must have deep service in a social field, and this service is worthy of user trust and purchase. Because it may involve cross -zone of the government, society, and market Homogeneous service. "

Su Jiandong, executive chairman of the Shenzhen Municipal Social Organization Association, said that the "source of the Yangtze River" training plan focuses on two major issues:

The first is empowerment. Through the cultivation of system -based projects, students who participated in the study are newly enabled from the perspective of "social innovation+industrial innovation";

The second is inheritance. Practical training and project incubation are carried out around the key direction of Shenzhen's social construction. For example, the research of high -quality development evaluation systems for social organizations, exerting industry and charitable organizations to accurately help rural rejuvenation, social innovation and business to good issues, so that projects can be available for projects. Continue and inherit.

One Fund Rescue Partner -Shenzhen Public Welfare Rescue Team

Li Hong, Secretary -General of the One Fund, believes that in order to become bigger and stronger, social organizations must do a good job of organization and construction. The curriculum resources of the Yangtze River Business School will help the high -quality development of social organizations from the perspective of the institution's own development perspective.

In the early years, Tan Weijia, a full -time deputy secretary -general of the Shenzhen Robotics Association, joined the social organization cross -border, became the first batch of students in the "source of the Yangtze River" training plan.

She said that the managers of social organizations need to be led, and they are eager to grow together with people in different industries. This project also allows him to see "the opportunity for integration of business and social services."

Social organizations inclusive cultivation projects have strong demand

In the era of mobile Internet, digitalization has profoundly affected the government, enterprises, and social organizations, and led social development. However, due to regional gaps, digital gaps are prone to occur between regions and developed areas.

For some social organizations that are not developed or underdeveloped, they are more eager to enhance education, and these regions also have more market demand.

In 2014, Dai Bei, then deputy secretary of the Shenzhen Municipal Party Committee, had highly affirmed the value and significance of the public welfare star fire plan.

He compared the public welfare star fire plan as a "Huangpu Military Academy" in Shenzhen's social innovation and social welfare undertakings, and the word "ignites the new hope of public welfare".

Since then, the Shenzhen Municipal Social Organization practitioners have implemented the plan and refined into the "Public Welfare Star Fire Program" project, and the influence once risen to the fourth place in the country's "Charity Public Welfare Cross -Border Talent Cultivation Plan". At that time, students in many places in Beijing, Shanghai, and Fujian often dragged their suitcases on weekends.

At present, the "Public Welfare Star Fire Program" has opened six phases, making the project "breaking" a consensus of many people. The reason is that the scope of public welfare is no longer limited to poverty alleviation, saving first aid, and poverty -stricken student assistance. Industry training should also advance with the times and find educational concepts in the field of public welfare.

Professor Yan Aimin said that the "source of the Yangtze River" training plan is a test of water. It is the expectations of the Yangtze River to do a good job of teaching, giving feedback, accumulating experience, and benefiting more national and local social organizations.

However, he also admits that the Changjiang Business School is limited. To achieve inclusive education in social organizations, the most important thing is the initiative and enthusiasm for the participation of the beneficiary group.

"Social organizations in underdeveloped and remote areas have certain difficulties in funding, talent, and organizational structure. How do they participate?

This requires government departments and social organization practitioners to improve their cognition, use some administrative strategies to activate the enthusiasm of social organizations, and reach consensus on cognition and level. "

Industry development must adhere to "long -termism"

Based on social problems, social organizations need to be solved as multi -dimensional as companies, involving multi -disciplines.

The problem of solving the problem requires the tangible hand of the government, as well as the intangible hands of the market. In the process, it must be emphasized.

Tao Zhigang, deputy dean of the Yangtze River Business School, a professor of strategy and economics.

In 2008, the "Western MBA Universities Joint Plan", which is committed to the training of teachers in the underdeveloped regions of my country, was officially launched.

This project is a public welfare project jointly promoted by the National MBA Education and Independent Committee and the Yangtze River Business School under the initiative of the Yangtze River Business School. So far, it has been held for three consecutive sessions. Participated in the course.

In 2017, the Yangtze River Business School cooperated with the Ji'an Municipal Government to launch the "Leading Hourgeo" entrepreneurial seminar project. Help local economic revitalization.

The "Pilot Jinggang" project has been carried out for five consecutive years, and more than 150 local entrepreneurs have benefited. Among them, two student companies were listed and began to nurture the old revolutionary district.

The Ji'an model explored a new path of "social innovation" for "central policy+local government+local government+local enterprises+Yangtze River Business School+Yangtze River Business School Alumni Ecosystem" to help the development of the old district.According to Professor Yan Aimin, unlike the Ji'an model, the "source of the Yangtze River" project aims at the person in charge of social organizations, and its role in solving social problems is more direct.

In addition, the Ji'an project focuses on "points". The Shenzhen project covers "face" and selects 60 people from more than 400 applicants. They represent social organizations in different categories in different fields, and each social organization is concerned about different social issues.

"We want to create a Shenzhen model for social organization education to be long -termists."

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