Nearly 2.5 million netizens poured into the live room!"Looking for Fresh China" tells you how delicious the litchi on the backbone!

Entering the midsummer, the litchi on the branches in Guangzhou from green to red, and the charming aroma floated from the branches all the way to the bamboo basket, on the truck, and in the warehouse. As the cold chain logistics floated to the tables of consumers across the country.

On the banks of the Liuxi River, Wu Shangwei, Secretary of the Party Group of the Guangzhou Supply and Marketing Cooperative and Director of the Council of the Guangzhou Municipal Supply and Marketing Cooperative, became an anchor, and entered the live broadcast room of "Finding Fresh China Good Agricultural Goods" to help consumers introduce Conghua lychee Planting characteristics and famous varieties. Wu Shangwei tried on the scene to eat Conghua Litchi with a thick and white dumplings, and invited consumers across the country to taste the laid -old lychee that had just been launched. On the same day, nearly 2.5 million consumers watched the farmer live broadcast room.

Director of the Supply and Marketing Cooperative Corporation of the Internet Red Viewers directly call "professional counterpart"

The Liuxi River is the mother river of Guangzhou, and the birthplace of the Liuxi River -Conghua is the area with the largest planting area of ​​Litchi in Guangzhou. Conghua, which is located on the Tropic of Tropics, has a forest coverage of 69.1%, which is the advantageous area of ​​agricultural products with Chinese characteristics and the famous hometown of lychee.

According to the "Conghua County Chronicle", the history of the local lychee planting can be traced back to the eighth year of the Yongzheng of the Qing Dynasty (1730). , Urban, hot springs.

▲ Wu Shangwei is trying to taste Cinnamon lychee in the live broadcast room and promote it to netizens across the country. Zhan Zhao ｜ Photo

June is the "performance time" of Guangzhou lychee, and a large number of late and high -quality litchi varieties have been listed one after another. "The daily smoke of the wind rolls the smoke, and the southern Zhenguo lychee first. In Conghua, Guangzhou, every June and July of Litchi is the peak period of litchi. I hope everyone will be enthusiastically speaking to contribute to the rural rejuvenation and peasants of the farmers." In the live broadcast of the farmer, Wu Shangwei talked to the camera. "Next, let me show you the cinnamon lychee of Conghua. The characteristics of cinnamon lychee are small nuclear, crispy and sweet of meat, sweet and sweet, sweet and sweet in the heart in the heart, in the heart, in the heart, in the heart, in the heart, in the heart, in the heart, the heart is in the heart. Friends quickly place orders and share delicious treasures with us! "After Wu Shangwei tasted Guiwei lychee on the spot, he also popularized to netizens to store litchi storage methods such as" dry processing results "and" making litchi beverages ".

"Thirty -hundred litchi in the sun, and do not resign from Lingnan." In order to let netizens "open and eat", Wu Shangwei also carefully shared the secrets of eating litchi "not getting angry" in the live broadcast room: "It is delicious delicious. The litchi is still afraid of hot air, so soak in salt water. "Not only that, Wu Shangwei also showed netizens on the spot the two novel ways of eating litchi dipping soy sauce and litchi dipping peppers, which attracted praise from netizens.

"The director's introduction to lychee is very professional at first glance. It is indeed the Guangzhou Supply and Marketing Society. It is a professional counterpart to help the farmer's live broadcast!" To challenge 300 lychee a day, when Lingnan people are once. "On the same day, nearly 2.5 million netizens poured into the live broadcast room, and enthusiastic netizens praised guests. Nong Live.

Cross -border selling lilies, which is only for farmers to help farmers

Looking at the hot situation in the live broadcast room, Jiang Weikang, the head of the e -commerce operation of Lingnan Fruit Fresh Selection Store Lingnan Fruit, stood beside him with a sigh of relief. In order to achieve cross -border farmers, his company was urgently prepared for a month, and finally set up a corresponding supply chain before the listing of Litchi this year.

▲ The model's hand holds the freshly removed Conghua Litchi lychee to the audience. Zhan Zhao ｜ Photo

"We are a local e -commerce company in Conghua. It is mainly engaged in sports and personal care massage equipment." Jiang Weikang is also a local in Conghua. He has grown up since he was a child. He is familiar with lychee. "At the end of May this year, the dragon boat swept the province, and we were worried about the yield of litchi this year."

Although the main business is not lychee, because most of the company is Conghua, who has no uncle relatives who planted litchi? Listening to relatives, "this year's litchi is not easy to sell", Jiang Weikang and several founders of the company also began to understand the sales of Conghua Litchi this year. It turns out that the Litchi Xiaonian and the heavy rain in the month are probably only 20 % of the yield of litchi this year. After the output is less, the price is naturally high. Recently, the purchase price of Guiwei lychee is around 15 yuan. It only costs 3-5 yuan in the same period last year. The price is so high that the lychee of the farmers is not easy to sell.

"What is more troublesome is that the listing time of lychee is relatively concentrated. Once the slow -selling is sold, it will be all rotten in the ground, and the sales pressure in a short period of time will be huge." Jiang Weikang said, "When hearing the problems of farmers, some of our partners sit together For a little discussion, I decided to help sell litchi. "

According to Jiang Weikang, they have a good e -commerce foundation and have operating experience on multiple platforms. After deciding to help sell litchi, they quickly attack from the supply and logistics aspects. "Someone goes to talk to the fruit field, someone goes to talk to the cold chain logistics, and someone will prepare the ice packs." Jiang Weikang said that even if they have a complete operating mechanism and some resources such as some warehouses It also took a month to catch the link of Guifu Litchi in the store in Pinduoduo for about 10 days before the launch of Guiwei lychee listing.

▲ "Finding Fresh China Good Agricultural Farmers" helps farmers in the live broadcast room, the anchor is working hard to promote Conghua lychee to the audience. Zhan Zhao ｜ Photo

Since the store originally sold some Conghua agricultural products, and the careful operation of Jiang Weikang and others, before the live broadcast of the live broadcast, the number of spells of the linked Litcheon link from Hua Guiwei has reached 100,000+. "This year's Conghua Guiwei lychee was listed on June 25, and it has not yet reached its peak." Jiang Weikang said that they are most worried about weather issues now. "Due to the heavy rainfall a while ago, there were flood disasters in some places in the province, which would directly affect the timeliness of logistics." Jiang Weikang said that they did not ask for how much profits they could have, but they just wanted to help farmers as much as possible to be as much as possible. Litchi sales. The reporter also saw in the live broadcast room that after receiving a store coupon of 50 yuan, users in Guangdong Province took only 88.8 yuan to take 5 pounds of lychee, and the cost of lychee's acquisition was deducted. Give farmers and consumers. "We gave the price of 118.8 yuan/5 catties in foreign users in Guangdong Province, but we used SF air transportation outside the province, and the logistics cost was much higher than in the province."

"Finding Fresh China" helps Li to travel to you in early July waiting for you to try something new

Time has passed, and the live broadcast of farmers, which was guided by the Guangzhou Supply and Marketing Cooperative Corporation, and the Live Broadcasting of the Agricultural and Rural Bureau hosted by the Conghua District Supply and Marketing Cooperatives and the Agricultural and Rural Bureau of Conghua District, also came to an end. "Guiwei lychee leather is thin and thick, and the sweet osmanthus aroma is also sweet. In many lychee varieties, the" C -bit 'debut "" Ten -year old tree planting and cultivation, applied fertilizer and not medicine, now the hair ... "In the live broadcast room, in the live broadcast room The anchor's sipping sound gradually stopped. The number of stop -to -jump to watch the number of 2.383 million, showing the success of this multi -party co -operating to help farmers live. The reporter learned that this live broadcast was an important part of the Litchi Sales Promotion Conference of the Conghua District Supply and Marketing Cooperative in 2022, and it was also an important stop for the "Finding Fresh China Good Agricultural Goods" project.

It is understood that in order to enhance the added value and premium capacity of agricultural products, promote the healthy development of the industry, promote the stable income of farmers, and help rural revitalization, as a well -known agricultural product upward platform in China, Pinduoduo has launched a "Finding Fresh China Good Agricultural Goods" project, so The festival is axis, looking for fresh seasonal ingredients across the country, and introducing the "good agricultural goods" to the platform users in the methods such as "early adopters" and other methods, summarizes the experience of agricultural product brand construction and protection, and chooses the opportunity to ask more agricultural zones to more agricultural areas Promote. During the event, the platform will adhere to the "zero commission" of agricultural products and "purchase+direct hair" model, formulate the "good agricultural goods" standard for different agricultural products categories, and tilt the resources of agricultural products that meet the standards.

"Our usual lychee is about 70 % sold through e -commerce channels." Conghua Lijian also came to the promotion meeting to watch the live broadcast on the same day. He told reporters that there are currently about 120 acres of orchards in his family. This year's output decreased by more than 50 % last year. "Supply and marketing society acquires our lychee and sells e -commerce channels at the same time." Seeing the appearance of helping farmers and anchors at the scene, his concerns about the sales of litchi this year also relieved. "This year, the peak period of Litchi listing will be about 6th and 7th next month. At that time, we have to rely on the platform to help us sell litchi."

At present, Conghua continues to promote the construction of the agricultural service system, give full play to the advantages of agricultural product circulation networks and channels. By improving measures such as Tiantou Cold Chain services, live broadcast and bringing goods, the sales channels of litchi are broaden, so that Conghua lychee is sold well, let Conghua chemical People are better.

Wu Shangwei said that supply and marketing cooperatives are comprehensive cooperative economic organizations for agriculture and an important force to promote the development of agricultural and rural areas in my country. Although it was a bit late this year, it was not as familiar as it was just right. With the joint efforts of all parties of finance, enterprises, and platforms, Conghua lychee must be exported to five lakes and fragrance. , Running to the world.

(Correspondent Li Kang)

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