"Vegetable Basket" brings out the "vegetable plate" -The development survey of t

In recent years, the prefabricated vegetable industry has shown a rapid development momentum, and various places have increased the prefabricated vegetable industry in various places. A trillion -dollar new blue ocean is opening. The prefabricated dishes are connected to the fields and the market dining tables. From planting to processing to transportation and sales, it can effectively drive the integration and development of the first, secondary industries. As an important country of fruits and vegetables in the country, Shandong Weifang City has deeply cultivated the development of the prefabricated vegetable industry in recent years and effectively transformed the advantages of the origin into industrial advantages.

In recent years, with the acceleration of consumption, the pace of life, the acceleration of life, and the continuous maturity of technical applications and facilities such as quick -frozen lock lock lock, cold chain logistics, and information networks, the prefabricated vegetable industry has stepped into the accelerated development track. Due to the characteristics of convenience, fast, nutrition, etc., prefabricated dishes are favored by consumers, especially young consumers, and are becoming a new choice for a large number of urban and rural residents' family meals.

This year, the Ministry of Agricultural and Rural Affairs issued a document requiring localities to guide agricultural product processing enterprises to develop deep processing of grain and oil processing, food manufacturing, etc., and develop food pre -processing and central kitchen models. The combination of prefabricated dishes as a combination of catering and traditional agricultural upgrades is both "new wind" and "new blue ocean". Right now, all parts of the country are seizing the opportunity period and window period of the prefabricated vegetable industry policy, and food companies are actively seizing the opportunity of the prefabricated vegetable market.

Shandong Weifang City has already entered the prefabricated vegetable industry track. Through innovation and development of the "Zhucheng model", "Weifang model" and "Shouguang model" ("three models"), it is the first to introduce the prefabricated vegetable industry policy in the country to build the first National Internet platforms for prefabrication industry, extend the industrial chain, enhance the value chain, and promote the transformation of the traditional food processing industry to the prefabricated vegetable field.

In April of this year, Weifang released a three -year action plan for the three -year action plan for the prefabricated vegetable industry. According to the action plan, by 2024, the number of prefabricated markets in the prefabricated market of Weifang will reach 3,000, and the standard of the entire industry chain will exceed 300 billion yuan. As one of the four nationwide annual vegetables of 10 million tons of vegetables and one million tons of meat, how can the "vegetable basket" of Weifang be on the "vegetable plate" that can be put on the national dining table? The reporter went to investigate and explore the answer.

Convenient for thousands of households

Recently, smart ordering machines equipped with prefabricated dishes have become popular in major office buildings in Jinan. Near noon, in the lobby of the first floor of Jinan Science and Technology and Finance Building, a long line was arranged in front of an unmanned smart ordering machine, ordering, settlement, heating, and meal. In less than two minutes, customers can eat hot air. Tengdan.

Wang Peng and his wives who live in Jinan Shunyu Community are usually very busy. Now they have prefabricated dishes, and they can eat rich dinner soon after getting home from get off work. When you tear it with your hands, open the outer packaging, and the fresh ingredients are presented in front of you. Pour the oil in the pot, pour the ingredients, and add the sauce bag, stir fry back and forth, and the colorful shredded fish flavor shredded pork, curry potatoes, and pork bean horn noodles are put on the table.

"The emergence of prefabricated dishes is no longer hurting for cooking, and soon you can Zhang Luo can release a table of food." Wang Peng said, "The preparation of the preparation of cooking before work is laborious. Pickled meat, etc. It takes an hour to eat hot rice. We often eat instant noodles or takeaway for dinner. Now there are prefabricated dishes, it is too convenient. " A variety of prefabricated courier produced in the local area, so that his New Year's Eve dinner has a flavor from his hometown.

What is prefabricated dish? "Prefabricated vegetables are based on aquatic products, livestock, poultry, fruits and vegetables and other products and their products. According to the vice chairman Shen Yan, according to the different degrees of processing and storage and transportation conditions, the prefabricated dishes are divided into different forms and categories such as room temperature, refrigerated, freezing and net dishes, semi -finished products, finished products, etc., which can not only meet the needs of family consumption, but also provide catering solutions to solving Program.

Prefabricated dishes quickly captured the hearts of consumers with their simple operation and stable products. With standardized production, warehousing and distribution methods, it can help consumers save a lot of food preparation time and provide people with convenient and healthy choices for people. To a certain extent, it solves the problem of efficiency and health.

Prefabricated dishes not only become the protagonists on more and more home dining tables, but also are gradually occupying the "C position" in public dining rooms such as hotels and restaurants. Wang Bo, director of the R & D Center of Shandong Deleis Food Co., Ltd., told reporters that he found that he had a prefabricated dish in 18 dishes in the city of Weifang. The hot items are hot.

Why is prefabricated dishes so popular? Some analysts point out that the main reason is to directly hit the pain point and meet the needs, which can provide consumers with delicious, cheap, convenient, and safe eating solutions at home.

From the perspective of Zang Fangyun, the executive general manager of Shandong Huifa Food Co., Ltd., with the changes in the consumer market brought about by the phenomenon of "house culture" and "cooking Xiaobai", the impact of the new crown pneumonia's epidemic in the past two years, prefabricated dishes "at the time of fortune and fire "". Especially during the Spring Festival this year, the development of prefabricated dishes has run out of acceleration. Data from the Ministry of Commerce show that in the "2022 National Online Merchants Festival", the sales of prefabricated dishes increased by 45.9 % year -on -year. On the major community retailers and fresh platforms, the sales of prefabricated dishes are also extremely popular.

There is also an important reason for the popularity of prefabricated dishes: more and more large -scale chain catering companies use prefabricated dishes to achieve the purpose of reducing costs and efficiency.

According to estimates, nearly 80 % of the purchase costs, rent and property costs, labor costs, and energy costs of catering companies account for nearly 80 % of the turnover. Therefore, catering companies have continued to improve their willingness to relieve cost pressure and improve efficiency by going to chefs and kitchenization. Although some chain catering companies began to try to build their own central kitchen, because the dishes of catering restaurants are generally more diverse, the construction of a multi -category production line requires a larger early investment, and the demand of the front -end stores must reach a certain level to achieve a profit and loss balance. Therefore Cooperation with prefabricated vegetable companies is the best choice for a large number of catering companies. Shen Yan's analysis believes that the popularization of prefabricated dishes can effectively alleviate the problems of high rent, high labor costs, high cost of ingredients, and low gross profit, and continuously liberating the productivity of the catering industry. It is an important promoter to activate modern food consumption.

According to the calculation of sample catering companies in the China Hotel Industry Association, catering companies using prefabricated dishes can effectively save labor costs and compress the meal speed. The profit margin is expected to increase by 7%, and at the same time, the cost of raw material procurement in the restaurant can be reduced by 10%.

In the opinion of Wang Qihua, deputy secretary of Zhucheng Municipal Party Committee, the reason why prefabricated dishes are getting more and more popular is the impact of the epidemic situation and the impact of the suspension of the food and the home office. Factors such as policy promotion are closely related. But in essence, this is a supply -side reform of agricultural products. It is an important starting point for the upgrading of agricultural industrialization and promoting the high -quality development of the industry.

The industrial chain is getting perfect

The reporter saw at the Delis Group in Zhucheng that a box of curry chicken, fish -flavored shredded pork, shiitake mushrooms, braised pork, braised pork, and braised pork were continuously transported from the production line to all places. "Our production line of 100,000 tons of capacity has been running at full load. The epidemic has heated the needs of prefabricated dishes, and we focus on all strengths to ensure the demand for people's livelihood." Said Song Jingfeng, vice president of the company.

In recent years, Weifang has introduced many measures to support the development of prefabricated vegetable companies. In April of this year, the China Food Industry Association signed a strategic cooperation framework agreement with Weifang City to build the first prefabricated industry in the country to accelerate the full industry chain of Weifang's prefabricated vegetables. Weifang has recently introduced nine policies and measures to support the high -quality development of the prefabricated vegetable industry to strengthen mechanism protection and policy support.

Liu Yun, deputy secretary and mayor of the Weifang Municipal Party Committee, said that Weifang City will take the development of the prefabricated vegetable industry as an important starting point for innovation and improvement of the "three models" and leverage the new growth points of consumption. The market seized one -third of the share and made every effort to build the first city of the prefabricated vegetable industry.

In Shen Yan's opinion, prefabricated dishes are emerging features of the food industry and traditional culinary industry under the support of the cold chain system. The cross -border integration and development has a significant characteristic of "one after another" and the high integration of the one, two, and three industries. It is of great significance to expand domestic demand and activate consumption.

The development of prefabricated dishes has effectively promoted the foodization process of agricultural products and allowed it to find the effective implementation path. The foodization of agricultural products also provides more efficient ways to enter the market for high -quality agricultural products to enter the market.

Weifang, as the nation's well -known "rice bag", "vegetable basket", "meat case", "orchard". Last year, the total food processing production reached 16.767 million tons, and food processing enterprises above designated size achieved operating income of 148.7 billion yuan. From the supply of raw materials to deep processing to inspection and testing, Weifang has the full chain advantage. These advantages have become the bottom of Weifang's dare to make the "one dish" first. How can Weifang transform the advantages of origin into the market advantage of developing prefabricated dishes and make "a plate of dishes" into a "one table banquet"? The development model of Zhucheng is quite representative.

This year, the two companies from Zhucheng Group and Qingqing Baifu successfully received orders from the Beijing Winter Olympics. The two companies supply a total of more than 65 tons to the Beijing Winter Olympics.

Huifa Food, located in Zhucheng, began to develop prefabricated vegetable products in 2013. It is one of the earliest companies in Shandong Province to develop prefabricated dishes. In recent years, the smart central kitchen has been constructed, and the health ingredients supply chain has been created. At present, there are more than a thousand prefabricated dishes such as Gongbao Chicken and Oyster Sannin Niuliu. Zhou Xue, the research and development director of Shandong Christie's Bo Food Co., Ltd., told reporters that they have explored more than 3 years in prefabricated dishes. At present, they are mainly tailor -made pre -production products for large customers such as hotels and enterprises.

As of the end of 2021, there were 556 prefabricated vegetable processing enterprises and 2 listed companies in Zhucheng, forming an industrial system covering eight major cuisines, more than 400 types, and more than 1,200 varieties.

As the prefabricated "windplace" comes, the city can emerge because they have been promoting the integration and development of the first, secondary and tertiary industries in the field of food processing, and the related industries have been in the local clustering chain. As the birthplace of agricultural industrialization, through the development of prefabricated dishes, Zhucheng transferred the "vegetable basket" around the "vegetable plate" to inspire the basic advantages of the local food processing industry, and become the extension of the agricultural product industry chain, enhanced the value chain, and the supply chain. Effective means have become accelerators that promote the integration and development of the first, secondary and tertiary industries and the common prosperity of rural rejuvenation.

In Zhucheng Huifa Smart Restaurant, the robots of the cooking robots moved around, and a potato shredded dish can be produced in 3 minutes. "Here is not only redefining the future central kitchen, but also changing farmland pasture." Deputy General Manager Huifa's general manager explained that Pei Jin pointed to the big data screen and introduced to reporters. Consumption big data, we customize what consumers are willing to eat. Through accurately analyzing these data, the types of planting and breeding on the production end can be pushed up to achieve the scale of agricultural large -scale cultivation and promote the development of modern agriculture. "In order to solve the problem of difficulty selling agricultural products , Zhucheng regards the prefabricated vegetable industry as a bridge link between small farmers to dock in large markets, use triple production to push up one property, and accurately transmit downstream consumption data and information to the upstream. The interest connection mechanism of farmers' "farmers" realizes the intensive, large -scale, and customized breeding of upstream agricultural agriculture. Nowadays, more than 90 % of Zhucheng agricultural products have achieved local transformation, and the value -added income has continued to rise.

Zhucheng Foreign Trade Co., Ltd. slaughtered 56 million white feathers and chickens each year. Now they will directly move the chicken breasts that have just slaughtered the slaughter line directly to the prefabricated food production line. Last year, more than 6,000 tons of chicken chopped chicken steak, with sales of about 100 million yuan. Compared with directly selling chicken frozen products, the output value doubled. Huabao Food Co., Ltd. slaughtered more than 260,000 pigs throughout the year. Since this year, high -quality pork belly has been made into semi -finished pork balls with a gross profit margin of about 40%.

"The security on the tip of the tongue" is related to the foundation of people's livelihood, and also determines the future of the development of the prefabricated vegetable industry. To ensure that prefabricated dishes are "safe vegetables", the city tighten the "safety valve" at the source of the ingredients.

The reporter saw in the Ferse breeding plant that the piglets that were born less than two months were wearing an electronic ear label on the ears of the piglets to record their growth process in the breeding plant; The ID card "is replaced by a hook label with a chip; after entering the cold storage, it is replaced with traceability code label; in the process of product transportation, information such as wireless radio frequency, GPS, GPRS and other technologies such as real -time monitoring paths and temperatures. Through the establishment of a full tracking management system from breeding, slaughtering, processing to cold chain logistics distribution, after the product enters the market, consumers can trace the product's production information through the code to achieve the whole quality of "from the pasture to the dining table". Monitoring to ensure the safety quality of the product.

In order to strictly control the source of the ingredients, Huifa signed a purchase and sales contract with the Shandong Rural Green Herry Vegetable Base, and implemented uniform supply, fertilization, testing, developing order agriculture to ensure that the upstream agriculture is safe and controllable.

Relying on the advantages of agricultural industrialization, all cities guide pre -production and processing enterprises with farmers' cooperatives, family farms, and major breeders to carry out in -depth cooperation. Through the direct supply of the base, the order agriculture is developed to ensure that the prefabricated vegetable ingredients are traced and traceable. At present, Zhucheng's prefabricated vegetable industry has initially formed an industrial chain system with sufficient upstream raw materials, fine mid -range processing, and broad downstream markets.

In addition, in order to promote the high -quality development of the food industry cluster, the cities have established cooperative relationships with 110 scientific research institutions, association platforms and enterprises, and conduct different dimensions on product research and development, quality control, intelligent processing and cold chain distribution. Realize the development of schools, politics, and enterprises.

Weifang City proposed to create the "first city of the Chinese prefabricated vegetable industry", which made Wang Hao, the mayor of Zhucheng City: "The city has the foundation, condition, and capable of cultivating the" explosion "products. Make enough articles in the docking of production and sales to strive to make more contributions in the development of the prefabricated vegetable industry in Weifang. "

Prefabrication better future

The prefabricated vegetable market is broad, but the problems of this in the ascendant industry are also clearly visible.

Affected by the epidemic, the development of the catering industry in the past two years has been difficult, and a large number of catering companies have been converted into online sales. The adversity development of the takeaway market has also promoted the fiery prefabricated dishes. However, under the market demand for fast -food delivery and high profits, some chain catering stores use cooking bags to provide products for consumers. Both the taste and quality are far from consumer expectations. The reporter learned in the interview that the current difficulty of making prefabricated vegetables is locking and recovery, especially vegetable products are very difficult in taste recovery, and takeaway pre -production will reduce consumers' trust in prefabricated dishes to a certain extent. Essence

In addition, the lack of standards will bring a series of problems. Zheng Jun, Secretary -General of the Shandong Group Cestion Industry Association, believes that there are no strict standards and specifications in the prefabricated vegetable industry. All the categories of dipping are classified as prefabricated dishes, which affects the healthy development of the entire industry. Du Xiuli introduced that most companies in the prefabricated vegetable industry still stay in the production and processing model of workshops, and there are problems such as single and low standardization. "For example, additives, microorganisms, heavy metals and other indicators in food have strict regulatory requirements. However, in terms of prefabricated dishes, there are no set of national standard systems."

At present, there are many participants in the prefabricated market, and the level of corporate strength is uneven. Some workshops semi -finished enterprises are large in terms of raw materials procurement, production process, warehousing and logistics, etc., and are largely different from large -scale enterprises. It is difficult to achieve raw material traceability, standardized production and cold chain logistics distribution, and cannot ensure food hygiene and safety.

"It is necessary to accelerate the construction of and improve the quality of prefabricated vegetables and the food safety standard system to enhance the entry threshold for the prefabricated vegetable industry. Strengthen the construction of the prefabricated standard system, guide and encourage enterprises to participate in the formulation of various standards for prefabricated dishes, and Key links such as storage and transportation make unified regulations to guide the healthy, orderly and sustainable development of the prefabricated vegetable industry. "Shen Yan said. The development of the prefabricated vegetable industry also needs to be continuously innovated. "As the young group becomes the main consumer of the catering industry, the innovation of prefabricated dishes should be more frequent, and the quality standards should be higher." Zang Fangyun believes that prefabricated vegetables should retain both traditional craftsmanship in the future, but also fully combine modern equipment and technology , Pursue the taste, taste and nutrition of fresh dishes, and constantly meet consumer needs.

"The essence of prefabricated dishes is the digitalization, standardization and industrialization of the catering industry. This is also one of the bottlenecks that the prefabricated dishes must be broken." Researcher Zhang Chunhui believes that the digitalization of craftsmanship is the key to the traditional quality of the dishes. In traditional Chinese cooking culture, there are too many subjective experiences like salt, less sugar, and heat. The priority is to crack the digital and standardized problems of cooking craftsmanship, so that prefabricated vegetable processing can achieve digitalization, standardization of process, production equipment, and traditional quality.

In Shen Yan's view, the prefabricated vegetable industry in my country is still in the initial stage of development. The industrial layout, product quality, food safety and taste flavor have yet to be improved. The standardization of industrial development, synergy and standard system construction also needs to be improved. He suggested that in the future, we must focus on innovation and practice of prefabricated vegetable processing technology, equipment, food safety, nutritional balance, sensory flavor, talent training and standard system, and to better inherit, develop and innovate the traditional Chinese national diet On the basis of cultural and local specialty foods, we will work together to promote the production methods of prefabricated vegetable industrialization, standardization, scale, intensive and informatization.

Hui Zengyu, chairman of Huifa Food, revealed that many prefabricated vegetable companies in the south will come to Shandong to "learn the scriptures", but they pay more attention to publicity and brand shapes. The market awareness is much beyond Shandong. At the moment when prefabricated dishes are developed, how to ensure the market competitiveness of Shandong prefabricated dishes?

Prefabricated vegetable companies in Weifang and even Shandong should increase market propaganda and make up for the shortcomings of the end market brand construction. "The prefabricated vegetable industry is a highly integrated industry. It is not a simple industrial investment, but involves multiple elements such as custom characteristics, regional culture and business experience." Zhang Chunhui believes that prefabricated dishes originated from traditional food culture, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, like snail powder powder, such as snail powder powder The success of net red products such as sheep scorpion and Buddha jumping walls can find cultural heritage.

"The prefabricated vegetable industry is not a traditional industrialized product, but an emerging format based on cultural genes, historical precipitation, local characteristics and modern civilization. After leaving cultural heritage, products will have no temperature and thickness, and it is difficult to make explosive products. In terms of Weifang, we must deeply cultivate Qilu culture, food culture, and find the root of culture, the source of inheritance, and product genes in order to make the prefabricated vegetable industry grow into a towering tree. "Zhang Chunhui said.

In this regard, Zhao Xin, the secretary -general of the Jinan Old Branch Association, also feels the same. He believes that Weifang should vigorously develop prefabricated dishes with the characteristics of Lucai in the concept of "inheritance and not being old, innovation and not forgetting the original".

"It is necessary to deploy an innovation chain around the industrial chain and lay up the industrial chain of the innovation chain, build a platform for government -enterprise, research, research cooperation, and encourage the in -depth cooperation with conditions and enterprises to make up for the shortcomings of the prefabricated vegetable industry to improve the overall quality Level. "Zhang Naiqing, deputy director of the Shandong Animal Husbandry Bureau, said that Shandong will rely on platforms such as the national livestock and poultry slaughter quality standard innovation centers, the National Vegetable Quality Standard Center, and the Shandong Pre -Running Industry Alliance. In terms of standard establishment, product research and development, flavor improvement, and model upgrade, it has played a leading role, and has launched public brands in the prefabricated vegetable region in Shandong, so that the world is in love with Shandong flavor.

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