Bingdun is discontinued, many franchise channels in Wuhan have inventory and have not increased their prices

Jimu Journalist Liu Dongli

Intern Cui Jingtao

On the evening of July 2nd, Ms. Wang, the citizen of Wuhan, was taking the child to choose the Bingdun Dang doll at Winter Aitor retail store in Wanda Plaza in Lingjiao Lake. "I have snapped up the ice pier at the official flagship store of the Olympic Tmall, but every time there are thousands of ice pier, it will be empty. I heard that the ice pier will be discontinued. I am afraid that I will never buy it again. So I brought the children to choose. "Ms. Wang said.

Winter Oternal retail store on the first floor of Pinmo Mao

Public reports show that the franchise agreement between the Beijing Winter Olympics Organizing Committee and the franchise manufacturer has expired on June 30. This also means that starting from July 1, various franchise products such as Bingdun and Xue Rongrong have stopped production. However, the retail stores have set up a three -month -old product clearance period, and various types of products are sustainable until September this year.

In the past few days, Jimu Journalists visited many Winter Out -based retail stores in Wuhan and found that many customers were the same as Ms. Wang. They heard the news of Bingdun's discontinued production and came to buy it. At present, Winter Oternal retail stores have stated that the inventory of the Bingdun series of goods is relatively sufficient, and the price will not increase for the time being.

"Recently, many customers have come to buy. We have also launched preferential activities. For example, you can send a Bingdun pier badge after spending over 300 yuan." On the first floor of Pin Mao, the salesperson of Dong Out, a retail store in Winter, told Jimu Journalist, the price of the retail store is the same as the official website price. Most commodity inventory is sufficient. "But it is hard to say when it is sold."

On an Olympic official flagship store on an e -commerce platform, a Bingdun, Xue Rong Rong keychain jewelry priced at 58 yuan, a monthly sales of 100,000+; another 22 cm high ice pier doll price 198 Yuan, monthly sales 40,000+. Jimu Journalists noticed that except for a few products such as 16 cm high -ice pier stereo hand -in ornaments, other products were temporarily out of stock, and other products showed that the inventory was sufficient.

The reporter asked whether the goods of customer service had been discontinued and whether they would still be sold in the future. The reply was: "No notice is received at present."

Jimu news reporters combed and found that many third -party institutions had previously borrowed souvenirs such as Bingdun Dun to launch promotional drainage activities, but the deadline for most activities was before June 30. For example, a bank has released a news that new users who apply for credit cards and payment cards will have the opportunity to receive one copy of the Beijing 2022 Winter Olympic Mascot Bingdun Pier 25cm item. On July 3, when the reporter called for consultation, he was told that the event had ended on June 30.

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