Give "Li"!Guangzhou Conghua launched the first domestic Litchi Yuan universe virtual live broadcast

When you arrived in Danli, he used "Li" as the media to win a win -win situation. On the morning of July 3rd, the "Mei 'Li" co -developed and developed by the Guangzhou SASAC and the People's Government of Conghua District -2022 Guangzhou Conghua Litchi Festival and the Urban Cooperation Industry Development Exchange Conference in Guangzhou The hotel was successfully held. The theme of this activity is "Meijin and Cooperation and Development". It is one of the important measures to solidly promote the "12221" marketing system of Litchi "12221" in Guangdong and play a good measure for industries, markets, science and technology, and culture. This event focuses on the high -quality varieties and characteristic industries of lychee and characteristics of the characteristic, further enhance the coordinated linkage of municipal state -owned state -owned assets and state -owned enterprises and Conghua District, stimulates the vitality of summer cultural tourism consumption, promotes the cooperative development of the first, secondary and three industries, and realizes the municipal state -owned state -owned state -owned enterprises and the government and the government. win-win.

Event site.

Chen Zongyun, a member of the Party Group and Deputy Director of the Guangdong Agricultural and Rural Department, Chen Dejun, Secretary of the Party Committee and Director of the State -owned Assets Supervision and Administration Commission of Guangzhou, Zhao Long, deputy secretary of the Conghua District Party Committee and district chief, Lin Yizi, director of the Standing Committee , Municipal Agricultural and Rural Bureau, Municipal Commerce Bureau, Municipal Supply and Marketing Cooperative, Municipal Federation of Trade Unions, Municipal State -owned Assets Supervision and Administration Commission, Municipal Industry and Commerce Federation and other relevant functional departments. The main leaders and signed representatives of 27 municipal -owned enterprises attended the event.

Since Conghua opened "Ecological Conghua Li Li Custom" on May 20 -since the "12221" marketing series of Conghua Litchi "12221" marketing activities in 2022, Conghua launched Conghua E -commerce live marketing labor competition, supply and sales of "Li" Liannong Belt " Lai "Sales Promotion Conference and other series of activities, through online and offline promotion and combination, empower the" Li "upgrade of the United States, and promote the" litchi+"marketing ideas of" cloud push "," going out "and" litchi festivals "in Conghua lychee The model fully drives the sales of Conghua lychee.

Extend the industry chain with "Li"

Launched the first domestic lychee Yuan universe virtual live broadcast

Conghua litchi planting has a long history. It is an important nationwide lychee production area and the hometown of well -known litchi. The planting area of ​​litchi is about 300,000 mu, accounting for about 7.3%of the province, accounting for 53.8%of the city. It is currently the largest area of ​​litchi planting in Guangzhou. According to statistics, there are as many as 116 lychee varieties in Conghua, of which are high -quality varieties such as Jinggang Hong Nuo, Liuxi Hongli, Qiangang Nuomi, Liuxi Guiwei, and Hot Spring Shuangshin locust branches. Litchi was selected into the advantage zone of agricultural products with Chinese characteristics; in 2020, it obtained Conghua Litchi Geographical Symbol trademark. 2021 was selected as the list of "Most Valuable Litchi Regional Public Brands" in Guangdong with a brand value of 6.81 billion yuan. According to the estimates of the agricultural department, the total output of Conghua Litchi this year is about 45,000 tons.

Conghua Liuxi Cinnamon lychee.

In recent years, through the innovation and enrichment of Conghua lychee customization model, Conghua District has played a good lychee industry card, market, technology card, and cultural card. The period is more than 30 days, and the cold chain straight hair can be achieved, and 48 hours can reach the country. Focus on the development of deep processing, the deep processing rate of lychee is 35%, leading the country, and well -known enterprises such as Lian Guangyao Group and United Leihua to develop a series of products such as litchi, juice, powder, sauce, drinks, function extracts, etc., which are deeply consumed. Welcome. At present, Conghua Litchi Provincial Modern Agricultural Industrial Park has been completed, and it is shortlisted for the advantages of agricultural products in Guangdong Province to promote the high -quality development of the litchi industry to a new level.

Conghua lychee processing product.

From Hua lychee pastry.

This year, Conghua District combined with the lychee customization model. For the first time, the virtual world of the Yuan universe was used in the lychee industry. Participate in the process of "litchi planting and production process, and understand more new lychee varieties. At the event, a domestic litchi virtual live broadcast was held. Princess Lier as a virtual ambassador to bring goods to Conghua Litchi live broadcast. This is also the first time that the domestic virtual live broadcast of lychee themes has been applied to virtual live broadcast technology in China. It is reported that Conghua Lai Chi Yuan cosmic virtual figure -Princess Lier, a multi -identity ambassador to the brand spokesperson for agricultural products, the image ambassador of ecological agriculture, tourist agricultural tour guide, and agricultural experts, play a role in Conghua agricultural digital services, communication, marketing and other fields.

Litchi Yuan universe virtual live broadcast site.

"Princess Lier" behind the scenes behind the scene.

In order to continuously increase the promotion of the "Conghua Litchi" brand, there is a Conghua Litchi Industry Brand Exhibition at the event site, deeply displaying the layout of Conghua Litchi industry to participants, promoting high -quality litchi varieties and deep processing products. Regional, further enhance the experience of visitors.

Stimulate the vitality of cultural tourism with "Li"

"Spending time" from Huazhizhi Cultural Tourism Program

The wonderful Cantonese opera watch "Song of Litchi" was arranged at the scene, and a "selling litchi" sipped, leaving the lychee's sweet and delicious image in everyone's hearts. Litchi longan planting craftsman Fu Jiedong, Guangdong Litchi Dragon Eye Guardian Ouyang Jianzhong, Litchi Entrepreneurs He Songwei, Lin Shiying and others appeared ... The event was officially opened. The host focused on the functional advantages and use of "spending time" from the "spending time" from Huazhi's cultural tourism program, as well as the relevant content of the Meili Tourism Jimin activity. Further stimulate the vitality of cultural tourism consumption in the summer vacation, and help the development of the Cultural Tourism Industry. "Time" was officially launched from Huazhi's Cultural Tourism Program.

It is reported that Conghua, as a global tourism demonstration zone in Guangdong Province, has maintained the first place in 67 counties (domains) in Guangdong Province in comprehensive competitiveness of tourism. There are only two soda hot springs in the area in the area. A large number of tourists come every year, and more than 1,000 celebrities in ancient and modern Chinese and foreign celebrities leave their footprints. In 2021, the Liuxi Hot Spring Tourism Resort became the only hot spring tourist destination in China to win the "Top Ten International Hot Spring Tour" international awards.

This year, Conghua District integrated lychee -related tourist line resources, and launched the "Liuxi Guiwei" line, "Jinggang Red Nut" line, "Featured Pin Lit", "Flower Picking Fruit" line, "Red Education" line, etc. Multi -line, connect specialty varieties of lychee, A -level scenic spots, special towns, etc., so that tourists can pick fruits, enjoy attractions, taste farmhouses, and get a variety of tourism experience.

Deepen the urban linkage with "Li"

Joint efforts to create a very competitive industrial cluster

Today, with the "Li", Guangzhou's "State -owned Assets Group" gathered in accordance with the comprehensive strategic cooperation. At the event, the Conghua District Government signed a cooperation agreement with the Municipal State -owned Assets Supervision and Administration Commission and 27 municipal -owned enterprises. The relevant functional departments of the Conghua District and the enterprises in the district and the 7 municipal enterprises signed cooperation agreements to strengthen the efficient connection platform to strengthen the municipalities to strengthen the city The advantages of the State -owned Assets Supervision and Administration Commission, the municipal state -owned enterprise and the Conghua District, establish a long -term mechanism for collaborative linkage, give full play to the leading role of the "industrial chain"+"capital chain" of state -owned assets and state -owned enterprises, jointly build an industrial ecosystem, marking the two levels of urban areas, which marked the two levels of urban areas. Deepen the collaborative linkage opened a new chapter.

The Conghua District Government and the municipal state -owned enterprises signed a cooperation agreement.

Conghua District Government and 27 municipal -owned enterprises signed cooperation agreements.

In the on -site signing session, the Conghua District Government and the Municipal State -owned Assets Supervision and Administration Commission signed a strategic cooperation framework agreement. By establishing a long -term effective strategic cooperation mechanism, the contracting parties will promote the deep integration of urban areas. The new highland of the Greater Bay Area.

At the same time, Conghua District Government and 27 municipal -owned state -owned enterprises have also successfully "held hands" and signed cooperation agreements. In the future, in -depth cooperation will be launched in many fields such as urban renewal, intelligent manufacturing, agricultural food industry, and modern service industries. Signing contracts such as urban renewal, technical transformation, financial services, and talent exchanges.

In recent years, Conghua District has given full play to the strong resource adsorption role of municipal state -owned enterprises in investment promotion work, deeply tap investment clues, strengthen foreign investment promotion, and continuously promote the introduction of high -quality investment projects. In the future, with the guidance and support of the Municipal State -owned Assets Supervision and Administration Commission, Conghua District will continue to deepen the reform of the state -owned enterprise system, give play to local advantageous resources, explore the diversified model of urban cooperation, continue to stimulate the vitality of state -owned enterprises, and create international competitiveness and international influence. Industrial clusters accelerate the formation of growth poles and new engines that promote the development of the economic development.

Promote major project signing with "Li"

The total investment of the intention to sign the contract is 11.95 billion yuan

Finally, the "finale" session of the conference -the signing of major projects in China ’s China Merchants Investment Promotion Project, adding a“ new kinetic energy ”to the high -quality development of Conghua. Strong chain supplementary chain, specialized new, rural rejuvenation, and full use of foreign investment are the biggest features of this contract. The total investment of the new projects and intention of signing projects is about 11.95 billion yuan, and the annual output value is expected to exceed 10 billion yuan and the annual tax is about 568 million yuan.

Signing for major projects in China Merchants Investment Promotion.

On the day of the event, the participating enterprises received a heart -warming gift from the Taxation Bureau of the Conghua District of the State Administration of Taxation, the new combined tax support policy "big gift package". The tax personnel also answered the doubts and counseling of taxation and fees for the enterprise, helping the enterprise use the preferential policies of the right, sufficient, and use of taxes and fees, and added efforts to the development of enterprises. The reporter learned that in order to fully support the major projects of China ’s China Merchants Promotion Project smoothly and put into operation smoothly, the tax bureaus of the Conghua District giving full play to the role of taxation functions, through a series of measures such as tax economic analysis, follow -up project construction, and opening green channels to serve services for services to serve services. The high -quality development of the local economy can control the problems, solve problems, and do practical things.

In the future, Conghua will continue to build platforms, gather resources, and take talents, and provide more quality services, preferential policies, and superior environments for each signing project, so that enterprises will enthusiastically invest, relieve their operations, develop smooth development, and jointly create high -quality high -quality stages of new development stages. Cooperative development models, strive to promote high -quality leap -up development in Conghua's economy and society.

[Reporter] Wang Juntao Chen Zhenxing

【Source】 South China Rural Report

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