Jingzhou, Hubei, introduced the "boosting consumption" measure to help the consumer market "prosper"
Author:Headline Time:2022.07.03
The month that just passed was the enthusiasm of the Jingzhou consumer market than the weather. Driven by boosting consumption and release of consumer vitality policies, the Jingzhou consumer market has returned to the level before the epidemic, and even slightly increased compared to the same period when there was no epidemic in 2019, an increase of 8%.
Over the weekend, the tourism market in Jingzhou once again became lively, which has also led to hotel consumption. At the R & F Wanda Hotel, Jingzhou, tourists who came to handle were waved. Ms. Peng came from Wuhan. This time, she and her girlfriend took their daughters to go to Jingzhou Fangte Oriental God to spend a special weekend.
Ms. Peng: "It is still relatively fast to come to Jingzhou from Wuhan. There are people who eat and stroll around Jingzhou. I am going to play tomorrow and feel the local food and some local customs of Jingzhou."
The popularity rate also made hotel operators see hope. Just before June, the hotel's business was still in a downturn. From January to May, the revenue was only 80%compared with the same period in 2019, and it was 20%behind. At this moment, the major favorable policies came. Jingzhou issued a tourism policy to benefit the people. It was released in a timely manner for medical staff, college entrance examination students, and tour groups.
Yin Lang, general manager of Jingzhou R & F Wanda Jiahua Hotel: "Tourism and tourist teams have increased significantly in the same period year -on -year in 2019. The company's conference team also increased significantly. The total revenue in June and the in -June in 2019 have increased. 5%, the increase is very fast. "
The nearest Wanda Plaza is one of the core business districts of Jingzhou, and now it is also a popular return, reproducing the scene of the car. In the first half of this year, in order to break the downward trend of the consumer market and drive popularity for the mall, the Jingzhou Municipal Party Committee and Municipal Government cooperated with Wanda Plaza to land on many government -enterprise activities. At the same time, the emerging business district is also accumulating forces. In the summer vacation, the passenger flow of students in Jingzhou Wuyue Plaza increased significantly, and many new entertainment formats in the business district attracted many citizens to come to consume. With the heating up in the summer, Jingzhou's night economy will be "heated" again. In Jingzhou City's "Several Measures on Accelerating Consumption Restoration and Promotion", it is clearly stated that it is necessary to promote night economic activity. Jingzhou Wuyue Plaza has now planned to build a vibrant new district.
Wang Yan, staff member of Jingzhou Wuyue Plaza: "The night economy mainly focuses on children's play around the summer file, and draws the distance between citizens and shopping malls through parent -child activities to bring more fireworks to the city."
In the first half of this year, the number of tickets for the Jingzhou Tourist Scenic Spot was half price and free of some scenic spots; the proportion of down payment and loan interest rate, and extended repayment period for automobile consumption loans; new home appliance furniture was given no more than 1,000 yuan upper limit subsidies. Since June 13th, Jingzhou has successfully issued the first round of 2 batches of 2022 "Hui Shi Hubei" consumer coupons, a total of 1.0174 million, with a nuclear sales rate of 84.69%. 138 million yuan. With the introduction of the policy of boosting consumption, in June, Jingzhou's "fireworks" accelerated the return. It is expected that the total retail sales of social consumer goods in Jingzhou in the first half of the year will increase by about 6%year -on -year.
Meng Wei, a member of the Party Group and Deputy Director of the Jingzhou Commerce Bureau: "On the premise of doing a good job of preventing and controlling the epidemic, use various holidays and important promotion timing to vigorously carry out various types of promotional activities, stimulate the enthusiasm of the citizens, promote the city's consumer economy Steady growth."
(Reporter: Editor Yang Yin Chen Xiaowu: Wu Guojun)
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