Jiubao created "the real -rich realm at the door of the house"!Invite you to visit Babaojiu Street in summer

A lively summer theme night market, recently came to the residents of Babao.

The daily items of clothes, shoes, flowers, flowers, books, small department stores and other residents are daily, and small plaids are attracted to the eye. At the same time, residents can also enter shops along the street to participate in baking, flower arrangement, nails, fitness, parent -child experience and other activities.

You no longer need to drive a special trip to reach the prosperous market, you can experience a good daily life at your doorstep. This is Babaojiu Street, which has been built since 2020. It has also been selected as the top ten "15 minutes of the people's life circle" in Shangcheng District.

Jiujie is located at the main entrance of Babao Community. The entire block is 400 meters long and covers an area of ​​about 6,000 square meters. At present, there are more than 100 stores. It integrates special formats such as special dining, leisure and entertainment, beauty fitness and living facilities.

"Original residents gathered a meal and strolled around the street, and they had to rush to Jinsao Street 1 kilometers away, or drove to Xiashanhu Tianjie Street. Now there is no need to run so far. The format has been very rich. "Gao Huifeng, a representative of the People's Congress of Shangcheng District and the secretary of the Party Committee of Babao Community, introduced that the blocks of night economic theme community benchmarks that focus on the living services of Babao Homeland and radiate the Jiubao area.

Different from ordinary neighborhoods, Babaojiu Street is a new type of community business with convenient, integrated, intelligent and interactiveization.

Li Wei, the person in charge of the operation of Babaojiu Street, introduced that before designing this block, they carried out the corresponding investment in the survey of the surrounding residents' food, drinking and fun needs. At present, nearly 50,000 fans have been online and offline in this block.

Li Wei said that taking the lives of residents as the core, in order to enrich the service of the people at the door of the family, not only can there be physical stores offline to visit, but they can also visit the "Jiujie Life" on their mobile phones to achieve a new new community retail for 24 hours of online business. "We introduce digitization into the block. All shops' daily sales, consumer groups and other data are transmitted to the" Jiujie Life Data Decision Center "as soon as possible. You can accurately push services according to the consumption habits of these people. Serve."

Affected by the epidemic, the fireworks of many commercial streets are more or less affected. The rent problem is what everyone pays most attention, but there is no such trouble in Baojiu Street.

"Jiujie Brand Store is available for rent -free, but we will draw part of the profit of merchants and form a community of interests with merchants." Li Wei said that in order to make the neighborhood vitality, they will target precision marketing for some business without such good business. Internet celebrity punching drainage, launching discount packages, etc.

Enhanced "new vitality" online, and the offline "fireworks" returned. On June 3rd, the block was drained on the line for the legendary hotpot barbecue craft beer restaurant line. It launched a preferential package and public reviews through the Douyin Exploring Store.

On the 9th, 19th, and 29th of each month, there is a theme night market event in Baojiu Street. Li Wei introduced, "Because of the holding of the market, there are more people in offline physical stores, which has increased by 20%compared to the same period, and the turnover increases by 10%compared to the same period."

As the "capillaries" of residents' consumption and economic development, under the epidemic, with the convenience of "small and beautiful", the community business district gradually highlights new advantages and has become a vivid annotation of economic toughness and vitality. The "small and beautiful" body that residents can see and touch from the doorstep will have "slightly happiness".

It is reported that in the next, Babaojiu Street will also drive the vitality of the community through social e -commerce activities, such as opening a single male and female blind date drifting bottle, free parent -child training courses, etc., allowing residents to get out of the house and participate in community activities.

Source 丨 Jiubao Street

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