Shopping paradise, not only Hong Kong

Author: Yu Yin

As soon as you enter the mall, you will "chop your hands" and you can't stop it with more than 20 credit cards.

In 2006, the Hong Kong film "Favorite Woman Shopping Mad" directed by Wei Jiahui and starring Cecilia Cheung told such a story that seemed to have some neurotic but not disagreement.

"What should I go out to wear? Picking clothes is so troublesome or buy new ones!"/"Favorite Woman Shopping Madness"

It is said that it has the exaggerated statement of "shopping mad" into a real figure. It is said that it is not violated because the story happened in Hong Kong.

Ten years ago, people like the heroine carried seven or eight shopping bags printed with LOGOs shuttled around in Taikoo Plaza in Hong Kong, Times Square, Harbor City and other shopping malls.

Every Christmas, New Year's Day, Spring Festival and other continuous shopping carnival coming, Shenzhen's ports are full of mainland passengers who are waiting for the clearance to clean the goods.

Because of this, Hong Kong has always been called "shopping paradise" by Chinese and foreign tourists.

However, with the improvement of the mainland shopping system today, the concept of Hong Kong's "shopping paradise" has gradually dissolved.

Originally, cheap clothing, personal care products, medicines, and even rice, milk powder, and cat food that appeared frequently in tourists in Hong Kong, and now they are everywhere in shopping malls in first -tier cities;

The phenomenon of "throwing a lot of money to buy a brand, a luxury store line" is no longer rare in mainland shopping malls.

It seems that under the influence of the Hong Kong shopping mall culture, the Guangdong -Hong Kong -Macao Greater Bay Area has gradually established a high -quality living circle of "livable, livable, and well -traveling." The shopping format of the front -line and new front lines such as the mainland and the new front line is also actively transforming and upgrading.

Hongkong,

Why become a "shopping paradise"?

Hong Kong is one of the most prosperous international metropolises in my country. It is the third largest financial center in the world, second only to New York and London, and enjoys a high reputation in the world.

When it comes to Hong Kong, it is the moving melody of Hong Kong music, the flowers of Hong Kong films, or the city's light? / Visual China

Behind this "glamorous and charming eye" temperament, it is inseparable from more than 3,000 shopping malls and countless underground or ground shopping streets.

After Hong Kong was open to the Mainland in July 2003, mainland tourists went to Hong Kong to go to Hong Kong, and the number continued to rise. In 2013, it has exceeded 40.745 million person -times, and shopping has become an indispensable trip to Hong Kong.

It can be said that Hong Kong's shopping mall culture is one of the symbols of its international metropolis, and the shopping format derived from this is brought back to the mainland to "open branches and leaves" with countless Hong Kong locals and mainland tourists.

There is a paragraph that "no one can leave from Hong Kong empty -handed" is true.

In those years, once someone travels to Hong Kong at home, he will bring back a few large leather box products: Australian health products for the elderly, Belgian chocolate to children, milk powder and diapers for babies, shaving knives for dads, to mothers Korean cosmetics ...

Hong Kong has gathered Chinese and Western boutiques, and people can almost buy products from all countries and any brand there. This was particularly attractive in the era of "cross -border e -commerce" and "purchasing".

In order to meet the needs of tourists in many ways, local retailers in Hong Kong will in -depth research on the needs of tourists.

Taking 2006 as an example, according to statistics from China UnionPay, the main proportion of the main commodity of tourists in the Mainland to visit Hong Kong is 10%or more, ready -made clothing (44%), cosmetics and skin care products (34%), snacks and candy ( 27%), shoes (18%), medicine (13%) and personal supplies (11%).

These categories have become key tourism products developed in Hong Kong. In addition, handbags, jewelry, souvenirs and handicrafts, watches, cameras and other photography equipment and perfumes are also the focus of sales.

Inheriting the Guangdong folklore, Hong Kong people also highly respect the gold wares. Therefore, Hong Kong's golden shops are located in the streets, and the brands are complicated, but most of them are already familiar with us, such as Chow Tai Fook, Zhou Shengsheng, Xie Ruilin, Liufu Jewelry, and so on.

Many shopping streets in Hong Kong are divided into commodity categories, which is convenient for people to buy.

Such as "Boilet Street". "Bo shoes" in Cantonese means sneakers and sneakers, so "Bo Shoe Street" is a shopping street that brings about 150 sports shoes and sportswear shops, which is simply a paradise for moisture shoe control;

"Taiyuan Street" is a long -established toy street in Hong Kong, a paradise for toy enthusiasts. In addition to toys, it also sells daily utensils, gold wares, jade and clothing, etc. Many adults can find childhood memories here.

In the shopping circle in Hong Kong, whether you are a rich or civilians, you can find a value for money.

From large shopping malls to markets and roadside stalls, from well -known world -famous brands to small and low -cost small products. /Figure insect creativity

What attracts mainland tourists is the cost -effectiveness of "buying and buying" in Hong Kong.

"It is like a 20 % discount to use the renminbi into Hong Kong dollars alone." Netizens said.

At the same time, because Hong Kong's free trade port status, most of the products sold in Hong Kong are not taxed, so shopping in Hong Kong, the price of goods is generally low.

Hong Kong's retail shops also launch multiple quarterly -reducing promotional activities to provide customers with additional discounts.

In addition, in the era of shopping in "City," Hong Kong's shopping malls will give people an extraordinary shopping experience.

When the air conditioners around the world are called "AirCondition", Hong Kong's air conditioners are called "air -conditioning". This is because in the seasons of the year, the air conditioners in Hong Kong shopping malls have been fixed at 18-22 degrees Celsius for a long time. It is said that some experts pointed out that at this temperature, people's desire to buy will be maximized.

How cold the air -conditioning in the mall is, how enthusiastic the service staff is. Most of the waiters in Hong Kong have been trained in professional high -quality customer service and friendly attitude.

Shopping experience is the result of the comprehensive effect of various factors. /Visual China

Let travelers gain a good shopping experience, Hong Kong naturally lives up to the name of "shopping paradise".

From department store to shopping mall

Now there are large shopping malls in almost every city and county in my country, few, as few as dozens of dozens. But in fact, shopping malls in mainland China appear late.

The first department store in China, "Autumn Forest," was born in Harbin in 1900. It is a Chinese branch of Qiulin, Russia. The four major department stores, the four major department stores, who have appeared since then, are the Chinese stores born in the local area.

In the 90 years from 1900 to 1990, there was no fundamental change in the department stores in the Mainland, and the development of the department store industry was very slow. Until 1990, driven by the rapid development of the Chinese market economy, the consumer market in the Mainland gradually prospered that the historic transformation of Chinese department stores slowly opened.

In the early 1990s when the material level was underdeveloped, the department store in the city center was a desirable place. At that time, the state -owned department stores were most important to see the practicality of the goods, and strived for the category to enrich the needs of everyone.

In the late 1990s, Guangzhou Tianhe, Shanghai Hang Lunghe Hong Konghui, China International Trade and other shopping malls took the lead in leading the construction of shopping malls, introduced foreign shopping malls with new business philosophy and rich brands. , Make people open.

Department Stores are gradually replaced by shopping malls, which is an inevitable result of commercial development. /Visual China

There is also a big difference between shopping and shopping malls.

Compared with the single -selling goods of department stores, the shopping mall is a multi -functional large -scale commercial enterprise that reflects the "one -stop consumption" of "one -stop consumption".

Shopping centers are generally a group of unified planned building clusters, integrating all kinds of business functions such as tourism, shopping, leisure, entertainment, catering. It is even necessary to consider the problems such as the rest and parking of the guests, and to form the gravity of the gathered customer through the shaping of the environment, and combine architectural aesthetics with commercial functions.

Such a shopping mall is not just a store, but can represent the existence of a city's commercial temperament, economic development, and even cultural image.

Therefore, the shopping mall can be said to be the soul of "shopping paradise".

In the Hong Kong film "Favorite Woman Shopping Madness" mentioned at the beginning, Cecilia Cheung can go upstairs to dinner after shopping. After eating, you can go upstairs to Liu Qingyun's psychological counseling office, not even the mall door.

The film also specially gave a close -up of the Gate of the Hong Kong World Trade Center. The camera shook down, Shao Meiqi produced in the middle of the door. Cecilia Cheung and Liu Qingyun "took the material on the spot" and purchased an umbrella in the supermarket in the mall to set up a temporary delivery room for her, and then bought food, diapers and other items to help her. This is the "multifunctional" performance of the mall to the extreme.

From 2000 to 2010, a large number of new shopping malls in the Mainland were launched, and people gradually formed the habit of "watching movies on the top floor, eating next layer, continuing to go downstairs to go shopping, and go to a supermarket underground."

The current shopping malls can almost meet all the needs of people. /Visual China

For example, in 2005, it opened in Zhengjia Plaza, located in Tianhe District, Guangzhou, and was rated as the "Top Ten Shopping Center in the World" by Forbes Magazine.

The podium shopping malls covering an area of ​​57,000 square meters and a total construction area of ​​420,000 square meters cover many functions such as business, tourism, culture, education, entertainment, social business, business.

The Vientiane City, which is distributed in more than 20 cities in the Mainland, is also typical of the shopping mall industry.

The comprehensive business model born in Paris HOPSCA —— The hotel, office building (Office), ecological park (Park), Shopping, Convention (Convention), and urban super apartment (Apartment) (Apartment) Modern and comprehensive cities multi -dimensional space is the main application model of Vientiane City.

There are also Wanda Plaza, which was born in 2001 and where it was built, and often became a local landmark building.

It can be said that where there is a shopping mall, there is the potential to become a "shopping paradise".

This is the case of Paris, the Square of Paris, the center of Lockefeller, New York, the Six Mu New Town in Tokyo, and the Hong Kong Harbor City.

shopping haven,

King of cost performance

Chinese and foreign travelers are usually called "shopping" or "shopping" in Hong Kong, but are called "sweeping".

Buy and buy happily, don't buy and buy "painful". /Visual China

This is because Hong Kong, as a world -renowned duty -free port, except for cigarettes, alcohol products and other products, it needs to levy high import taxes, and most of the other products are exempt from tax exemption or only low import taxes. The same category and products of the same brand will be much cheaper in Hong Kong.

How fragrant duty -free products are?

A 5,000 yuan bag in the same brand, Hong Kong is generally 10%-20%cheaper than the mainland counters, maybe it can be won by 4,000 yuan; and a lipstick with a price of nearly 300 yuan, in Hong Kong, only needs less than 200 yuan in Hong Kong. It can be bought; after Apple implements the four -place joint insurance, it is obviously more cost -effective to buy iPhone in Hong Kong ...

Speaking of tax -free, Hainan Island is going to laugh.

Hainan, as my country's largest special economic zone and the only tropical island province, is in an important position in regional development layout. In order to promote the economic and social development of Hainan, the state has formulated an important strategic deployment of the construction of Hainan International Tourism Island, and has successively introduced a series of policy measures.

In March 2011, the Ministry of Finance of China issued the "Announcement on the Pilot Pilot Pilot Pilot Pilot Policy for Passengers of Hainan Islands". In April, Hainan Province's pilot enforcement became the fourth area to implement the policy after Japan's Okinawa Island, Jeju Island and Matsu, and Kinmen.

I did not visit Sanya Airport to Sanya. /Visual China

More importantly, starting from July 1, 2020, Hainan's ex -tax -free shopping quota increased from 30,000 yuan per person to 100,000 yuan per year, and the number of unlimited times.

At the same time, the varieties of duty -free goods from outlying island increased from 38 to 45, and electronic consumer products such as mobile phones were included in it, and the tax exemption limit regulations of 8,000 yuan for single -piece goods were also canceled.

This means that the price of goods in Hainan duty -free shops can be comparable to Hong Kong and even more favorable.

The original price of 1,540 yuan SK-II Fairy Water, Hainan sells 874 yuan; the original Estee Lauder small brown bottle, which is 1,500 yuan, sells 645 yuan in Hainan; the original price is 12699 yuan iPhone11 Pro Max, Hainan sells 10210 yuan, which can save 2489 yuan ...

For consumers, this is the biggest attraction.

According to the statistics of Haikou Customs, the Hainan Outdency Duty Free New Deal was implemented on July 1, 2020 as of August 31. The customs supervised a total of 5.58 billion yuan of outlying tax -free shopping amount, an increase of 221.9%year -on -year.

The Global Duty Free White Paper, which was jointly released by the KPMG and the Asia -Pacific Tourism Retail Association, stated that Hainan's outlying island duty -free industry has become a global lighthouse. According to this momentum, Hainan is expected to become the world's largest duty -free market.

The implementation of tax -free policy has attracted many people to travel to Hainan. /Visual China

For consumers, the biggest benefit of tax exemption is to increase the cost -effectiveness of goods, and cost -effective shopping can not only exempt the tax exemption.

Compared to the "duty -free island" in Hainan, big discount stores such as Outlets appear in more cities in my country.

Outlet was born in the United States as early as the "factory direct selling store", which specializes in the factory tail goods. Later, gradually gathered to form a large shopping center similar to the Shopping Mall.

Since the first time in Beijing in 2002, the Outlets Shopping Center has gone through 10 years of rapid development. More than 200 Outlets have opened all over the country. More than 400 discount stores named after the "Outlets".

If you also have to talk about the cost -effectiveness of e -commerce, the title of "shopping paradise" cannot be "self -adorable".

There are countless ways to enjoy the happiness of shopping now. / Visual China

"Shopping paradise is not only Hong Kong." It is the result of economic development and policy support for more than 30 years in mainland China. It is also the best symbol of the improvement of people's living standards.

Of course, there is also the shadow of Hong Kong behind this -the direct investment and subtle influence of this domestic business leader.

Reference materials:

[1] After Hong Kong, where is the shopping paradise? | South Window

[2] Mainland tourists have changed new changes in shopping in Hong Kong | Economic Daily

[3] Is Hong Kong "Shopping Paradise"? | Hong Kong Business Daily

[4] How should the experience from department stores to theme block -shopping mall? | ETU Business Experience Consultation

[4] Why is the summer in Hong Kong so cold | Highway store

[5] When traveling to Hong Kong, everyone will not miss shopping. How does it become a "shopping paradise" | romance men and women

[6] What is more cost -effective to buy in Hong Kong? | Freedom Raiders

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