Zhu Tingting: There is a dream of entrepreneurial in his heart, "Yunlin" drives common prosperity

After studying in high school, he became a boss by crowdsourcing, and made more than 70,000 yuan in high school in three years; the care specialty for reading started food shops; the industry was in the city, and finally he chose to take root in the countryside and help the countryside to revitalize. She is 28 -year -old Zhu Tingting. In June 2020, she was awarded the sixth "Yangtze Student Student" entrepreneurial figure in Hubei Province, and the "double innovation" character in Hubei Province.

On June 30 this year, she shared her experience and dreams at the theme report of "Rural Revitalization and Young" held at the Hubei Provincial Department of Education.

Living in my heart in my heart: Create your own interesting classroom

Struggle in Shuhai, yearning for Shanghai. Perhaps it was Wenzhou's business gene, and Zhu Tingting's high school era became a trial of Shanghai.

The school is banned with snacks, and the supermarket in the school is expensive. Zhu Tingting has been inspired by the status quo since then.

She invited her classmates: Everyone gave her 200 yuan, and she was responsible for bringing you the cheapest snacks to everyone every day. On the spot, 3 people responded. Zhu Tingting has since become a "snack camel": wholesale from the market and sells it to classmates after price increase. The respondent continued to grow, and Zhu Tingting was not tired. After graduating from high school, she scored more than 70,000 yuan. The dream of entrepreneurial dreams has risen.

In 2014, Zhu Tingting was listening to the nursing of the medical school of Xiangyang Vocational and Technical College. While learning and starting entrepreneurial training.

——In a semester, under the guidance of the "Double Innovation" teacher, she participated in the school entrepreneurial plan contest and won the first prize;

——Er set up the "Baby -Cultivation Tree" project team to win the Silver Wing Award in the 2016 "China Innovation Wing" Innovation and Entrepreneurship Competition;

——In 2017, she won the bronze award in the third China "Internet+" college student innovation and entrepreneurship competition.

"Suitable education is the best education." This concept advocated by educators, Zhu Tingting gave it a footnote: in high school, it was sprouting, and in Xiangyang Vocational and Technical College, he sublimated himself.

Failure to hit the dream of entrepreneurial: Creating a new format for food and beverage

Most of the graduation roads are at work. Zhu Tingting's road is entrepreneurial to do human resources transportation and start education training courses. The beginning of the road is just in line with the pace of the economic development of the times. She earned the first 1 million yuan in her life.

She remembered such a picture in her mind: at the time, when she was transporting human resources, many small restaurants gave the wages of 170 yuan/person/day, which was equivalent to the wages of some five -star hotels.

There are no high profits in catering shops. How can I pay a five -star hotel -level salary? Then, you should enter this industry.

Zhu Tingting's burger fried chicken shop opened.

As a result, it is not only a flash of flowers, but also a feather. Lost hundreds of thousands of yuan.

Closing stores, losses, unemployment, pain, and despair, she had to experience this failure when she first out of the society.

Many of Zhu Tingting's peers are also uncomfortable: one person eats hot pot and other foods, sitting alone in the sea of ​​people, a waste of ordering.

Hearing a friend's complaint, Zhu Tingting's despair became shiny: there are 300 million single nationwide, how big this is a market! Just open a solo hotpot restaurant to meet their needs!

Examine! Zhu Tingting inspected the city of food at home and abroad. As a result, I saw a lone restaurant in a country, and the business was hot.

Confidence is firm, open shop decoration!

The decoration company has not installed such a restaurant, the quotation is high, and the plan is not satisfactory.

Zhu Tingting hugged his sleeve and invited a designer. Two workers installed the store and opened it in Hangzhou in the paradise of the world.

Opening a store is particular. Zhu Tingting was aimed at Douyin, who was all over the country at the time, and frying short videos.

2019 is Zhu Tingting's lucky year: the work is on fire, and the hot pot restaurant alone has also entered the gold. On the first day of the opening, the turnover of 55 square meters of 55 square meals exceeded 10,000, which received widespread attention and recognition from the young people. Douyin fans increased by 24,000 in half a month.

At that time, Zhu Tingting developed three franchise stores and became a veritable online red shop.

However, the Internet Red Store also seems to have created a new economic law: a large number of shutdown in 3 months, almost no voice in 6 months.

Zhu Tingting adopted a method to adhere to the brand IP account and the hatching of the voyage account of the trembling; in addition, the cultural and creative design is constantly developing, attracting attention with the crescent and the moon, and winning the passenger flow. income.

In November 2020, Zhu Tingting participated in the 6th China International "Internet+" College Student Innovation and Entrepreneurship Competition with "YouTH Food Club" and won the gold award. This event is the highest competition for the country's innovation and entrepreneurship for college students.

For 3 years, Zhu Tingting's solitary hot pot has developed into 3 brands, developing 258 franchise stores, covering 52 cities across the country, with a revenue of nearly 30 million yuan, directly driving more than 300 entrepreneurship and nearly 4,000 employment.

Zhu Tingting counterattacked from a higher vocational graduate to become a wealthy man; and a single food, as a new format of Chinese catering, has been recognized by people in the industry and society.

Village revitalization and entrepreneurial dream: "Cloud chain" drives common prosperity

There are things in the countryside, and there are some things in the city; some things in the city must be resolved in the countryside.

The teacher of the Xiangyang Vocational and Technical College invited Zhu Tingting: rooted in the countryside to help rural revitalization.

Zhu Tingting arrived happily. Since entering rural management, you must find the pain points of rural operations. She found that many county chiefs and mayors went to help farmers bring goods, so the most important thing for farmers was the sales and sales of agricultural products. It is better to grant people to fish, and Zhu Tingting also shows his own edge:

Use "short video+food training" to create new agricultural tools, change farmers' business methods, and use rural cuisine as a carrier to create a "one village, one product" net red village; implement the public welfare design officer plan, create a new brand packaging, increase the value of agricultural product brand; increase Raising net red village officials, incubating rural characteristics IP, allowing traffic to return to the farmers themselves.

At this time, Zhu Tingting turned from "ideas" to "system operations".

——Axin a group of Internet celebrities, with a total of more than 10 million fans. Everyone brings the goods together, and the sales of each live broadcast of goods exceed one million, and more than 50 agricultural products have benefited;

—— Provide supply chain services to multiple well -known catering brands and nearly 1,000 stores, so that a group of agricultural products directly enter the consumption end;

——The trainers have trained thousands of farmers, village officials, and college students to develop short video accounts, 23 incubation accounts, and each peasant net red increased by more than 30,000 yuan. It reached more than 20 million yuan.

Take a small step in the countryside and explore a big step. Zhu Tingting found the feeling: To change the traditional agricultural product supply chain model, it must turn it into the model of "central kitchen research and development = planting+production and processing".

In Hong'an, she and the team guide farmers to plant workers, sign a supply agreement with local family workshops, and guide farmers to cook firewood frying powder at an ancient method. They are purchased at a price of 30 yuan per catty. It

In Daliangshan, they guided farmers to plant Jinyang peppercorns, and the output acres increased by nearly 40%, and the product high quality rate remained at a very high level;

In Longkong Town, Shixi Town, Yuping Township and other towns in Laowei County, Sichuan, they guided farmers to develop the rabbit industry, and two new outstanding migrant workers' entrepreneurial bases were created, driving more than 300 rabbits in the county, an increase of 50,000 yuan per capita.

These products, all of them directly enter the well -known dining stores for sale, have built the supply system directly from the field to the citizen dining table.

All this is Zhu Tingting's cloud chain project. Taking food as a carrier, two ends of the supply and demand with food and food, focus on the research and development of central kitchen, specifically for accurate matching of farmers, guide farmers to cultivate, develop food processing, and open online and offline channels to open and open to open and open. New model of Nong Special Supply Chain. Farmers, protecting enterprises, promoting industries, stabilizing employment, driving the common prosperity of urban and rural areas, and doing their best to achieve the great rejuvenation of the Chinese nation!

Success is always on the road. Zhu Tingting is still looking for the most beautiful rural cloud road. Young people have our generation and the countryside must revitalize!

(Hubei Optoelectronics Media Lin Ying Chen Chunlin)

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