Zhaoqing, give you a different wonderful!

Borrow West Lake water,

More move to Yangshuo Qige Mountain.

Borrow Ye Jianying's inscription at the entrance of Bixia Cave,

Only a few numbers,

It can be seen that the essence of Qixingyan,

Blending the spirit of West Lake water, the beauty of Yangshuo Mountain,

It can be described as unique beautiful landscape.

△ Zhaoqing Qixingyan Li Xiancai was taken by Li Xian

The Qixingyan Scenic Area, known as the "Lingnan First Wonder", is not only the leader of Zhaoqing's tourism industry, but also an important part of the National 5A -level tourist attraction -Xinghu Tourism Scenic Area. Last week, CCTV's major integration media reported that "Live Bay Area · Zhaoqing Articles" came here and reviewed it together!

Xinghu has always been the main position of the development of cultural tourism.

Currently, Zhaoqing targets the Greater Bay Area

Cultural tourism recreation and leisure tourist resort,

Consolidate the results of the creation of 5A -level tourist attractions in Xinghu National 5A,

Orderly promote the improvement of tourism formats around Xinghu Lake,

Create a batch of experience,

New format of immersive, interactive tourism.

New scene drainage

Popularity of Five Lakes

Flowing light is not night,

The lanterns are brilliant.

Every night, it will be temporarily scored,

Zhaoqing Star Lake Cruise Wharf has become lively,

A painting that was parked on the shore was brightened and gorgeous lights,

The night view of the city complement each other,

Become a beautiful landscape.

Xinghu Night Tour not only supplements the original cultural tourism project,

It is also a new exploring of the "Night Economy" of the Star Lake.

△ Xinghu Night Liang Liang Photo

In recent years,

Xinghu continues to carry out night scene lighting project,

Created the "Fire Tree Silver Flower" night net red punching point,

Cooperate with the newly added Iwa Mountain and islands,

Makes the scenery of the night Xinghu like dream.

Feel on the central embankment of the new lighting and upgrade

"Colorful Star Lake 纷 Colorful Zhaoqing"

Fantasy theme lighting such as "Fire Tree Silver Flower",

Gradually become a new choice for citizens tourists after dinner.

△ Under the illumination of bright lights, the ancient pavilions, trees, and moon stars are cleverly integrated with the natural scenery. Li Xiancai Photo

also,

Zhaoqing also relies on the landmark of the scenic spot of Qixingyan Wu Longting

As a real -life performance venue,

Planning the theme with "Water, Moon, Night Star Lake",

Performing the real scene of the ancient scenery of the moon and the ancient style of the Han Dynasty, the ancient style of the Han and Tang dynasties,

Landscape Star Lake and Tea Ceremony in the light and shadow as the highlight,

Create casual sightseeing, literary performances,

The new business night economy integrating the tea ceremony light drinking.

△ "Water Moon Night Star Lake" Performance Liang Liang Photo

at the same time,

The Xinghu Scenic Area is constantly upgrading the cruise route of the Xinghu periphery,

Currently, Bohai Lake Wharf, Torii Wharf, Dongmen Wharf,

Several major docks in North Gate Wharf

As a starting point, the special around the lake tour,

Organize the five major lakes of Xinghu,

Further promote the formation of new economic growth points on the water industry around Xinghu.

△ This year's "May 1st" holiday, Xinghu cruise and "water buses" received more than 10,000 tourists. Tuyuan Xinghu Meimei

"Holding a group for heating" in various industries

Realize the popularity of the market

On the one side, it is accompanied by Xinghu Shui and Qixingyan,

On the one hand, there are tea rooms, cafes, and bars.

As an important node for Huanxinghu Cultural Tourism,

Qianyan Leisure Peninsula has already

Become a new landmark of Zhaoqing's "night economy".

In recent years, through large -scale comprehensive rectification and upgrading, the front peninsula has gradually become a cultural tourism complex with a variety of formats such as theme catering, cultural and creative, book bar, and sales of tourism characteristic products.

△ Li Xiancai on the front peninsula of the rock

Since last year,

The community adds a new three -dimensional parking lot,

Standard the parking on the people, introduce the sightseeing battery car,

And open multiple internal lanes and complete the drawing line,

Drive the second and third row of commercial development inside the front of the rock,

Let the internal alley in front of the rock "live".

Today, citizen tourists are walking in it,

The tourist vehicle shuttles, the traffic gradually increases,

It has been boosted along the street.

△ Cao Xiao, a reporter from Xijiang Daily

Xinghu Xiaodu private dishes opened in 2018

The beneficiary,

It is based on the culture of the Song Dynasty,

Combined with local seasonal ingredients to launch a customized menu,

It is favored by citizens and tourists.

Lin Meiqiong, the relevant person in charge of the restaurant: Although the impact of the epidemic, the passenger flow is still steadily increased. This year's turnover has increased slightly year -on -year. Every day, 120 dining places are basically full. Over the market prospects, the restaurant has invested in creating a new lake and private room.

△ Xinghu Xiaodu Tu Source Colorful Zhaoqing

Talking about the secrets of the red flushing,

Lin Meiqiong mentioned two points:

High -quality services and "holding group heating" marketing.

Consumers pursue "good taste",

Now pursue "good environment"

The level of "good service" and "good enjoyment",

This also forced the upgrade of the catering in front of Yan.

Under the impact of the epidemic, the industry is alone and competing for each other. Nowadays, the catering, homestays and other industries of the Aqian Peninsula have formed alliances to jointly plan marketing activities, jointly launch preferential packages, and "hold a group heating" to achieve a win -win situation.

Lin Meiqiong, the person in charge of the restaurant:

Tourists who stay in the surrounding homestays will be discounted in the store for consumption. The industry linkage has made a good reputation, and also retains a group of mature customers in the Pearl River Delta.

△ In the first phase of the food street in Shipai, oil paper umbrellas and red lanterns have created a strong nostalgic atmosphere. Hunan, Hubei, Cantonese cuisine and other restaurants have blended with a variety of flavors, attracting many young people to come to find food. Photo by Liao Wenyi

Except for the front peninsula,

Shipili, Duanzhou District, launched in August last year

Homestay Cultural and Innovation District Project

Adopt the method of repairing the old and the overall activation,

Relying on Fairy Lake to inject new formats.

Lirui Hotel, built by Xinghu, opened in January.

Because of its modern style of art,

Humanized services are loved by consumers.

△ Three days during the Dragon Boat Festival this year, the occupancy rate of more than two days before the vacation of more than 100 rooms at the Lilui Hotel in Zhaoqing reached 100%. Tuyuan Xinghu Meimei

Play the "Cultural Brand"

Shape big IP

Culture is the soul of tourism,

Tourism is the carrier of culture.

Entering the 3.0 era of cultural tourism,

Zhaoqing proposed to insist on Wen Plastics Travel and Traveling in Changwen,

Vigorously promote the "secondary innovation" of the tourism industry.

Since ancient times,

Xinghu has always been a traditional cultural bond in Zhaoqing.

Qixingyan cliff stone carvings are the most preserved cliff stone carvings in Lingnan. They are one of the rare huge cliff stone carvings in China. They are included in the national key cultural relics protection units; There is no phenomenon of standing rods in the summer solstice, which is closely related to astronomy, geography, and humanities.

△ Qixingyan cliff stone carvings Liang Liang was photographed

In recent years,

Zhaoqing's in -depth excavation of cultural resources of Xinghu Scenic Area,

Tell the story of Xinghu, organize research tourism activities,

Promote the construction of research tour lines,

Establish a cooperative relationship with relevant educational institutions and research groups,

Promote the in -depth development of the research tour,

"Top Ten Research Tourism Destinations in Guangdong Province" successively rated

"Education Base for Education, Education, Education, Elementary and Middle School Students in Guangdong Province"

"Top Ten Science Popular Education Base in Guangdong Province", etc.

Has been widely praised by society.

△ Bird Xintian Tuyuan Zhaoqing Xijiang.com

In the Xinghu Scenic Area,

Millennium veins have been circulated so far;

Ringhuan Lake,

"Cultural" tourism products are also fragrant.

The name of Xinghu and Song Culture Homestay actually incorporates "Song Culture" into the decoration and service. The occupancy rate of more than 90 % on the holidays, and more than 40 % of the offline returns;

Lian'an Lake View Hotel creates a romantic culture. Most of the rooms can see the unobstructed star lake view of the front line. The unique guest room landscape is completely fused with the scenery of the mountain lake, which is favored by the "younger sisters";

Each room of the newly settled in Yinnuo Rockbo has its own theme characteristics. It mainly focuses on multiculturalism. It is a good place for parent -child tourism and company groups.

△ Xinghu Lan Moon Song Culture Hotel

Liang Mingen, Secretary -General of the Zhaoqing Homestay Association:

Only by playing the "cultural card" can it form a characteristic of Zhaoqing Huanxing Lake, thereby enhancing the popularity of the entire region. The various industries around the Xinghu Lake can accurately position the market for different consumer groups, continue to enrich the formats, and launch more differentiated products while giving new leisure cultural attributes of Huanxinghu, allowing tourists to explore one more store and stay more. one day.

△ Xinghuyan's front homestay source Zhaoqing, colorful Zhaoqing

Let Wenmai "live" and the format is strong.

With the comprehensive advancement of global tourism,

A cultural tourism victory with a hundred flowers and autumn in spring

Come by the wind!

Zhaoqing will bring you a different wonderful ~

Laiyuan: CCTV News CCTV4 Southern Daily (Reporter Shi Liang Correspondent Liu Yinghua)

Editor: Mosha

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