Self -developed innovation and joint development ... The domestic mobile phone image track starts a new round of racing

Cover reporter Meng Mei Leiqiang

In the first half of 2022, mobile phone manufacturers concentrated on the high -end flagship market. In the context of mobile phones entering the stock market, the narrowing volume of shipments brought unprecedented pressure to major mobile phone manufacturers. Frequent product iteration was not solving this problem. Effective methods, so some mobile phone manufacturers focus on improving the soft power track to improve the image progress.

On July 2nd, Huawei officially released Huawei's image XMAGE. According to the official introduction, the strategic investment of Huawei's image mainly focuses on the three dimensions of technological innovation, shooting experience, and video culture. The Huawei image XMAGE represents technological innovation and shooting experience innovation, mainly focusing on the fields of optical systems, imaging technology, image processing and other fields.

其中，光学系统以多项核心技术为代表，如多摄像头系统、潜望式长焦、自由曲面镜头等；成像技术是一个光电转换的交汇中心，包含RYYB超感光传感器、全像素八核对焦、 10 channel multi -spectrometer, ultra -spectrum image, etc.; Image processing is a collection at the algorithm level, including AI photography, real -time HDR fusion, XD Fusion Pro calculation photography, XD Optics computing optical and other technologies.

Different from the focus of the first half of the upgrade of hardware, the need for the second half of the mobile phone image is all aspects of hardware and software. Only in this way can it meet the needs of users and form a benign cycle. In fact, it is not only Huawei. Recently, domestic manufacturers such as OPPO, vivo, Xiaomi have also been frequent in the innovation of mobile images.

Throughout the industry, the cooperation between mobile phone manufacturers and camera factories and calculation of photography basically shows two major directions. On the one hand, mobile phone manufacturers and camera manufacturers seek cooperation. Huawei cooperates with Leica, vivo and Zeiss cooperation, OnePlus cooperation with Harcho not only improves the popularity of the two, but also brings better image performance.

On the other hand, many innovative technologies in the field of mobile imaging, standing at the height of the brand, continued to strengthen their image strength, and enhanced the British East influence capabilities through self -developed chips. In February of this year, the Find X5 Pro released by OPPO has built -in self -developed NPU chip -Marisilicon X, which uses the AI ​​algorithm to reduce noise by frame by frame, and at the same time inhibit the overexposure of the backlight environment and enhance the details of the dark. In April, vivo, vivo, The release of the X80 Pro added a self -developed V1+image chip. On the one hand, the energy -effective ratio is improved, and on the other hand, the picture is made of noise reduction to the screen through the AI ​​algorithm.

It can be seen that with the improvement of the computing power of smartphones, continuous optimization of mobile phone images will be the end of the pursuit of mobile phone manufacturers. In this regard, Tarun Pathak, the research director of the Counterpoint smartphone field, said that the setting standard for smartphone images is constantly refreshing, which makes mobile communication product manufacturers provide consumers with continuous optimized smartphone images. Ultra -high pixels and multiple cameras have become an important direction for the development of mobile imaging technology. He Gang, the chief operating officer of the Huawei terminal BG, also said, "Huawei's image XMAGE will be the exclusive logo of Huawei Mobile's image, announcing our lead and maturity in the field of image, and will also represent our continuous breakthrough and commitment."

Some professionals said that the true significance of mobile phone images is that when video and picture records need to be needed, the mobile phone just takes it and shows the desired effect. The major mobile phone manufacturers are working hard to achieve this goal. In the process, manufacturers explore multiple roads such as increasing the number of lenses, pursuing higher parameters, cooperating with camera manufacturers, and creating computing photography. As for what kind of mobile phone image develops, the answer is required to wait for the future market.

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