Spring City · Chase Light | Talking lights!Who is litting the "cover" of Jinan City

Editor's note: Ai Jinan client planning and launching the short video topic "Chasing Light · Spring City", focusing on "our Jinan", looking for and brightening its unique spring city characteristics, telling the story of Jinan soft power in new thinking and new ways, reflecting the refraction The background value of the times, creating a short video of people with a sense of humanistic care, a sense of records, and a sense of news value in Jinan, and a series of short videos of the sense of news value.

☝☝ Click to view video 查

In this issue of "Quancheng Chasing Light · Characters", we focus on the lighting project of Jinan night lamp body. He interviews He Yongqiang, general manager of Osoper Group Co., Ltd. and Li Ruobing, chairman of Shandong Xicheng Time Culture Investment Co., Ltd. Learn the story and connotation behind the colorful screen.

In 2021, the city has entered the new journey of "trillion cities", and at the same time, it also ushered in major strategies such as ecological protection and high -quality development of the Yellow River Basin, the strategy of strong provincial capitals, building national central cities, and creating a national civilized model city and other major strategies. opportunity. Jinan Urban Management proposes to greatly improve the construction of urban quality to help the construction of the provincial capital, strive to reshape urban brands and images, tell the story of Jinan with lights, use urban aesthetic concepts, and use natural endowments such as "mountains, spring, lakes, rivers, cities" The deep historical and cultural heritage integrates with modern science and technology, creating a intensive and simple high -quality city light show.

Since 2021, Jinan Light Show Seven Deng CCTV, news networking, oriental time and space, Chao Wenxia, ​​30 points in many sections have been reported. Xinhua News Agency, People's Daily and other central media praised. The popularity is to help realize the three cities of "Quancheng, Shicheng, and Shancheng", so that "the nearby people are happy, far away", and realize the "dream of spring city" of citizens and tourists.

Painted the lights, let the city light up

Determine ideas and grasp the principles.针对市民反映的城市夜间“黑灯瞎火”、原有亮化设施简易、杂乱、低端、“土”味重、“俗”味浓等现象，在深入调研、科学论证基础上，结合我市实际， The work ideas of "overall planning, step -by -step promotion, the combination of the masses, and the combination of the masses" are determined, and the relationship between the recent long -term, overall, local, government and society is not good. Not to mention the public, in accordance with the principles of "intensive, conservation, simplicity", "modern, fashionable, atmospheric", "culture, connotation, and soul", make full use of the concept of "urban aesthetics" and "business city". The maximum facilities are improved and optimized. The new and bright facilities must be green and energy -saving. We strive to make the government spend less money or even do not spend money to do things and do good things, and achieve "win -win" social and economic benefits.

Coordinate planning and reasonable layout. Fully combine the characteristics of location and building advantages, focus on screening, system planning, and overall planning in accordance with the idea of ​​"point, line, and face", and build a "2 core, 3 belt, 5 heart, multi -point" lighting architecture.目前，已形成以经十路、望岳路、泉城路、舜华路、二环东高架路、北园高架路等为代表的“线”，以奥体片区、齐鲁软件园片区、西客站片区、 The "noodles" represented by the railway station area, Quancheng Plaza area, and the historical district of the ancient city. More than 899 different forms of buildings in more than 50 important frameworks in the urban area are "points".

Scientific positioning, carefully designed. Aiming at the advantages and characteristics of high -rise buildings in the eastern new urban areas such as Shipong Road, CBD, Hanyu Jingu, and Olympic Sports Center, based on the outer facade of the building as the carrier, according to the idea of ​​"multi -building linkage, centralized control of a screen" , Create a large -scale facade bright screen with a "space leap" vision. In the historical feature zone, focusing on the moat and Daming Lake, lighting up important historical buildings, historical and cultural districts, commercial port areas, etc., making it a "history" that can be seen at night. The implementation of the Nanjiao Mountain Sports Park has a brightening project. At present, the main pavilions and hero monuments of the mountain top have been admitted to the light light to create a leisure and elegant cultural environment. At important transportation portals such as Jinan West Station, we will focus on creating a city image such as hospitality Shandong, modern vitality, and ancient city. At present, the city has realized the panoramic linkage and one -click control of 92 high -rise buildings, showing the beauty of modern, fashionable, and atmospheric. Pass front, public participation. Implement the "four simultaneous", promote the design of lighting construction and construction projects at the same time, construction, acceptance, and put into use at the same time. The appearance of the building caused by the construction and the waste of resources. At present, in the Central Business District, focusing on 5 high -rise buildings, public squares, silk belt parks, and green galleries in the Central Business District, we are fully implementing the "four simultaneous" construction of lighting, and fundamentally solve the problem of "who built and build early". Become an excellent example of the city's lighting construction. Driven by the lighting effect of the building's body, some owners of some unlimited buildings actively invested or introduced social capital for lighting construction. The urban management department relied on service to guide the service, and issued support for subsidy electricity bills, emergency failure treatment and other support support. Policies have greatly mobilized the enthusiasm of the masses to participate in brightening.

Inject culture and soul, make the city beautiful

The light show is a collection of light, shadow and high -tech. Although high -tech such as 3D, holographic projection, and drone can add the broccystil on the light show, the cultural imprint and story interpretation of the city will always be the foundation of the light show. After all, high -tech is of high -tech. Copy thousands of articles, but the cultural soul with culture is one thousand miles.

Respect nature and inherit history. "Mountain, spring, lakes, rivers, and cities" are the unique wind bones and temperament given by nature. Jinan has a long history, brilliant culture, and celebrities. The injection of culture is bound to highlight the characteristics, realize "differentiated operations" with other cities, and avoid important incisions on the side of Qiancheng. In the surrounding area of ​​the Olympic Sports of the Shipong Road, make full use of the huge "big screen" of the multi -floor body linkage flowing sources, and "Qiu Huaqiu", "four -sided lotus flowers and three -sided willow, one city mountain half city lake", "seventy -two The interpretation of red culture and other elements such as the "landscape culture," Er'an "poetry culture," Wang Gumi, Deng Enming "and other elements were interpreted and reproduced. At the important transportation hub, the Beijing -Shanghai High -speed Railway Jinan West Station successfully created the first domestic "dual -screen symmetrical" naked eye 3D light show, reproduced the heavy human history and beautiful natural scenery of Jinan, so that the guests of the Sifang guests to this ancient and modern city Full of expectations.

Creating the quality, the theme is clear. High specifications and high standards create the first "Spring City of the World" City Light Show Creative Work Competition, collect outstanding works for the whole country, concentrate social forces and expert wisdom, and upgrade the landscape lighting, pay tribute to the century of the party, and show the new charm of the ancient city. Focusing on passing to the world, helping cities, promoting economic development, and happiness for the people, we have launched "our festivals", "Er'an" culture, the world's spring city, five Jinan, "the world's spring city, and the lotus harmony", Celebrating a series of theme light film festivals such as the 100th anniversary of the founding of the party, the quality of the film source has improved significantly.

Promote positive energy and promote the main theme. On the "big screen" of the facade flow sources outside many buildings in the urban area, the "I love Jinan" category promotional slogan is normalized, and the sense of recognition and belonging of "My Heart Safe is the hometown". Normal exhibitions broadcast honest and trustworthy, admiring virtue, diligence and frugality, and the promotional slogan of socialist core values ​​and spiritual civilization construction such as the great rejuvenation of the nation, continuously guide the society to the good, and build a solid foundation for the national civilized model city.

Pass the brand and feelings, let the city get angry

Since 2021, Jinan Light Show CCTV, the "Jinan New Night Banquet" has quickly become popular, becoming a citizen citizen's net red card. In recent years, Jinan has implemented major national strategies for ecological protection and high -quality development in the Yellow River Basin. The results of high -quality development in urban management, ecological protection, transportation, people's livelihood, and business environment have also been fully demonstrated. Jinan Urban Management also launch the citizens through the Internet to carry out the "light and shadow Jinan" random shooting activities, allowing citizens to record the most beautiful nights of the bright spring city, and constantly enrich the public's sense of happiness, belonging, pride, and the nostalgia of the country, enhance the world's feelings, and enhance the world in the world. Quancheng's influence and reputation.

According to preliminary statistics, the frequency and time length of the light show in our city are the highest in the country. The response of all parties is strong and endless. More than 300 articles (entries) of the Municipal Guang Film Festival broadcast, and the video reposted more than tens of millions of times. According to relevant channel feedback, the city's light show "achieved the best effects of the most limited conditions", and the propaganda effect ranks among the top 28 cities in CCTV live. Now, the "cover" of the city of Jinan is becoming more and more beautiful, and the story of Jinan is moving towards the country and the world.

- END -