Disney's "top flow" resume work, Shanghai ushered in retaliatory travel?

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How to balance social and economic development and epidemic prevention and control

Still facing a lot of challenges

On June 29, the website of the Ministry of Industry and Information Technology released the news that the "Star Number" label of the communication card "Star", and "retaliated tourism" became a hot topic.

On the day before the above news came out, the "New Coronatte Pneumonic Pneumonia Prevention Plan (Ninth Edition)" was released, shortening the time and control time of close contact and entry personnel. Public opinion believes that this will better balance the relationship between the prevention and control of the epidemic and the stability of the economy, and promote the accelerated recovery of the tourism market.

During this period, the hot search together was "Shanghai Flying Three -Asian Flight" one votes "and" the first day of restoration of the hall. On the first day of resumption of work, the major websites of the screen "and other websites.

Many people in the industry have analyzed that under the stimulation of multiple favorable policies, with the arrival of the summer, it is expected that the local and surrounding tourism consumer markets will be resumed in an orderly manner.

Shanghai scene. Figure/Figure insect creativity

"First class is also sought -after"

Hainan, who was the first to "open" tourists in Beijing and Shanghai's low -risk areas, almost immediately felt the high travel needs of Shanghai citizens.

Especially after Hainan announced that the non -positive street personnel of Shanghai did not need to be separated from Hainan, and reduced nucleic acid testing to 48 hours once, "Shanghai Fei Sanyi was full, and the airlines were replaced by large airplanes" immediately appeared on the hot search.

Even passengers in the four districts of Baoshan, Jing'an, Putuo, and Fengxian, which were listed in the general epidemic -related areas, only need to perform another nucleic acid test on the third day of landing. In addition, there are no other measures, which can be unobstructed.

Related data show that the ticket issuance of tickets to Sanya from June 25th to 26th increased by 93%from the previous weekend (June 18th to June 19th), and the ticket issuance of air tickets to Haikou increased increased 92%.

At the same time, from June 1st to 27th, Shanghai Flying Sanyi Airlines increased from 2 to 11. In order to meet market demand, some airlines have also replaced narrow -body aircraft into large large -sized large aircraft with larger passenger capacity.

For example, the HO1177 flight of Jixiang Airlines was replaced from the previous A321 medium-sized machine to the Boeing 787-9 large machine, and Shanghai Airlines FM9517 also replaced the A330 large machine from the previous Boeing 737-800 medium machine, which is on the load capacity Significantly improved.

There are also air ticket prices. After viewing a number of booking platforms for China News Weekly, China News Weekly found that many airlines' economic class fares of direct flights to Sanya have risen, and tickets are rapidly issuing, and even high -priced first -class cabins have become extremely sought -after.

Sanya's hotel reservation also ushered in a peak. Take Sanya Net Red Hotel Atlantis as an example. After July, the hotel's basic room type is generally more than 3,400 yuan. During some weekend hours, the underwater suite price of up to 10,888 yuan per night has been sold out.

The Sanya Tourism Promotion Bureau also ended in person, and issued a post expressly welcoming Shanghai tourists to Sanya to travel. Ye Jialin, the director of the bureau, said: "Shanghai and surrounding cities have always been one of the key sources of Sanya. They have strong exploration demands. We will provide more and better high -quality resources to meet the travel experience of tourists."

Liu Jiewu, a researcher at the Shenzhen University Tourism Development Research Center, told China News Weekly that Shanghai citizens' "retaliation" of Sanya is a special situation in a special period. He said that with the national itinerary code "picking stars", cross -provincial tourism continues to recover, and Shanghai citizens will have more choices in the future.

The long -lost "top flow"

The "7+7" isolation policy has been the main factor that hinders Shanghai citizens traveling outside the country. Now, with the relaxation of Shanghai, Shanghai -Shaanxi Expressway, Shanghai -Chongqing highway, Shanghai -Kunming, and Shanghai -Kunming, which have relaxed the isolation requirements of Shanghai in the Yangtze River Delta region and other provinces and cities. High -speed and Beijing -Shanghai high -speed roads have restored the busy scenes of the main roads in the past.

On June 27, Tuniu Tourism Network showed that in the past week, users from Shanghai surpassed the number of users' reservations increased by 312%month -on -month. As the summer tourism season is approaching, pre -sale and second appointment orders from Shanghai will continue to rise.

At the same time, Shanghai's tourist attractions have also resumed openness, ushered in many citizens of "peak travel".

June 30th is the first day when the Shanghai Disney Resort retracted the business for a hundred days later on March 21. Although it was restricted, from entering the park to security checks, although the team was not long, the crowd was still dense.

According to the official public account of the Shanghai Disney Resort, the one -day ticket on the first day of opening, July 1, and July 3rd has been sold out; similarly, the second -day ticket on the first weekend of the park after the opening of the park has also been sold out.

And this day is also the first day of Disney's "top female star" Lingna Belle. In the early morning of that day, netizens from all over the country successfully sent Lingna Belle to the top search list.

Lingna Belle is a new IP image released by Shanghai Disney on September 29, 2021.

When Lingna Belle brushed the major websites, many netizens left a message. They did not express their love for this popular "female star", and more about the desire and joy of free travel.

On June 25 last week, Global Studios, Beijing, who had been closed for nearly two months, also resumed flow restrictions.

Lin Huanjie, Dean of the China Theme Park Research Institute, said in an interview with China News Weekly that theme park is a very comprehensive format, covering industries such as travel agencies, hotels, catering, transportation, fast -selling and retail, which is normalization of the epidemic prevention and control In the context of the briefing rails of the travel industry. Lin Huanjie said that the "restart" of the two major international theme parks released a very good signal to the outside world, which means that my country's epidemic has been effectively controlled, which will boost the confidence in the entire tourism market.

It is reported that within half an hour after the Shanghai Disney official announcement was about to restore the business on June 28, the search volume of the relevant keywords of the Disney Disney increased by 300%from the previous day. Data from Tujia House shows that the viewing volume of homestays around Shanghai Disneyland increased by nearly 70 % month -on -month, and the order volume increased by more than double the month. The average night price was 1391 yuan.

It can be seen that the theme park's driving effect on the surrounding tourism format is obvious.

In addition, from July 1st, Shanghai will gradually open museums and art galleries, as well as all A -level tourist scenic spots in indoor and outdoor; from July 8th, it will gradually open cinemas and performance venues.

Some people in the industry believe that the resumption of opening up in the Shanghai Disney resort is an iconic event in the process of restarting the process of the Shanghai tourism industry. Under the stimulus effect of this incident, with the coming of the summer, it is expected that the local and surrounding tourism consumer markets will recover. Press the "Acceleration button".

Fireworks are back

Not only Ling Nabe, but also Shanghai's fireworks.

"The appointment has been ranked until late July. As long as you can let go of the hall, everything will gradually get better." Zhou Xia, who runs a creative restaurant in Shanghai, told China News Weekly that due to the epidemic, her restaurant has nearly three months There is no food. Although it can be operated online, due to the shortage of some ingredients, the category and taste are not ideal.

The staff of the restaurant also from more than 20 people before the epidemic, to only 2 gangs and 1 service staff.

Not long ago, at the Special Video Symposium of Catering Enterprise Reinforcement and Fu City, the Shanghai Municipal Commercial Commission, Lai Xiaoyi, a second -level inspector of the Shanghai Municipal Commerce Commission, mentioned that the lack of capital flow, the unstable employee, and the high operating costs have become the facing the catering industry facing Main difficulties. The restoration of the food food is not only a strong desire for the industry, but also the common needs of the market and citizens consumers.

According to the notice, since June 29, there are no regions of risky areas in Shanghai and there are no social epidemics in the past week.

In fact, due to the impact of the epidemic, the catering industry in Shanghai has been severely damaged.

According to the incomplete statistics of Lian Shang.com, in the first half of 2022, at least 39 catering brands and more than 53 stores in Shanghai had suspended business or closed stores. The categories involve local dishes such as hot pot, coffee, western food, ice cream, and Shanghai cuisine, Sichuan cuisine, including Radio Alley Hot Pot, M on The Bund, Restaurant, GROM, Donglai Sea and many other well -known brands.

It is undoubtedly a strong needle for the catering industry.

China News Weekly learned that the first day of the orderly recovery of Shanghai, some restaurants were full. Among them, some of them consumed thousands of restaurants. Shanghai's catering industry ushered in "retaliation consumption." According to Meituan data, the week -on -week increase of Shanghai -to -store catering online transactions has increased by 293%.

While many citizens came back, the "fireworks" in Shanghai also joked that "hate only one stomach."

Zhou Xia said that the funds on the original store's book were only enough to support it for half a month. She had intended to close the store to change careers, but the continuous increase of the appointment order gave her confidence. She planned to retrieve the original staff and continue to operate.

"Whether it is to this shop or this city, there are feelings, and you can't give up easily," she said.

However, while the Shanghai epidemic continued to improve, recently, many people in the Yangtze River Delta have repeatedly appeared again, which has also worried many people including Zhou Xia.

On the evening of June 30 and the early morning of July 1, Wuxi, Jiangsu issued two notices, and the notice found a total of 24 positive infections. On June 30, two new native infections in Zhejiang. On July 1, the Anhui Health and Health Commission reported that there were 104 new infections in Si County, Anhui.

Under normalization of epidemic prevention and control, how to balance social and economic development and epidemic prevention and control is still facing a lot of challenges for Shanghai.

Author: Chen Shulian ([email protected])

Edit: Sun Xiaobo

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