[Cai Zhi Headline] 5 times the number of cross -provincial search search!Will retaliatory tourism appear after "picking stars"?
Author:China Well -off Time:2022.07.02
Near the summer season, do you think of the first stop?
Recently, one after another policy adjustment has made the tourism industry see hope.
On June 30, Air China and Eastern Airlines announced that international flights will be restored.
On June 29, the Ministry of Industry and Information Technology announced that the "Star Number" label of the communication card card will be canceled today.
On June 28, the "New Coronatte Pneumonic Pneumonia Prevention and Control Plan (9th Edition)" was released, and the isolation time of secrets and entry personnel was shortened from 14+7 to 7+3.
Picture source: website of the Ministry of Industry and Information Technology
A series of measures make the tourism industry want to rekindle. The volume of hotels, air tickets, and train tickets rose instantly, and the tourism hotel sector on the stock market led the rise. The Beijing Global Resort and Shanghai Disney Resort have also announced restart.
So, will revenge travel?
After "picking the stars", cross -provincial orders have skyrocketed
According to the big data of Tongcheng Travel, within half an hour after the "Star picking" news was released, the number of ticket search on the platform increased by 180%compared with the same period the day before, and the hotel search volume increased by 220%compared with the same period the previous day.
According to the Ctrip platform data, Ctrip online cross -provincial tourism related products have increased by 5 times, and the willingness to travel by users has further increased.
In addition, the data of where to go to the platform shows that after half an hour, the platform ticket search volume increased by 60%within 30 minutes.
Picture source: Qunar.com
The search volume of long -term tourist destinations such as Gansu, Xinjiang, Yunnan, and Guizhou rose significantly, among which the "Dunhuang Mogao Grottoes" search heat rose 733%. The first -time destinations with the highest popularity of visits are: Chengdu, Urumqi, Xishuangbanna, Chongqing, Sanya, Guiyang, Guilin, Weihai, Dunhuang, Enshi.
After the announcement of Beijing Universal Studios on June 25, the search popularity of keywords increased by more than 6 times and rushed to the number one national scenic spot. Previously, Beijing Global Resort closed the park twice, and missed the May 1 Golden Week and the Dragon Boat Festival. Holiday.
On June 28, the Shanghai Disney Resort announced that Shanghai Disneyland will resume operations from June 30. According to data from travel platform, the number of "Disney" related visits on the day has skyrocketed 655%, with the number of ticket search in Shanghai and scenic spots in the city and scenic spots. Great increase.
With the stars of the schedule, Lijiang's passenger flow also began to recover slowly. On the evening of June 30, the official applets of the Lijiang Ancient City showed that the real -time number of the ancient city of Lijiang gradually climbed to more than 38,000 people from 29,998 people at 17:00. Only 27908 people.
Cheng Chaolong, chief researcher at the Tongcheng Research Institute, said that recently, under the dual support of multiple favorable policies and recovery, the tourism market is returning to the recovery track. If Beijing, Shanghai and other regions can achieve clear zero around mid -July, it is expected to usher in a strong recovery in the second half of the summer.
Adjustment of epidemic prevention policies is more convenient to travel
As Hainan, Yunnan and other places have relaxed the control of Beijing and Shanghai's low -risk areas, the national summer tourism market is ushered in a "inflection point".
According to the client applets of the State Council, as of 00:00 on June 29, there are currently only 11 high -risk areas in the country, distributed in Beijing, Shanghai, Nanjing and other places. After the stroke card cancels the "Star Number" mark, it means that after the people tourists stay for more than 4 hours in the above cities, there will be no special signs on their stroke cards, which further relieves the restrictions on people's travel.
In the "New Coronatte Virus Pneumonia Prevention Plan (Ninth Edition)" issued by the State Council on June 28, it also optimized the adjustment period and method of the isolation management of risk personnel. The new version of the scheme will be adjusted from "14 -day concentrated isolation medical observation+7 Heavenly House Health Monitoring" to "7 -day centralized isolation medicine observation+3 Heavenly House Health Monitoring" from "14 days of centralized isolation medical observation+7 Heavenly House Health Monitoring". "Seven -day concentration of observation of medical observation" was adjusted to "7 Heavenly House Isolation."
According to incomplete statistics, on June 28, multiple provinces and cities adjusted the health management measures of Shanghai residents. The "Ninth Edition" unifies the standards of the sealing management control area and the high -risk area, and corresponds to the two types of risk areas and prevent and control measures. Management and control scheme.
Among them, the mid -risk zone has been reduced to a low -risk zone for 3 consecutive days. In other regions, there are 7 Heavenly House Medical Observation measures for the history of the mid -risk zone in the past 7 days. The low -risk zone refers to the implementation of "personal protection and avoiding gathering" in other areas (cities, districts, and flags) where the high -risk zone is located. In other regions, there are low -risk districts in the past 7 days, and 2 nucleic acid testing is required within 3 days.
In addition, Jiangsu Province and Zhejiang Province have gradually relaxed the prevention and control measures for low -risk tourists in the immune -related areas. Many scenic spots such as Changbai Mountain and Zhangjiajie have also launched policies such as cross -provincial tourists. Cross -provincial passenger flow.
Zhang Zhining, deputy director of the Strategic Research Center of the Ctrip Research Institute, believes that the "downgrade" cycle of risk areas has been greatly shortened. Those who have no new infection in high -risk areas for 7 consecutive days can be reduced to medium -risk areas. Those who have no new infections in the middle risk area have been reduced to low -risk areas for three consecutive days. And further clarify the definition of low -risk areas to shorten the downgrade cycle. The adjustment of the policy is conducive to further promoting the acceleration of the tourism market.
In response to the cancellation of the star card, Wu Zunyou, chief expert of the Popular disease of the China Centers for Disease Control and Prevention, publicly stated that the cancellation of the "Star" marker has played a positive role in promoting the flow of personnel and active economic development. Social development coordinates. "The soul of dynamic clearance is to discover early, control early, and control the impact on economic development to minimize." What signal to add international flights
According to statistics from the results of international routes disclosed by the official website of the Civil Aviation Administration, it is learned that major airlines have applied for overtime in June and July, and there are as many as 41 international routes of charter machines, while the number in the first two months is only 38 and 12.
Among them, Air China has recently restored a number of international routes, involving many cities in Europe and Asia, and each route is performed every week.
Southern Airlines has announced that from June, 7 international routes have been restored. International flights will increase from 36 classes per week to 48 per week, and navigation countries will increase from 20 to 27.
Japan's all -day airlines will resume flights from Beijing to Narita Airport from July 11. First of all, it is determined to be 1 week. If the coordination between the Chinese and Japanese governments will make progress in the future, it will be discussed. This is the first time that the Beijing route has been resumed in about 2 years and 3 months throughout the day.
According to news from the Chinese embassy in the Philippines on June 28, the number of direct flights to China from Philippines will increase further. At present, the Manila-Guangzhou flights that the Cebu Pacific Airlines is resumed has been resumed, and the two flights of Manila-Beijing-Beijing and China Oriental Airlines, which fly, will also be resumed in the near future.
"We believe that this represents signs of recovery after falling into the bottom of the valley from April to May." China Merchants Securities analyzed, but from the current number of international flights, the number of recovery is still limited.
It is worth noting that since June 1, the Civil Aviation Administration of China has adjusted the "disconnection rules" and the statistical date for whether the return of flights to the country has been adjusted 7 days after landing.
Prior to this, whether the return flight to the country is to be disconnected depends on whether the flight is on the date of landing and within 7 consecutive days, whether the number of positive infections of the infection of entry passengers on the flight reaches 5 cases or more. After the melting rules are adjusted, the number of positive infections that determine the fuse of the flight will only be counted for 5 days after the flight landing.
This means that the positive infection that appears on the 6th and 7th day will no longer be included in the basis of the fuse of the flight, and the chance of the flight will be reduced.
In the past two years, under the "five one" policy, the number of international flights in my country has been strictly controlled, and the number of flights has decreased by about 90 % compared with 2019. Now the policy has shown signs of looseness.
"The increase in the number of international flights released the positive signal of the recovery of my country's international market and greatly boosted the market's confidence, which also means that the gradual liberalization of the" five one 'policy and the civil aviation international market is gradually recovering. "Civil Aviation experts Qi Qi said.
Can you "wave" at will after "picking the stars"?
The epidemic is not over, and the possibility of repeated local epidemic in the future will continue to exist.
A typical example is that when the Spring Festival holiday is coming to an end this year, Guangxi Baise encountered an unusually severe resistance resistance due to a local diagnosis of local diagnosis from Shenzhen returning to his family to visit relatives.
How to balance tourism recovery and epidemic prevention and control is a new test for various places.
Wei Xiang, a researcher at the Institute of Finance and Economics of the Chinese Academy of Social Sciences, said in an interview with China News Weekly that "picking stars" is self -evident to tourism. Actual travel volume is relatively rare, and the causal relationship between the two is very weak.
On the question of whether "picking stars" can cause retaliatory tourism, Wei Xiang said that it is difficult to make judgments. In his opinion, the recovery of the tourism industry is no longer a short -term behavior, but a long -term evolutionary behavior. He mentioned that both sides of tourism supply and demand actually contracted. The reduction of tourism resources and the decline in tourism consumption power may not be able to support revenge tourism. In addition, even if the tourism industry recovers during the summer vacation, it will not be a blowout. The number of tourists may return to the same period in 2019, but the growth rate of tourism consumption may remain low.
Xing Xing, director of the Boxing Securities Institute, pointed out that cancellation of the star number logo will reduce the loss of unnecessary social resources and the reaction of negative emotions caused by regional strict control, thereby playing a good role in stabilizing economic operations and restoring prosperity situations Essence At the same time, it will promote the development of the tourism industry, especially for the rapid recovery of service industries such as tourism hotels, airport shipping, catering and entertainment.
A scenic tour guide proposes that although "picking the stars", it does not mean that tourists from sensitive areas can enter and exit them. The scenic area generally requires 24 -hour nucleic acid results, and management is still strict. Recently, the number of tourists has come up, but there are many tourists in the province, and tourists are mainly driving. "Everyone's safety awareness is still very strong, and future development is still uncertain."
(WeChat public account "Caizhi Headline" comprehensive self: CCTV News, Xinhuanet, First Finance, China News Weekly, etc.)
Edit: Fenghua
School pair: Yuan Kai
Review: Gong Zimo
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