Kancai ｜ "Blood back" while "chopping hands", this trillion market has to play

"I have bought the wrong color, and the waist bag is cheap." "Swim 10 cards, let me talk about it in interest!" The platform idle fish app is always lively.

While "chopping hands" crazy, "returning blood". Some netizens teased: "All rely on the" after the festivals ".

But don't underestimate the second -hand idle transaction, this is a "blue ocean" of a trillion market.

"No need to buy new ones"

"Jiuxin notebook computers, configuration warranty period and other specific situations are shown in the figure. Interested parties will talk privately." Wen Zhaocheng just graduated from Changsha University of Technology. He was half a month before leaving school. A second -hand transaction information was released.

Wen Zhaocheng said that every time the graduation season, the school's unofficial QQ group and WeChat group have graduates who sell idle items in ultra -low prices. "For students who are about to graduate, clean up some‘ useless ’daily necessities, and you can also“ return blood ”by the way.

Some young people are willing to spend money on new things, but after buying a lot of things, they find that they are not necessities, which causes some people to have too much idle items. At the same time, "there is no need to buy new ones" to become a new consumption view of young people. When buying goods, they are more "open" than their parents, and they are also the "main force" of the consumer market, laying a broad foundation for second -hand transactions.

Wang Tingting, who works in a cross -border e -commerce company in Shenzhen, has been used to buying a second -hand trading platform before purchasing daily necessities. She proudly talked about her latest transaction with Kan Caijun.

Because of work mobilization, Wang Tingting wants to buy a WIFI router. The price of the new product exceeds 150 yuan. Even if the discount price of "618" still costs about 120 yuan. "At first glance on my second -hand trading platform, someone moved to change new, and the roads were resold by ultra -low -priced resale. I only spent 25 yuan and got it."

How can I play idle transactions?

The transition between the two identities of "buyer" and "seller" has become a new way of lifestyle for many young consumers. From the offline "flea market" to the online second -hand trading platform, online transactions have become one of the main trading channels for second -hand items, and the consumption scale has grown rapidly.

The "China Second -hand E -commerce Market Data Report of the 2021" recently released by the Internet Scriptures shows that in 2021, my country's second -hand e -commerce transaction scale reached 400.17 billion yuan, an increase of 29.27%year -on -year.

How can I play idle transactions?

Taking the idle fish APP of the first place in the idle trading industry as an example, its homepage has an entrance called the "Leisure Fish List", from perfume nails, beauty skin care, technology digital, hand -made text, and handwriting. Only you can't think of it, you can't buy it, the goods are full of goods, and the transactions are rising.

Some second -hand idle trading depth users regard leisure fish as a sideline platform or social window. Many painters, writers and designers receive customer orders online; some users simply publish their own collections, which says "only display, not selling" in the product title, which is used to find like -minded collection enthusiasts.

Do you think "this is this?"

According to Kan Caijun, some sellers open a "idle item seller" on the idle fish app, turning idle items into business, and realize profitability.

The post -00 girl from Fudan University "White Bear Tuanzi" is the fourth place of the JK category list. It specializes in Japanese -style items. At present, 168 orders have been sold and 135 products are sold. According to her, "the business is not bad."

The "2021 China Leisure Second -hand Trading Carbon Reduction Report" released by the Institute of Energy and Environmental Economics of Tsinghua University shows that the scale of China's second -hand idle items has increased from approximately 300 billion yuan in 2015 to a market size of Back trillion yuan in 2020. The scope of idle items has covered almost all consumer goods categories, and is expected to reach a market scale of nearly 3 trillion yuan in 2025.

Need to improve the after -sales guarantee mechanism

The scale of online second -hand transactions has continued to increase and the transaction methods are becoming increasingly diversified, and various types of second -hand transaction disputes occur from time to time.

For example, when buying electronic products such as second -hand computers and mobile phones, the seller was found to conceal the facts and inform false information; buying second -hand clothing bags, jewelry and other luxury goods on the online platform, and found that it is highly imitated. Relying on the seller's own determination, the lack of standards for standards ... The difficulty of defending rights and difficulty in supervision after second -hand transactions have become urgent issues.

Compared with traditional e -commerce, second -hand trading platforms have weaker binding power on merchants. The advantage of "can be a merchant or a consumer" is that the process of the merchant settled in is not so cumbersome and flexible; It restricts the further development of the online second -hand trading market.

For a trillion -level market, if there is no relatively complete after -sales guarantee mechanism, over time, many people will undoubtedly lose confidence in this market.

Kan Caijun reminded that both the buyer or the seller must enhance the awareness of risk prevention. Before the transaction, users should carefully observe how the other party's credit status, the number of transactions, the number of trading orders, the good transaction evaluation, etc.; During the transaction process, pay attention to the evidence such as retaining chat records, receiving records, etc. If necessary Provided to the corresponding platform during the appeal to maximize transaction risks.

Author ｜ Peng Kexin Liu Siying Liu Wei

Edit ｜ Wang Yao Bing Source ｜ Kancai State

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