2022 Shaanxi Province Summer Cultural Travel Season and "Guan Chinese Travel Collection" series of promotion activities

On the evening of July 1, hosted by the Shaanxi Provincial Department of Culture and Tourism, Shaanxi Provincial Department of Commerce, Xi'an People's Government, Xi'an Cultural and Tourism Bureau, Xi'an Development and Reform Commission, Xi'an Commerce Bureau, Qujiang New District Management Committee , 2022 Shaanxi Summer Cultural Tourism Consumption Season and the "Guan Chinese Traveling Collection" series of promotion activities co -organized by the city (district) culture and tourism bureau of Shaanxi Province were officially launched in the Kaiyuan Plaza of Night City, Datang. Representatives of key cultural tourism enterprises such as Tourism Group and Shaanxi Investment Group attended the launching ceremony.

Provincial and municipal linkage to make consumption promotion "combination boxing"

In order to efficiently coordinate the prevention and control of the epidemic and economic and social development, boost the confidence of the cultural tourism market, expand the consumption of cultural tourism, enhance the vitality of the market, and promote the accelerated recovery and development of the cultural tourism industry in the province. -In September, it was carried out simultaneously in the cities of our province.

This summer, the Consumption Season of Cultural Tourism is hosted by the Provincial Department of Culture and Tourism, hosted by the Cultural Tourism Bureau and the provincial key cultural and tourism enterprises. With the theme of "Summer Reading Sanqin, Chang Traveling Songs", it will host the Chinese Tourism University of China. Collection, "Charming and Non -Learning Three Qin" non -heritage food festival, "art" to watch a series of cultural tourism activities such as Shaanxi Opera, the Silk Road International Travel Expo, and launched the theme of "Singing from Qinling to the Yellow River" theme 12 summer themes Cultural tourism theme activities such as boutique tourism routes, 298 outdoor music festivals, 139 tent camping sites and boutique homestays, 33 new scenes of night cultural tourism consumption, 20 boutique tourism performing arts, and 119 cultural travel benefits and preferential measures, Issue 20 million yuan of cultural tourism consumer coupons, 10 million yuan food consumer coupons, and open a cultural tourist train "take a train to travel to Shaanxi" to allow the masses to travel green water and green mountains, southern Shaanxi, watch the prosperous Changan, and roar the cavity of the Qin Qin. Watching the holy land of the loess and singing in the northern Shaanxi folk songs comprehensively perceive the Da Mei Sanqin, drive and promote the firm confidence in the cultural tourism market in the province, accelerate the recovery, and heat up rapidly, and inject strong cultural tourism forces into the province's promotion of consumption and stable growth.

Regional cooperation to promote the development of the cultural tourism industry

The Guanzhong Plain is an important birthplace of Huaxia civilization and the starting point of the ancient Silk Road. It carries the historical glory and heavy memories of the Chinese nation. The cities and cities in the Guanzhong Plain City Group are close to the cities and cities, close exchanges and cooperation, and have a strong sense of regional identity.

Xi'an has given full play to the leading role of national central cities. Some cities (districts) and key cultural tourism enterprises in the Guanzhong Plain urban agglomeration have jointly launched a series of promotion activities for the 2022 "Guan Chinese Travel Collection". The promotion of large -scale cultural tourism consumption activities has attracted a number of large cultural tourism groups in our province, nearly a hundred cultural tourism and non -heritage cultural units in various cities. The activity lasts for two days. The exhibitors will carry out the public roadshow promotion and promotion activities through stage promotion, literary performances, ticket lottery, booth consultation, live promotion, etc. The tourism characteristic resources are promoted to promote the internal cycle of cultural tourism consumption of "Guanzhong People Tour Guanzhong" in our province.

During the event, the Xi'an Cultural and Tourism Bureau focused on the Chinese culture as the pulse and the characteristics as the soul, and introduced the six major sections of the Guanzhong section. Yellow Highway self -driving journey, red memories of self -driving journey, watched the Yellow River self -driving journey, Xun Zhou Qin's self -driving journey, and exploring the humanities closing the Central Ring Road, including the "self -driving car · Changyou Guanzhong" theme experience line. At the same time, the United China Railway Xi'an Bureau Group Co., Ltd. launched a series of activities of the "Train and Roaming Pass" to launch special cultural tourist trains that can be combined, designed, casual, and accompanying. Travel service.

In the next step, the Xi'an Cultural and Tourism Bureau will also be relying on the five major tourism (passenger transport) distribution centers and key peripheral tour group groups in Xi'an. It will link counties (districts) with certain cultural tourism attractions in the city (district) of the Guanzhong Plain. Through policy overall planning, centralized publicity, and quality groups, we will integrate resources and jointly develop, and launch a series of products and marketing activities of the "One Monday County (District) · Bus Tour Guanzhong", which continues to promote the interaction between the city's urban customer tourism and interaction.

While the 2022 "Guan Chinese Travel Collection" series of promotion activities, while fully displaying the image of the Guanzhong Plain and the cultural tourism resources in various places, it also established the exchanges and cooperation between the key cities and the cultural tourism industry in Xi'an and the province and the Guanzhong Plain. The platform has played a positive role in promoting Guanzhong Plain Cultural Tourism cooperation and promoting cultural tourism consumption.

Text/Xi'an Newspaper All Media Reporter Yang Mingtu/Interviewee provided

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