Beijing Municipal People's Government News Office was selected as "2021 China Overseas Network Communication Report" City Excellent Case

On June 28, the eighth international communication capacity construction and "China Overseas Network Communication Report" jointly sponsored by the School of Journalism and Communication of Beijing Normal University, China Daily, and Guangming.com were held online.

△ The 8th International Communication Capability Construction and the Seminar of the "China Overseas Network Communication Power Construction Report" seminar will be held online.

The seminar set up three links: academic seminars, excellent case sharing, and outstanding case certificate issuance and free discussion. Nearly 20 people, experts and scholars attended the meeting and spoke online. The number of participants online was nearly 300.

△ The News Office of the Beijing Municipal People's Government was selected as an outstanding case of the "2021 China Overseas Network Communication Report".

At the meeting, an excellent case of the "2021 China Overseas Network Communication Power Construction Report" was issued, and an honorary certificate was issued to outstanding cases. The following cities, enterprises, and universities are selected as excellent cases: Beijing Municipal People's Government News Office was selected as excellent cities, China Oriental Aviation Group Co., Ltd., China Construction Group Co., Ltd., China Petroleum Natural Gas Group Co., Ltd. Selected excellent cases of colleges and universities.

Regarding the "2021 China Overseas Network Communication Report" City's outstanding case of the Beijing Municipal People's Government News Office, the organizer commented in the awarding word: "Beijing, as the world's first" Double Olympic City ", in international communication, The integration of traditional cultural value and modern international metropolis shows a unique city spiritual style and strong humanistic feelings, conveys tolerance, peace and hope, and shows the unique charm of the capital of the great country. "

△ Xu Hejian, deputy minister of the Propaganda Department of the Beijing Municipal Party Committee and director of the Municipal Government News Office.

Xu Hejian, deputy director of the Propaganda Department of the Beijing Municipal Party Committee and director of the News Office of the Beijing Municipal People's Government, said that Beijing as a "double Olympic city" faces many challenges in international communication. In this regard, he introduced the five major practices of the 2022 Beijing News Center: First, prepare enough materials, prepare the materials, and the order of receiving orders must be responding. Second, the mainstream and controlling experience, the authority supply is drawn thousands of weather. Third, from the scene, from the characters, use the "surprise blind box" form to create a spread. Fourth, heavy links, heavy videos, and mobile communication explosions on overseas social media. Fifth, refined exhibitions, refined live broadcast, kernel communication lasting penetration.

Xu Hejian pointed out that in the international communication with the theme of the 2022 Beijing Winter Olympics and the Winter Paralympic Games, 2022 Beijing News Center closely follows key nodes, important moments, takes into account the national level, Beijing level and Zhangjiakou content themes, and strengthen the issues of issues carefully created. The three major themes of the Winter Olympics, culture and technology are the core IPs, and they are in conjunction with the Gemini Star of the Winter Olympic News Center. It has successfully shaped the city image of "the world can believe in Beijing".

Zhang Hongzhong, Dean of the School of Journalism and Communication of Beijing Normal University, introduced that since 2014, the "China Overseas Network Communication Construction Report" has been launched for eight years. In the inspection of urban overseas network communication, the four indicators of cities in the international English world are mainly examined. One is the amount of reporting on the mainstream media in the world of English, and the second is the positive attention on Twitter. The positive attention on Tiktok is the positive attention on YouTube. The 2021 report shows that in the ranking of overseas network communication indexes in 337 cities (autonomous prefectures, regions, alliances) in China, Beijing ranked first, and Beijing ranked on the sub -platform: The name is ranked first in TITTER and Tiktok, and ranked third in YouTube.

△ Zhang Hongzhong, Dean of the School of Journalism and Communication of Beijing Normal University, presided over the academic seminar.

Regarding the practice of overseas network communication at the Beijing Municipal People's Government's News Office, Zhang Hongzhong believes that in international large -scale festivals such as Beijing Fashion Week, Beijing is consciously carried out international communication and increased Beijing's overseas communication volume. In addition, Beijing has also mastered the narrative method of social media, which has aroused the emotional resonance of netizens. For example, the graphics and texts of the old Beijing Hutong published on social media platforms such as Twitter. These city memories that are hidden in the photos have attracted the appreciation and taste of the ancient oriental characteristics of the ancient oriental. Spread.

At the meeting, the relevant person in charge of the "2021 China Overseas Network Communication Report" enterprise and outstanding cases of colleges and universities also conducted exchanges and sharing. Experts and scholars interpreted and put forward suggestions on the construction of Chinese overseas network communication. Participating experts believe that the seminar has set up a multi -subject international communication and exchange platform, and realizes the combination of theoretical innovation and practice. The combination of research topics and excellent cases. The construction of China's overseas network communication is contributed.

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Source: Guangming.com, reporter Qiu Xiaoqin

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