"End of Snow Road is orthopedic" sports rehabilitation industry market to bred broad business opportunities

Vacuum treadmills, electric bicycles, suspension racks, holders ... Have you heard of these sports rehabilitation equipment?

During the Beijing Winter Olympics this year, the topic of "the end of the snow tract is orthopedic", pushing sports rehabilitation to hundreds of millions of publics, so that many people pay attention to the rising sports rehabilitation industry in demand. In fact, the industry is still in the stage of development in my country. People have cognitive deviations on sports rehabilitation, consumers are difficult to bear expensive rehabilitation treatment costs, sports rehabilitation institutions are difficult to apply for medical licenses, rehabilitation therapists are scarce ... The development of development has increased many thresholds.

Exercise rehabilitation demand rapidly grows

"If accidents occur during exercise, they will not be exposed to the field of exercise rehabilitation." Beijing white -collar Xiao Ke accidentally occurred during the skiing earlier this year. Lie lying for a month.

Xiao Ke told reporters that surgery and rehabilitation exercise are equally important for patients. "After orthopedic surgery, the body has recovered half of it. The remaining rehabilitation work requires professional rehabilitation therapists to take over to complete. The purpose of achieving the function of recovery. "For example, she said that some patients thought that they could recover slowly after the operation, but lack of professional physicians guidance and regular review, which may cause joints and soft tissue adhesions to be free, and ultimately affected recovery normal. The progress of life.

Some patients are unwilling to perform exercise rehabilitation because the cost of treatment is not low. For many patients who have just contacted and do not understand their importance, it may be difficult to accept, and some institutions need to pay the cost of phased treatment at one time. This is for this. This is for For ordinary people, it is a lot of expenses.

In first-tier cities such as Beijing and Shanghai, the treatment of exercise rehabilitation is about 600 yuan to 1200 yuan, and the price of a slightly high-end sports service has even exceeded 1,200 yuan. The price of second -tier cities will be slightly lower, and the price of one treatment is about 500 yuan.

Sports rehabilitation refers to the physical function recovery of patients through specific exercise methods. At first, the project was mostly set for athletes with sports injuries. In recent years, as people's demand for exercise rehabilitation has continued to increase and the improvement of economic level and scientific exercise awareness, more and more people have connected scientific exercises and healthy life, especially in first -tier and second -tier cities. Exercise has become part of a part of Human lifestyle. After exercise damage, people want to be able to adjust and train scientific and effectively, restore the original daily life as soon as possible, and even complete higher sports goals.

According to the predictions of the State General Administration of Sport, by 2035, the number of people who often participate in physical exercise can reach more than 630 million people. The incidence of sports injuries in the sports group is about 10%-20%, which means that about 100 million people will need to be rehabilitated in the future.

Sports rehabilitation stores have grown over 40% in 3 years

"The white -collar tribe of the long -term desk, lumbar disc herniation has become a occupational disease. Many people do not take this seriously, and they have been dragged as a last resort. As a result, the condition is getting more and more serious. Mr. Lin, a exercise rehabilitation practitioner in Beijing, told reporters that lumbar disc herniation can be adjusted and treated through sports rehabilitation. "Exercise rehabilitation can adjust the posture of the patient's wrong body, guidance and instrument adjustment by rehabilitation therapist, improve muscle strength, and solve pain problems."

For a long time, the public had a cognitive deviation in the rehabilitation of sports, and the industry had difficulty survival in the gaps. In fact, unlike literal understanding, the sports rehabilitation institution not only provides patients such as exercise damage repair and exercise physical fitness, but also more comprehensive service items, such as chronic pain rehabilitation of shoulder, neck, waist and legs commonly common in office workers, and spinal curvature repair of young people. Wait.

The reporter searched on social platforms about "sports rehabilitation" projects, and found that the business was mainly divided into three directions, namely exercise rehabilitation, physical maintenance and physical training, which were targeted at pain elimination and functional recovery; muscle maintenance and prevention damage; strengthening training, enhancing enhancement constitution.

Mr. Lin introduced to reporters that the rehabilitation institution will design the recovery plan according to the needs of patients, including postoperative post -orthopedic, exercise injury, muscle pain, body correction, physical training, slow disease recovery, postpartum recovery, etc. Rehabilitation medical services and rehabilitation medical devices can help patients to accelerate physical function recovery, reduce recurrence rate, and reduce complications.

The institution will also formulate different solutions for patients with different needs. "For example, after surgery, it may be mainly to achieve the purpose of functional recovery. After rehabilitation treatment, it can meet the requirements that do not affect normal life. In addition to the basic recovery function, they also need to learn more about sports medical knowledge and conduct special quality training. After the patient recovers, high -quality exercise can be continued. "Mr. Lin said.

According to the "White Paper on China's Sports Rehabilitation Industry", the number of institutions in the field of sports rehabilitation in 2018 exceeded 100, and it was close to 400 at the end of 2020, with a compound growth of more than 40%in 3 years.

Rehabilitation therapist insufficient talents

Qualified rehabilitation therapists need to have the discipline background of medical and sports. In recent years, the rapid expansion of the sports rehabilitation industry has exposed the problem of insufficient talent to the public vision.

According to the survey, the current domestic sports rehabilitation talent training is divided into sports rehabilitation majors in sports colleges and rehabilitation therapy for medical schools. According to the data of Xuexin.com, there are 79 universities with sports rehabilitation, and 178 universities with rehabilitation therapy. Although the number of graduates is thousands of people each year, the industry track is growing rapidly, and the speed of talent training cannot keep up with the speed of demand expansion, and the market is in short supply. People in the industry generally believe that sports rehabilitation is a comprehensive application discipline, and the public's perception of sports rehabilitation is still in the primary stage. In the United States, when the public has pain in pain, it will go to the rehabilitation institutions of the community to adjust and treat. In my country, most of the public will choose to forbearance, or it is a massage physiotherapy to relieve pain. Scientific diagnosis and treatment.

Some industry researchers compare the exercise rehabilitation and comparative analysis of oral and medical beauty with a large potential in the field of consumer medical care. Most of the oral and medical beauty are mostly spent for high -value consumables. The purpose is the technology and concept of rehabilitation therapist. Consumers are mostly paid for the rehabilitation technology and treatment plan of the therapist. Therefore, the industry has high requirements for the comprehensive ability of rehabilitation therapists, and talent training is crucial.

In order to solve the problem of insufficient talent, some institutions have adopted internal training mechanisms. For example, Youfu clinic has established Youfu Research Institute, hiring experts to train fresh graduates recruited, and draw on the rehabilitation center diagnosis and treatment environment of European and American countries to improve the technical technology of employees. Level. In addition, Ran Ran Sports Rehabilitation and Beijing Sports University co -established the Sports Rehabilitation Research Center, which also exported standardization schemes while cultivating talents to help industry practitioners develop rapidly.

The industry has started to organize the talent training plan, such as the China Rehabilitation Medical Association, the Holy Family Medical Group (Beijing Human Mujia Rehabilitation Hospital) and other institutions to jointly launch the "Rehabilitation Therapist Regulations". Level the level of professional rehabilitation therapist.

Can rehabilitation treatment be included in medical insurance?

In recent years, the rehabilitation market has maintained a trend of rapid development, and the number of diagnosis and treatment of rehabilitation hospitals and rehabilitation has continued to increase. According to the arterial network data, in 2019, the number of diagnosis and treatment related to rehabilitation reached 52.677 million, a new high; in 2020, the affected by the epidemic fell to 48.37 million.

It should be added that medical care can be divided into serious medical and consumer medical care. In short, serious medical care is mainly to improve the quality of life and treat diseases, and consumer medical care mainly improves the quality of life of consumers.

In the sports rehabilitation system, the doctor and rehabilitation therapist need to participate in the joint participation. Doctors diagnose whether the patient needs to be rehabilitated. If necessary, the patient needs to go to the hospital's sports rehabilitation department or sports rehabilitation institution to take over the rehabilitation therapist to evaluate the evaluation Design the rehabilitation plan and execute.

The reason why there is such a process is because the rehabilitation therapist has no prescription.

So, is sports rehabilitation serious or consumer medical care? Can medical insurance reimburse rehabilitation treatment costs?

I have to say that the unique model of sports rehabilitation has enabled the industry to get involved in serious medical and consumer medical care. The reporter learned that there are already some rehabilitation institutions in the market divided the business into two sections: outpatient and stretching according to serious medical and consumer medical care. Projects such as exercise rehabilitation and physical training are placed in the stretching department.

At the same time, many public hospitals have also set up sports rehabilitation. It is worth noting that in recent years, the expansion of medical insurance payment projects and long -term nursing insurance pilots have continued to provide financial insurance for rehabilitation treatment. As early as 2010 and 2016, the Ministry of Human Resources and Social Affairs successively introduced two rehabilitation projects and 20 rehabilitation projects that are mainly disabled and 20 rehabilitation projects. Reimbursement projects extended from physical therapy to various therapeutic projects and rehabilitation assessment projects. Essence As of now, 70 rehabilitation projects in my country have been included in the scope of medical insurance payment.

Regarding the development of the industry, Sun Xiaoyi, co -founder of Youfu clinic, said: "At this stage, institutions need to cultivate internal skills, do a good job of standardization of their own standardization, strengthen interbank exchanges, and establish industry standards. Only exercise rehabilitation will usher in a period of rapid development. "

■ China City News Reporter: Diao Jingyan

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