The "summer file" of Beijing -Shanghai passes through the "summer file" drives the tourism market to rise

21st Century Business Herald reporter Gao Jianghong intern Jing Yushu Beijing report

"Indeed, you can see that the market has improved significantly," on the afternoon of July 1, Chen Chen, general manager of Hainan Kangtai Tourism Co., Ltd. told the 21st Century Business Herald that starting from mid -late June, the Hainan tourism market has ushered in a strong passenger flow, of which of which More than 30 % are from Shanghai.

The Shanghai people, which had been over for more than two months, not only flooded to Sanya, Wanning, Haikou and other places in Hainan, but also ran to Chengdu, Yunnan, Lanzhou and other places, and a "Shanghai wind and Shanghai rain" were scratched across the country.

It is foreseeable that as the cultural tourism market in Shanghai and Beijing is successively opened in an orderly manner, the summer tourism market may usher in a wave of small waves.

"The national college entrance examination is over. Most of the primary and secondary schools have ushered in summer vacation at the end of June, and the summer tourism market has been launched." Qunar CMO Huang Xiaojie said that from the big data of where to go, the summer file drives the tourism market to accelerate the recovery momentum. On the platform where to go, from June 1st to 30th this year, hotel reservations across the country increased by 40%from May. In the next two weekends in June, the hotel reservation has exceeded the same period of 2019; domestic air tickets are issued In June, a 50%increase in May in June.

The gradual recovery of the summer tourism market seems to be a reality.

Shanghai Tourism Recovery

Consumption mentality is a mysterious psychology, and sometimes it takes a little opportunity to ignite confidence like flames.

On June 30, the first day of the Shanghai Disneyland resumed operation, Shanghai Baoma Gini grabbed the appointment quota, and finally could take the child to the park to play like the past.

Unexpectedly, the return of Shanghai Disneyland was widely welcomed by tourists. On the Flying Pig Platform, the ticket volume of tickets for the first day of the Shanghai Disneyland's sale increased by 42%from the normal business period in March. According to the Ctrip platform data, as of 19 pm on June 30, the hotel reservation within three kilometers around the Shanghai Disney Resort increased by 36%from the same period last week, and the number of nights increased by more than 40%. The search volume and reservation volume in the suburban hotels are two digits higher than the urban area.

"After the test of the epidemic, Shanghai Disney can reinstate and restart, which is of unusual significance for Shanghai. It is a sign that Shanghai restores fireworks and restores daily prosperity. It is also expected that the summer tourism market will usher in a strong rebound." Paradise is a very comprehensive format, which has a significant effect on comprehensive consumption such as transportation, accommodation, catering, and fast -moving consumer consumption. At present, there are 69 hotels around Shanghai Disney Resort. The operating situation of the surrounding hotels, homestays, catering, and shops is directly related to Disney. Where to go, after the Shanghai Disney official announced the park, the search volume of surrounding hotels increased instantly by 260%, and the reservation volume increased by 1.5 times from June 27.

The opening of Shanghai Disney also drives the popularity of other scenic spots in Shanghai. Data from Qunar Tickets show that on June 28, the number of tickets for Shanghai Scenic Area increased by more than double the month from the 27th, and the ticket volume of all scenic spots in Shanghai increased by 80 % month -on -month. Huang Xiaojie believes that the huge radiation capacity of the "Disney effect" will further drive the resumption of work in Shanghai's cultural tourism industry, and inject another dose of "strong heart needle" for the recovery of the national cultural tourism market.

Recently, local tourism and inter -provincial tourism in Shanghai have also ushered in accelerated recovery. According to Ctrip data, as of June 29, the overall tourist reservation volume with Shanghai as the destination increased by 109%from the same period last month, and the number of inter -provincial tourism reservations increased by 35%.

Theme park promotes heating up

Prior to the opening of Shanghai Disneyland, Beijing Global Theme Park also resumed operations on June 25, which strongly led the recovery of the Beijing tourism market and drove surrounding hotels to an increase of nearly 50%last weekend.

"Theme park has always been the most popular attraction type in the summer. Following the Long, Haichang, Sunac, and Global, Shanghai Disney is the last big IP -themed Park in China. After the completion of these strong brands, not only consumers are not only consumers. The happiness is even more happy, and it is expected to further bring the national theme park. "Huang Xiaojie said.

Where to go, there are currently 3041 theme parks in the country that are operating normally. With the gradual stable prevention and control of the domestic epidemic, if the major domestic theme parks can make good use of the traditional summer tourist season in July and August in time, it is expected to use the local consumption. The opening of the Beijing Global Resort and Shanghai Disney is expected to play the "multiplication effect" and drive the tourism consumer market in Beijing, Shanghai and the country to stabilize and recover.

"Summer is the traditional peak season of theme parks. The restart of the Beijing Global Resort will be popular with many student tourists, which will further drive traffic in the national theme parks." Huang Xiaojie said that from June 1st to 28th, the national theme park ticket sales volume It has doubled from the previous period from May. Where to go to the Big Data Research Institute analysis, according to the trends of previous years, during the summer, the sales volume of tickets for national theme parks can generally account for more than 30 % of tickets for national scenic spots, while Shanghai Disney+Beijing Universal Studios. About 20%of the number of theme parks across the country will be divided.

Tickets for some non -provincial capital theme parks have increased significantly in the past month. For example, from June 1st to 28th, the sales of the theme parks of Jiangsu Suzhou have increased by 27 times, Guangdong Jiangmen increased by 23 times, and Anhui Wuhu increased by 20 times.

In addition to the theme parks, many of the scenic spots reappear long -lost passenger flow. Last weekend (June 25th-June 26th), the ticket volume of flying pigs increased strongly by 74%year-on-year. Deng Ning, deputy dean of the School of Tourism Sciences of the Second Institute of Foreign Languages ​​in Beijing, believes that with the stability of the epidemic prevention and control situation, the cultural tourism departments in various places have successively launched summer tourism activities and preferential measures. Domestic tourism needs will be concentrated in the summer. Traveling, parent -child travel, and relatives will be a popular format. Self -driving tour, family group, car rental tour, etc. will also have strong demand.

With the successive vacation of students in various places, the "Star Number" mark of the communication itinerary card is canceled, and the heat of summer tourism reservations has risen rapidly this week. "We have recently received a large number of summer reservations," Chen Chen told reporters that although the business such as group tours has not yet recovered, the custom tour business has exceeded 2019 and has become the biggest harvest of this epidemic.

Flying Pig data shows that since the end of the 618 major promotion, the number of night sales of hotel packages sold in the promotion of China has maintained a double -year growth trend year -on -year, and this week has increased by more than 2.2 times year -on -year. The calendar and calendar tickets for instant reservations also ushered in the peak. In the past week, Flying Pig Hotel's booking volume has increased by 55%month -on -month, and summer ticket reservations have increased by more than doubled.

With the adjustment of the prevention policies of residential personnel in two cities in Beijing and Shanghai, the number of air tickets departing from Beijing and Shanghai continued to rise, and the number of hotel orders also kept a recovery momentum. "We have one -third of our guests from Beijing and Shanghai." Chen Chen revealed that recently, Beijing -Shanghai, especially Shanghai, has increased significantly. Data from Flying Pig shows that in the past week, Beijing Hotel reservations have increased by more than 1.2 times the same period last month.

The data of where to go also shows that some cities' hotel reservations this summer have exceeded the same period last year. Especially in non -provincial cities, the increase in hotel reservations is faster than the provincial capital cities, showing the strong needs of local local tourism, surrounding tourism, and huge space for cultural tourism resources.

Huang Xiaojie introduced that from the perspective of the supply side and market research, the sales of summer vacation products in research and volunteers this year have increased higher. The consumer groups of research products are mainly middle -aged and elementary school students, focusing on museum -based studies and natural camping on foot; for high school students, the main volunteers+travel, such as incense, water quality testing, Tibetan culture and language classrooms, Yanghu garbage clearance, Thangka drawing Essence In addition, the wave of camping and RVs this year, and RV camping is also on the summer hot sales list this year.

The national summer tourism market is ushered in a "inflection point". On the other week, in the past week, hotel reservations have exceeded the same period in 2019. Among them, Changsha's reservations increased by 58%compared with the same period in 2019, Haikou increased by 29%, Foshan increased by 20%, Chongqing increased by 19%, Chengdu increased by 12%. Level.

In terms of large transportation, the domestic civil aviation market has continued to exceed 10,000 classes for several days. In addition to the steady recovery of domestic air tickets, the number of international air tickets has also increased significantly under the stimulation of several good news. On the platform, the search volume of 6.30 international air tickets has reached a new high of the platform in the past two years.

Lan Xiang, dean of where to go to the Data Research Institute, analyzed, "Under multiple benefits, the number of civil aviation and railway travel is expected to grow further. The recent increase in the number of flights will also be the peak of summer travel, and to provide travel guarantees for travel and re -production and re -production. The price of air tickets will also gradually return to the level of previous years. "

"We were impressed by the abrupt end of last year's summer tourism," Chen Chen admitted that although the current recovery of the tourism market is obvious, tourists have not really relaxed. They are always worried that once the personnel flow frequently, it will bring risks again. The string, can't loosen, dare not loosen.

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