Shanghai Disney leads to restart the "freedom of travel" needs to be patient

21st Century Business Herald reporter Zheng Zhiwen Intern Reporter Lu Shuang Shanghai report

On June 30, the Shanghai Disneyland, known as the "Barometer" of Shanghai Cultural Tourism Industry, resumed operations after more than three months. At 7 am, many tourists have been waiting for the park at the entrance of the park early. The iron powder claims that "finally go home."

The 21st Century Economic Herald reporter learned from the Shanghai Cultural and Tourism Bureau that from July 1, Shanghai will gradually open the museum and art museums, as well as all types of A -level tourist attractions in indoor and outdoor. From July 8th, gradually open movie theaters and performance venues. The relevant requirements of the public library, cultural museum (community cultural activity center), and tourism consulting service centers are gradually open to the relevant requirements of the prevention and control of territorial epidemic conditions.

After the news was released, on the Internet platforms such as Meituan and Ctrip, the search popularity in Shanghai's scenic spot increased by nearly twice the day before the previous day; museums, exhibition halls and other scenic spots increased by more than 300%. "The gradual recovery information of 8 types of cultural travel places such as museums, art museums, and A -level tourism scenic spots is the iconic action of further opening up in the Shanghai Cultural Tourism Market, and a big step for the economic recovery of the Shanghai after epidemic." Ctrip The person in charge of the ticket said.

However, for the entire tourism industry, heating still needs to wait for the time. Lin Huanjie, dean of the Chinese theme Park Research Institute, said in an interview with the 21st Century Business Herald that it will take some time to restore the confidence of operators and tourists. It is expected that by the end of this year about.

Search volume climbing

According to Meituan data, after the Shanghai Disney resort announced the resumption of the opening of the park, it instantly became the first place in the national scenic spot, and the number of visits increased by more than double the month. At 7 am on June 29, after the Meituan officially sold the Shanghai Disneyland Ticket, a order was sold in the first second. On the first day of opening the park, the number of reservations on June 30, and hotels in Shanghai Disneyland and surrounding hotels also ushered in a booking boom.

It is reported that the Shanghai Cultural and Tourism Bureau announced that starting from June 1, the outdoor tour part of the A -level tourist attraction will be opened in an orderly manner, and the current flow restriction measures not exceeding the maximum carrying capacity will be not exceeded. At present, there are 67 Chinese Communist Party of 134 A -level tourist attractions in Shanghai.

The 21st Century Economic Herald reporter learned from Ctrip that there are currently over 80 scenic spots to restore ticket reservations or appointment services on the Ctrip platform. Ticket reservations for local scenic spots in Shanghai have been restored to 70 % of the same period in February this year. Since June, "Shanghai" has increased by more than 500%from the previous month on the Ctrip platform.

Shanghai Disney Resort, Shanghai Haichang Ocean Park, Shanghai Happy Valley, Sun Island Tourist Resort, Oriental Pearl, Shanghai Maya Beach Water Park, Jinshan City Beach, Shanghai Wild Zoo, Bihai Jinsha, Shanghai Zoo and other scenic spots The most popular attraction.

The searches of the Shanghai Nature Museum, the China Navigation Museum, the Shanghai Nature Wild Insect Museum and other museums and other museums have continued to rise. According to Ctrip data, on June 30, the popularity of search in the Shanghai Scenic Area increased by nearly twice the day before the previous day; museums, exhibition halls and other scenic spots increased by more than 300%.

After the release of the gradual openness, from the perspective of the travel platform data, the travel time that most users pay attention to are mainly concentrated in nearly a week.

It takes time to recover

In addition to the resumed operations of the scenic spot, the performance venue will also gradually open on July 8.

The public account of Shanghai Cultural Plaza issued a notice of re -invoicing the ballet "Camellia Girl" on June 30. It is reported that the 2019 Shanghai Ballet Ballet Ballet "Camellia Girl" was on the stage of Shanghai Cultural Plaza. After a lapse of 3 years, the return of the opening of the work after the cultural square epidemic will be held on July 8th.

Earlier, in this round of epidemic, the Cultural Plaza has officially closed the venue since March 11. It has been postponed/canceled 90 games. Various businesses have lost 13.26 million yuan and the cost of preventing epidemic prevention is more than 240,000 yuan.

Lin Huanjie, dean of the Chinese theme Park Research Institute, said in an interview with the 21st Century Business Herald that the impact of this round of epidemic on the cultural tourism industry in Shanghai has never been before, and it also radiates to the Yangtze River Delta region. Worries, liquidity is basically not too great. "

The Comprehensive Group of the State Council's joint prevention and control mechanism recently issued the "Notice on Printing and Distributing New Coronatte Pneumonia Pneumonia Prevention and Control Plan (Ninth Edition)" (hereinafter referred to as the "Ninth Edition Prevention and Control Plan"), optimizing and adjusting the time limit of the isolation management and adjustment of risk personnel and adjustment Methods unified the standards for the central and high -risk zones, which is also relatively good for the cultural tourism industry.

In the view of Fang Zeqian, an analyst at the Ctrip Research Institute, favorable news such as the confirmed cases and asymptomatic infections in Shanghai has not added local new crown pneumonia for many days, which will further promote the opening of the Shanghai Cultural Tourism Market. "I believe that it will not be long after Shanghai will usher in the real sense of inter -provincial tourism, and the former grand occasion of Shanghai tourists will be reproduced again."

It is undeniable that cross -provincial tourism and outbound tourism are still the focus of the tourism industry's revenue.Lin Huanjie believes that it is important to restore tourists' confidence and operator confidence."In the past, the operator had to start the operation immediately, and now the operator itself also has a lack of confidence. Some operators will worry that there is still risks after starting the normal business, so they may watch it for a while. Visitors will also worry about sporadic cases.The emergence will also disrupt their plans and arrangements. "In his opinion, searching for online searching does not mean actual sales."Everyone is watching the status. These data of traffic travel, hotel staying, entering the park, or entering the scenic area are relatively accurate, but they cannot judge the recovery of the cultural tourism industry based on the search volume. This is unscientific."

At the same time, he also predicts that if the policy continues to be beneficial to the market and is beneficial to the cultural tourism industry, the output value of the cultural tourism industry in Shanghai by the end of this year is estimated to return to about 80%of the same period last year.

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