Gongyi "Night Economy" recovers to promote the recovery of the market economy

Zheng Bao All Media Reporter Li Xiaoxia Gongyi Times Wu Ruixia

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During the summer, the night tour opened. Gong Yi's night was lit, and the economy was also hot at night.

As people's willingness to go out of leisure and entertainment at night is significantly enhanced, in Gongyi, the "night economy", which is quietly recovering, is making the city appear vibrant, and citizens' favor for "night tour" is also increasing. No, Sister Zhang, who was working for a day, just returned home, and said on WeChat with a good friend Xiaoya Voice: "I heard that Gong Yi is more and more exciting, the cool breeze tonight, beautiful scenery and food can not be disappointed. Appointment. At 8 o'clock in the evening, I saw Houbescasmen on Shihe Road. "

The rise of the "trunk bazaar" has set off a new wave of "night economy"

In the Herbuscan gate, Sister Zhang and her friend Xiaoya were really eye -opening. The trunk of a private car is opened. Milk tea desserts, specialty snacks, daily debris, trendy accessories, tide play cute pets, night wine stalls ... then set up folding tables and chairs In the signboard, a micro -shop of a family of micro -shops came out, and the "trunk market" that made people shine was also formed.

Sister Zhang and her friend Xiaoya found that the "trunk bazaar" is very different from the traditional night market. It is not only flexible, easy to adjust, but not blocking the main roads. Although it is a stall, it is not "low". The reporter also found that most of the "trunk bazaar" are young people. Their stalls are novel and the thresholds are not high. Most of the foods sold are semi -finished snacks, which are simple and fast processing.

The 12 -year -old Chang Yuhao wore a hat, mask, tied a apron, and introduced to customers that the authentic Taiwan braised pork rice was the Tao. At a young age, she was not afraid of the scene at all. It was a veteran of doing business. His father, Master Chang told reporters that before the opening of a restaurant, affected by the epidemic, the business could not be done. The recovery of "Night Economy" made him see business opportunities in Zhejiang who had learned Taiwan's braised pork rice. "I have a car, semi -finished ingredients, small tables and stools, and it is very convenient. Children take the summer vacation and just follow the life. We will come at 8 o'clock in the evening and collect the stall around zero. At 20 yuan, we sold 15 yuan. When the business was good, we could sell more than 500 yuan a night. All the people came. "Mr. Chang also brought a garbage bag, and the tableware after meals can be cleaned in time.

Like Mr. Chang, the stall owners here attach importance to the quality of health and service, attracting a group of consumers to take the initiative to "try", making people feel a different consumer experience in a refreshing consumption scenario. The strong fireworks and popular popularity of the night market made Gong Yi's "trunk market" look fresh and special. A small trunk, not only the goods, but also the vitality of young people brought to the city. Essence The rise of the city's "trunk bazaar" is just a microcosm of the new wave of "night economy".

The characteristic business district focuses on "cultural cards"

Historical elements improve the connotation of "night economy"

In order to stimulate the potential of the cultural market consumption, boost industry confidence, and create "consumption in Gongyi" and "leisure in Gongyi" brand. The year of the summer of the Consumer Season Consumer Season of the Year is fully promoting the recovery of the cultural tourism market. Through a period of practice, the city's night economic atmosphere is also constantly updated, and the culture has given citizens a more valuable night economic experience.

Focusing on the unblocked "You" Gong Yi, Hi "Buy" Gong Yi, Huan "Entertainment" Gong Yi, enjoy the theme activities of Gongyi, and "Xingxing" Gongyi, comprehensively integrate the city's "eating, living, traveling, traveling, buying, buying, buying, buying, buying, buying, buying, buying, and buying, and buying Entertainment "full element cultural tourism resources and vigorously carry out the activities of benefiting the people. Among them, the "immersive" night tour theme activity innovation launched "Seeing and Kang Million", dreaming back to Datang · Night Tour Hometown, Camping Concert, Dinosaur Lighting Festival, Wildwalter · Song Delu Camp and other night tourism projects. In the cultivation of diversified night consumption models, leaving the industrial chain, and bringing a variety of night cultural tourism feasts to the general public and tourists.

Seeing the antiques of the Million Manor during the day, Sister Zhang and her friend Xiaoya walked in the manor's trails in a gloomy place, and had a different experience. Luo Shui is sparkling under the night. During the light and shadow, the lanterns under the eaves are stringing a century -old story. The lamp strap on the ridge connects today ... Make them lingering. Not only admire the charm of ancient buildings, but also enjoy the theme performances such as "Piao Lao Choose" and "Kangjia Meng School", and evoke their strong interest in manor culture and Heluo culture.

According to Li Guoxia, deputy director of the Kang Million Manor Management Office, the manor has been setting up at night since June 7, with the manor culture as the coordinates, highlighting 4 themes: surround the main house area to create a "home" culture; Create "Yu Shang culture"; surround the Nanda Garden and highlight the "cultivation culture" on the banks of the Luoshui River; to create a "Mongolian Academy" around the square, to enable participants to accept the influence of traditional culture in the subtle way.

Li Guoxia also said: "We are the first night tour projects, and we will start preparing in late May. From the concept scene to design, everyone attaches great importance to it. At present, it is continuously improved in practice and exploration. The whole manor is swimming, as long as 19.9 yuan. Next, it will make some appropriate adjustments according to the opinions of tourists. On the basis of the combination of dynamic and static, the main interpretation of the Kang family is the bustling of the Kang family, the cultural connotation, let the tourists be in The profound and profoundness of the local culture in the game. In the next step, there will be a few punching points. We are confident that the night economy will do 'live' to do 'fire. " Public areas and infrastructure of the Ticket Office, Tourist Service Center and other public areas and infrastructure, and conduct temperature measurement of tourists, check the prevention and control measures such as health codes and itinerary codes, and create a peaceful and comfortable play environment for tourists.

The night of midsummer has become the "golden age" of stimulating economic consumption

Neon flickering, thousands of lits.

The hustle and bustle of the major businessmen, in the major night markets, the fireworks of the city came, and the music fountains, square dances, and walking away. The popularity of major parks and squares was full of popularity. Among this emerging group, there are children who play and play beside the music fountain, aunt who dances in the Cultural Plaza, there are young people who are swaying with music in the bar, and a busy day for a day. Urban white -collar workers, the takeaway brothers who are busy traveling in the night of the city ... They each move, exudes a light that belongs to themselves, forming Gong Yi's most dazzling "night economy" form.

There are currently nearly 100 merchants in the Great Song Food City. Sister Zhang and her friend Xiaoya were late at night when they went in. She had a variety of fried yogurt, grilled cold noodles, big face chicken chops, pockets, fried skewers, households' gluten, Nishimura chopped cakes, lotus seed porridge, old Beijing Beijing, old Beijing Special snacks such as Belly Belly are filled with dense flue gas, making them appetite. I took a bite of rice noodles and felt the city's long -lost fireworks, and began to enjoy the most wonderful moment.

Wang Shuangqing, the head of the Great Song Gourmet City, introduced a series of preferential policies that stimulated the potential of "night economy", such as exempting one month's rent for merchants; starting on June 1, it will be exempted from entrepreneurial college students, veterans, and party members, and will be reduced by 40%. ~ 50%of preferential policies such as expenses.

"Night Economy" expand consumption time and space

"Hua Lan is bright, and the beautiful scenery is accompanied by this night. This night is really intoxicating." Near midnight, Sister Zhang and her friend Xiaoya were still interesting, nostalgic in the bright lights, and sighed.

The night breeze was gently blowing, the city was lit, and it was woven to glorious golden neon clothes, covering the darkness of the night, reflecting the unique style of the city. Gong Yiren washed away in a hurry and tiredness during the day, and took a family to walk out of the house and rushed to the food city, pedestrian street, park and cultural venues to feel the unique charm at night.

"Night Economy" is also "lighting up" the countryside. Whether it is the dinosaur lantern festival in the Changshou Mountain Scenic Area of ​​the Bamboo Forest, or the "Rishan Mingyue Camp Concert" held in the Mingyue Moon Camping Town of Rihe Town, the citizens can enjoy a different experience.

It is reported that, around the theme of promoting consumption, Gongyi City will also organize the form of "Cultural Tourism IP Creative Gongyi", non -heritage shopping festival, music beer food festival, "new cultural travel and benefit life", and rich content. Supporting activities, encourage the city's A -level tourist attractions, cinemas, KTVs, star hotels, homestays and other places to discount on tickets, product packaging, issuing consumer coupons, and discount packages to make it beneficial to the people.

The prosperity of the "night economy", in addition to relying on the authentic goods, eye -catching prices, and thoughtful services, it also needs to follow up a series of supporting facilities such as buses. In Gongyi, whether it is a "night economy" consumer or service staff, the convenient travel conditions are still the way most people depend on night travel. At present, the city has optimized and improved some of the existing urban buses, urban and rural bus lines, and finally formed more than 10 tourist buses covering more than 10 tourist buses along the Huangshan Scenic Area, the Seven Emperors of the Urban District, a key scenic spot in the southern mountainous areas, and key rural tourist spots Walks, convenient for citizens to travel.

The gorgeous night scene atmosphere and characteristic cultural tourism experience and business district experience have become a vivid footnote for litting the city and the "night economy" of the countryside.

Suddenly like a "night" spring breeze, the "night economy" has spread throughout the earth, and "potential under light" has become a hot topic. Whether it is cities or villages, Gong Yi is the same during the day, but at night, it has its own wonderful.

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