"National Cultural Digitalization Strategy" Qihang Cultural Museum industry should be sometimes

Appreciate literary performances online, follow the talents of cultural moody classes, and the exhibition is full of taste, and the live broadcast of punch -in -the -cards is a lot of expectations for online cultural life, and the level of digitalization of corresponding public cultural services is more important. With the rise of "national cultural digitalization" to a strategic height, the needs and cultural supply of the masses will move towards the intersection, causing a new round of change.

Digitalized Public Cultural Services

Recently, the China Affairs Office and the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" (referred to as "Opinions"). "Opinions" put forward specific goals for the development of cultural digitalization in the "Fourteenth Five -Year Plan" period and deployed key tasks, including associated with Chinese cultural databases, consolidating cultural digital infrastructure, building cultural data service platforms, promoting digital transformation and upgrading of cultural institutions, and promoting digital transformation and upgrading of cultural institutions. Develop a new scenario of digital cultural consumption, improve the level of digitalization of public cultural services, accelerate the digital layout of the cultural industry, and build 8 key tasks for the establishment of a cultural digital governance system. This means that cultural digitalization has risen to the height of the national strategy, and the digital process in related fields will be further accelerated.

In recent years, the digitalization of public cultural and its construction has attracted much attention. This year's "Government Work Report" clearly proposes that it has promoted the digital construction of public culture, promoted the optimization of the layout of grass -roots cultural facilities and resource sharing, and expanded the supply of high -quality cultural products and services.

The "Fourteenth Five -Year Plan" Public Cultural Service System Construction Plan issued by the Ministry of Culture and Tourism also proposed to promote the social development and digital, network, and intelligent construction of public cultural services. At the end of the "Fourteenth Five -Year Plan" stage, the layout of public cultural services is more balanced, the service level is significantly improved, the supply methods are more diversified, and the development of digital networking intelligence can achieve new breakthroughs.

Chen Bing, deputy director of the Jiangsu Provincial Cultural Museum, said that the rising cultural digitalization to the national strategic level fully reflects the strategic vision of the Party Central Committee to grasp the development of the times and the strategic plan for the digitalization of cultural digitization. Provincial public cultural institutions should carefully study the "Opinions", formulate specific implementation plans, and make efforts in improving the level of digitalization of public cultural services, strengthening digital resource construction, and expanding the application of digital cultural consumption. The gravity is an indispensable and important means for digital services as a public cultural service.

Jin Yong, deputy curator of the Chongqing Municipal Museum of Art, believes that my country's cultural development and construction have entered a critical period, sensitive period and opportunity period. The introduction of the "Opinions" is properly. Chongqing will basically build a big data system for the Chongqing mass system cultural big data system with physical distribution, logical association, fast link, efficient search, comprehensive sharing, and key integration by 2035 in accordance with the eight major tasks. Ye Jianwu, deputy director of the Public Service Division of the Hunan Provincial Department of Culture and Tourism, said that Hunan strives to coordinate the construction of public digital cultural services, promote the digitalization of cultural resources, the generalization of cultural facilities, and the intelligentization of cultural service terminals. The public provides convenient services.

"Digitalization is the inherent requirements of the high -quality development of public cultural services. It is an inevitable choice for further realizing the standardization and equalization of public cultural services." Li Yan, director of the Chengdu Cultural Museum of Sichuan Province, said that the Chengdu Cultural Museum will take advantage of the national cultural digital strategy to promote The Dongfeng continues to dig digital services and continuously meets the people's longing for a better life.

Chen Bo, deputy director of the Taizhou Culture, Radio, Television Tourism and Sports Bureau of Taizhou City, Zhejiang Province, said that during the "14th Five -Year Plan" period, Taizhou will always keep up with the needs of the masses, take the initiative to innovate and develop, and actively actively optimize cultural digital infrastructure and service platforms. Data centers of various cultural institutions, improve the digital layout of the cultural industry industry, promote the digital construction of public cultural digitalization to a new level, and strive to form an online and offline interactive interaction, three -dimensional coverage cultural service supply system, making the people's spirit more rich, life better life, better life Essence

According to Gu Dandan, the director of the Futian District Public Culture and Sports Development Center in Shenzhen, the introduction of the "Opinions" provides the full coverage of public cultural services that can be operated, replicated, and promoted for the public cultural undertakings in the epidemic era. New ideas. In terms of the construction of "data+network", as the first batch of digital construction pilot units in Futian District, the Futian District Public Culture and Sports Development Center, the next step will strengthen the construction of cultural big data resources of the Cultural Museum and accelerate the comprehensive integration with the national public cultural cloud. Speed, integrate platform construction into the national big data system construction.

New model of digital building cultural services supply

Digitalization of public culture is the product of the combination of public culture and digital technology. On the basis of the implementation of digital information technology and digital engineering, cultural resources can break the limitation of time and space, and the ability and dissemination of the corresponding public cultural services are expanded. The digital construction of "online and offline integration" is not only an inevitable choice for promoting the quality and upgrading of public cultural services, but also an effective way for the people to share digital development. New requirements for digital service brands and digital standards. The reporter learned that various places are actively integrating resources, using digital platforms to explore online and offline integration services, and create a "cultural museum without walls."

With the help of national and provincial cultural platforms to do a good job of digital cultural services, the Jiangsu Public Cultural Cloud Platform covers all cultural museums (stations) in the province. It has the functions of sharing live broadcasts, event appointments, mood classes, and resource appreciation. Since its launch in 2018, online services have exceeded 100 million people, which has played a key role in improving service efficiency, optimizing the communication mode, and reconstruction of business processes. The Taizhou Cultural Museum's "Cultural Supermarket" project was launched in 2008. Based on ordinary people, based on free public welfare training, with WeChat public account as the service platform, continuously optimizes the digital resource library of "cultural supermarkets" training, vigorously vigorously optimize the training of "cultural supermarkets", and vigorously optimize the training of "cultural supermarkets" and vigorously. The development of lectures, exhibitions, and performances combined with "online and offline" integration and "online", and build a new scene of digital services for "large cultural supermarkets", and promoted the popularization of high -quality development of the national art. In recent years, Taizhou's "Cultural Supermarket" has successively moved offline activities such as "Taizhou Cultural Year", boutique drafts, and citizen's artistic corners to improve the accuracy of the supply of activities. Wait for digital service platforms to create a "big supermarket tutor", carry out "cloud teaching", successfully set up the "art school" of the masses, pioneering a new situation of art training, event propaganda, and service objects, forming a line Cultural service supply system of interactive interaction and three -dimensional coverage.

Shandong Weihai Public Culture Traveling Cloud Integrated Municipal, District, Town, Town and Street, and some villages (communities) public cultural venues, cultural activities, digital resources and tourism resources, so that the masses can enjoy one -stop channels through the computer side, mobile terminal and other channels. Information and information, cultural activities, venue reservations, cultural classrooms and other online services. Through Wen Yiyun's digital reading Weihai system, the number of public welfare training participants in the Cultural Museum, the real -time borrowing of books, platform user analysis, order analysis and other data of the library are transformed into information visual charts in real time The level of digital management of public cultural services. "With the help of platform data, it is easier to discover the highlights and deficiencies of work, so as to form a good communication mechanism with positive feedback and mutual promotion with the masses. According to the needs of citizens, we have added many special courses and will continue to enrich cultural resources. Optimize cultural services. "Jing Guosheng, director of Weihai Mass Art Museum, said.

Promote the popularity of the national art

Comprehensive integration into the national strategy

Cultural digitalization has a huge impact on the supply methods, communication forms, and interaction methods of public cultural services. At this stage, although the total amount of public cultural resources in my country has grown rapidly, and the digital construction of public culture has achieved staged results, due to the resource layout and technical level, there is still a lot of room for development in the application conversion level of digital cultural resources. Fundamental efforts to further strengthen the integration of data resources, technical resources and platform resources.

Bai Xuehua, director of the National Public Cultural Development Center of the Ministry of Culture and Tourism and Chairman of the Chinese Cultural Museum Association, said that cultural museums at all levels should clarify their own positioning, give full play to the advantages of the popularization of the popular art of the whole people, and comprehensively integrate into the national cultural digital strategy; The role is to promote the general library of the popular resources of the national art to the Chinese cultural database and the public cultural cloud to access the National Cultural Specialty Network; create cultural data to serve the national brand, promote the digital transformation and upgrading of grass -roots art popularization services; deploy rural cultural construction and improve the efficiency of grass -roots services; Improve the standards, build a supply and demand docking platform; strengthen industry construction, and improve the level of digital governance of the cultural museum industry.

Li Guoxin, Dean of the Institute of Cultural Museum Development Research Institute and professor of the Department of Information Management of Peking University, believes that the "Opinions" depicts the overall blueprint for Chinese digital construction in the process of building a strong country. , Comprehensively share and integrate the vision goals of the national cultural big data system. He believes that strengthening the construction of digital resources for the popularization of the national art and enhancing the capacity of digital content in the Cultural Museum is the primary task of digital construction in the Cultural Museum to a new level; innovating the experience scene of the popularity of the national art is an important breakthrough in the digital construction of the Cultural Museum to a new level; The popularization training system of the National Art of Arts connected online and offline is a special project that has jumped to a new level of the digital construction of the Cultural Museum. It is necessary to take the opportunity of cultural big data construction to promote the possibility of diversified sources of funds and the reform of the new path of reforming the income distribution mechanism.

(China Culture News reporter Wang Bin interviewed and sorted)

Source: China Culture News

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