The online shop was fined 210,000, and the customer service called "only for customers to give customers better reference"

The Yangtze River Daily Da Wuhan Client July 1st (Trainee reporter Li Yizhen) Recently, the Tmall store of the Taobao platform "Haoall Flagship Store" was punished by relevant departments to be punished by relevant departments for "buying praise" for "buying praise". It is puzzling that on July 1, the reporter logged in to the Taobao platform. The comprehensive experience of this clothing store turned out to be four stars. It won many praise clothing for sales. Tmall platform also pushed the buyer.

Suspected false propaganda and violate fair transactions

On December 2, 2021, according to clues to the superior, law enforcement officers of the Zengcheng District Market Supervision Bureau of Guangzhou Province conducted on -site inspections on the operating venue of Guangzhou Yili Clothing Co., Ltd. Essence

After investigation, Guangzhou Ah Lili Clothing Co., Ltd. opened an online store named "HAOALL flagship store" online for clothing sales.

Since April 2020, Guangzhou Ah Lili Clothing Co., Ltd. has authorized to entrust others (outer contractors) to induce buyers to make corresponding product praise in accordance with their requirements in a "praise" manner. The show event, if the buyer publishes pictures with pictures in accordance with its requirements, the buyer can get a 3 yuan cash red envelope. The standard settlement fee of the outsourcing party).

If the buyer competes after the possession of the picture with the picture, the buyer can get a 5 yuan cash red envelope. The standard settlement fee for the agency fee for the outsourcing party; starting in November 2021, the cash red envelope that posted pictures praised and recovered was changed to 4 yuan, and the company's agency fee settlement standards with outsourcing party were adjusted to 18 yuan/item.

In addition, Guangzhou Ah Lili Clothing Co., Ltd. also entrusted the outer contractor to contact the buyer to make five -star praise by phone or text message, and pay the agency fee to the outsourcing party in accordance with the standard of 0.9 yuan/piece. The company and outsourcing are settled once every half a month, and are calculated according to the five -star praise and the buyer show event. A total of 25,7926 yuan for agency costs, deducting the after -payment after payment, and the actual cost of acquired buyers' praise is 252,825 yuan.

On December 2, 2021, after being investigated by Guangzhou Ah Mili Clothing Co., Ltd., it immediately stopped commissioned an outer contractor to conduct agency activities.

On June 7, the Zengcheng District Market Supervision and Administration Bureau of Guangzhou City delivered the "Notice of Administrative Penalty Hearing" to Guangzhou Ah Lili Clothing Co., Ltd. The law enforcement officer in this case said that because Guangzhou Ah Mile Clothing Co., Ltd. actively cooperated with the investigation, truthfully explained the facts of illegal facts and proactively provided evidence materials. The acts of false product praise can be punished lightly.

On June 24th, the Zengcheng District Market Supervision and Administration Bureau of Guangzhou City shall impose administrative penalties for Guangzhou Ah Mile Clothing Co., Ltd. in accordance with Article 20 of the Anti -Unfair Competition Law, and fined 210,000 yuan.

Shop customer service response: those praise is true

On June 30, the reporter logged in to the Tmall platform. The store involved was operated as usual, and Taobao gave the store's comprehensive experience to four stars. Click on its top -selling clothing page, with a total evaluation of more than 100,000, and more than 16,000 reviews. Some good netizens have made additional evaluations.

Regarding the administrative punishment of its stores for suspected false propaganda, the reporter found the customer service staff of the store, and the other party directly denied the matter, and emphasized that the evaluation in the store was real. For reference.

The customer service first emphasized the "quality guarantee" of its stores, and then denied the fact that the store was punished by administrative penalties. And explained, "The evaluation is true, but just make a better reference."

The black cat complaint platform found that consumers have complained about the quality and store services of the product of the Haoall flagship store from last year from last year to this year. Some Wuhan buyers are worried about quality issues and want to retreat.

Subsequently, the reporter contacted the Tmall platform customer service, and its reply was: "It is a private commitment behavior of the seller, which seriously violates the requirements of the platform and can be reported." It is worth noting that the name of the report is "harassing and insulting reports" and violated the law. Sex is not prominent.

Some buyers vomit the illegal and illegal behavior of the Taobao platform in the default merchant. As long as they involve the words "sun -order" and "praise", any promise does not support it.

【Edit: Zheng Xiaoxiao】

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