Lintong cherry e -commerce shop breaks out of the famous hall: With the help of Jingdong logistics, the cherry season sells 117,000 orders

Text | Shandong Financial Report WeChat public account Wang Yajie

"The sales of more than two months are close to 20 million yuan!" In the past few days, Peng Zhichao, the general manager of Shandong Jiaobai Information Technology Co., Ltd. (hereinafter referred to as "Shandong Jiao Bai"), can finally breathe. He just took a look at the 618th. From April to June 18 this year, he had more than 100,000 cherry orders sent by JD Logistics in JD.com's stores.

As a local cherry merchant in Lintong, Shandong, such a large shipment and such efficient operation efficiency are what Peng Zhichao did not expect. E -commerce shops broke out of the famous hall, and small and micro enterprises also received the attention and support of the local government. Today, Peng Zhichao has become Lintong's local e -commerce "celebrities". Not only does it operate its own company, but also manages the origin of the three parties of the government and JD Logistics. hub.

Take the straight trunk line Dongfeng to take a shipments of 15,000 kg a day

"Our own Jingdong store, this year's order volume is 117,000 orders. June 2 is the peak period of 618 pre -sale delivery. When the South China region is opened to pull the straight line, we will take 15,000 catties of fruits a day, and continuously After walking for five days. "During the 618th period of this year, when the economic Herald reporter contacted Peng Zhichao, he was on a business trip in Yantai. This trip was to adjust the goods.

"Now, the company also has a cold storage storage cherry in Yantai. I am here to adjust the goods in Yantai today, and transfer the goods back to Weifang Linyu."

In fact, in Shandong, in addition to the well -known Yantai big cherry, there are many cherry characteristics, such as the Lin Zhichao's Lintong. This small town located in the southwestern part of Weifang City, Shandong Province, is pleasant, ecologically excellent, and far from industrial pollution, which has created a good performance of Linyu cherry in terms of appearance and taste. The characteristics are widely recognized by the market.

From the perspective of the listing season, Linya Cherry is between the earliest launch of Tai'an Open Cherry, Dalian greenhouse cherry and the late Yantai open -field cherry. Provided "space". In recent years, with the support of the local government and the driven by e -commerce, Lingye has gradually been well known to consumers with "the first county of Chinese greenhouses". And how to go farther and faster has also become an important issue for the local cherry industry practitioners to be discussed.

Peng Zhichao has been doing sand and gravel business for many years. Affected by the environment, he aimed at the local agricultural products that strongly supported the promotion and successfully transformed into e -commerce. Since making agricultural and sideline products in 2019, Peng Zhichao has cooperated with many e -commerce and has also tried many logistics companies. The high retirement rate and after -sales rate have kept him looking for a partner that fits well. "Cherry is a product with strong timeliness, and the requirements for warehousing and logistics are relatively high."

Generally speaking, cherries from picking to listing, the entire sales cycle is generally only 3 to 5 days. If it fails to sell at this time, the loss rate will be as high as 50%. If it exceeds 7 days, it will basically not be eaten. Therefore, "fast" is the key to solving the problem.

"With the attitude of trying, we started using JD Logistics. After use, we found that in some areas, such as the nine provinces (cities) of Beijing, Hebei, Zhejiang,,,, Zhejiang, Lu, Lu, Huhui, and Yu, Jingdong Logistics is far ahead. Regardless of the delivery speed The service is first -rate at the time of the income of the front -end collection and the door -to -door delivery. "Peng Zhichao remembered the cooperation with JD Logistics, such as several Treasures," Until now, the company has been cooperating with Jingdong logistics. For our merchants, for our merchants, for our merchants, for our merchants, for our merchants, for our merchants, Its biggest benefit is the customer experience sent at the end of the last mile, which better connects the viscosity of our merchants and customers. "

For characteristic agricultural products, Jingdong Logistics has been working hard to improve the time -effectiveness of logistics. Nowadays, JD Logistics has achieved high time -effectiveness, high -quality agricultural products, and the fastest cherry can achieve the second morning.

In the season when the cherry concentrated listing was listed this year, JD Logistics opened the two-way route of the Yantai-Shenzhen Ferry Forestry in early June. It aims to enhance the timeliness of the product transportation of Shandong cherry and South China lychee and help fruit farmers to enhance market competitiveness.

Economic Herald reporters learned from JD Logistics that the third and fourth -tier cities such as Zhongshan, Zhaoqing, and Huizhou can receive large cherries from Yantai the next day. "Turned to" the next day ". It not only specially guarantees the timeliness and quality of cherry and lychee peak periods, but also improves the time limit for material circulation in the core economic circle of Yantai and the Pearl River Delta.

JD Yun Warehouse allows the integration of production and sales and distribution. It is estimated that sales in June will reach 40 million

"Now we can do it, pick up during the day, delivery at night, and customers can sign the next day. From the perspective of price, this year's fruit price has always been high, and the benefits of fruit farmers are greatly doubled." With the power of JD logistics, In Peng Zhichao's "delicate and tender" Shandong cherry, the big cherry in Shandong greatly broaden the sales radius this year, and the economic benefits of the local cherry industry have also been improved. The company's layout expanded and the increase in goods has also made him particularly busy.

In the talks, Peng Zhichao told the Economic Herald reporter that in just a few months this year, the company's performance has doubled several times. The products he sold also extended from the original Lintong greenhouse cherries and golden autumn red honey peaches to Shandong characteristic agricultural and sideline products including Yantai Cherry, Zhanhua winter dates, persimmons, and hawthorn. In Peng Zhichao's opinion, the secret of the rapid growth of e -commerce shops is to participate in the construction of JD Logistics in the origin of the origin of JD Logistics in Lintong. It is understood that Jingdong Yuncang is an important part of Jingdong logistics infrastructure and open collaborative ecology. It is worth mentioning that the origin of Yuncang is an innovative model combined with Jingdong Yuncang and the agricultural special place. By exporting the management system, technical capabilities, operating standards, and brand empowerment of JD logistics to third -party merchants to help customers help customers Turnive reduction and efficiency and achieve new growth. At present, Jingdong Logistics has more than 1,700 Yuncang resources, becoming an important component of helping businesses to share the Jingdong 618.

In January of this year, JD Logistics and Shandong Jiao Bai cooperated to laid JD Cloud Warehouse. At present, the cloud warehouse is established at the same time, the Yincang ① 目前 目前 目前 and ② the fresh library.其中，①号库储存产品有酒水饮料类，汽车装饰品，宠物食品；②号库主做生鲜，配备8000平恒温库3个，并上线樱桃全自动分拣线，可以实现大小、色差、 Multi -dimensional products such as residual secondary fruits to achieve the rapid grading of fruit and packaging. At the same time, JD Express through the optimization of transportation routes, from the place of origin to the consumer market and the trading market to straighten the line, so as to achieve a direct place.

"The company opened a store in JD last year. I read the financial statements and increased by 170%last year." Peng Zhichao introduced, "This year, through cooperation with JD Logistics to build Yuncang, it has really achieved the integration of production and sales. The company's sales can reach about 40 million. It is far more than 10 million in the same period last year. "

Dig the local characteristic agricultural products with the help of the complete supply chain

So, what is the deeper experience of Peng Zhichao?

"The efficiency of the entire storage, packaging, and delivery circulation has improved quality." Peng Zhichao told the Economic Herald reporter that the cherry picked during the day was directly entered into the warehouse and used the automatic sorting line for screening, sorting, and packaging. At the same time, work efficiency is greatly improved. Before 4 pm every day, all orders are sent away through JD Logistics. From picking to customer signing, the timeliness is greatly shortened.

"As provinces (cities), such as Beijing -Tianjin -Hebei, Hebei, Hebei, Zhejiang, Shanghai, Shanghai, Shanghai,, Shanghai, Shanghai, Shanghai, Shanghai, Lu, Huhui, Anhui, and Yuyu, we can achieve the next day. The most advanced automatic sorting line in China in Yuncang can not only screen cherries, but also finish cherry. , Persimmon and Hawthorn are all sorting lines. This set of sorting lines can sort 3,000 catties of fruits in one hour, which greatly reduces labor costs. "Not only that, Peng Zhichao also discovered happily that the online cherry was automatically sorted and sorted. After the line, the after -sales ratio of the store dropped to about 2%. Peng Zhichao revealed that "Jingdong Logistics was specifically sent to the factory personnel for cherry packaging specifications to guide us on the spot."

Economic Herald reporters learned from JD Logistics that in recent years, JD Express has penetrated into the origin of the landscape, rooted in the cherry base, and assisted fruit farmers and merchants to pack, sort, ship, disinfection and other work. Through the "first kilometer -first -kilometer" cherry delivery solution, that is, pick -up and installation, to ensure operations through direct hair, vehicle collection goods, key flow to the opening of the special line, establish a green passage for cherry delivery Priority transit.

Solving the timeliness problem, the next step is open source. The Economic Herald reporter learned that after Peng Zhichao entered Jingdong production and sales supply and marketing platform, JD.com recommended a large number of high -quality merchants, which really expanded Shandong Jiao Bai's "circle of friends".

"Why do you do it? For example, in Guangdong's e -commerce, they also make cherries, peaches, persimmons, and winter jujube, but they are not in the main production area, and the quality problems are not easy to control. , Let's control the quality of the quality of the quality of the logistics. When we come up, the number of delivery orders may be possibly leveled with high -quality sources and logistics resources. Coupled with good services to send consumers. "Peng Zhichao said that the fresh Yuncang itself has the function of undertaking the supply chain for all e -commerce, and also hopes to provide more sources of sources for more e -commerce, reduce labor costs, improve it Operation timeliness.

Jiu Xiang is not afraid of deep alleys. Peng Zhichao's e -commerce "small business" has attracted the attention of the local government, and he has also become a local e -commerce "Internet celebrity".

"The local government also paid attention to this cherry industry with JD Logistics. The local government also entrusted a local state -owned platform to participate in the three parties to build the most advanced fresh product warehouse in North China and even the country." It is admitting that I hope to use the power of JD logistics to do a good job of the industrial belt of the origin of the origin, and deeply dig the local agricultural and sideline products to push more and better national geographical logo products to the national market.

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