Industry | Jiangsu Suzhou Construction of the "Digital Government" cultural tourism model

Author:Cultural Tourism China Time:2022.07.01

In order to implement the cultural digitalization strategy, promote the integration and innovation of smart cultural tourism, help the consumption of the tourism consumption and improve quality after the epidemic, and accelerate the establishment of a complete and efficient "Jun to Suzhou" platform supplier system. On the 29th, the first "Jun to Suzhou" platform supplier conference was held. Zha Yingdong, deputy mayor of Suzhou Municipal People's Government, Han Guards, Director of Suzhou Culture, Radio, Film and Television and Tourism Bureau, Suzhou City Big Data Bureau, Suzhou Education Bureau, Suzhou Garden Bureau, Suzhou Commerce Bureau, Tourism Federation, online More than 100 people including head enterprise representatives, cultural and tourism associations, suppliers representatives, and mainstream media of the Yangtze River Delta participated in the event.

The entire event is divided into four chapters: development, new articles, enlightenment, and discussion.

The opening video of the event shows the authentic Suzhou style from the perspective of double tourists, leading the audience to the historical style and cultural charm of Jiangnan Water Village, and demonstrate the application of the "Jun to Suzhou" platform through various scenes.

Han Wei Bing, director of the Suzhou Culture, Radio, Film and Television and Tourism Bureau, delivered a speech. He said: In recent years, Suzhou has conscientiously implemented the national cultural digitalization strategy and focused on the integration of cultural tourism in the digital era. Cultural tourism models built by the digital government, effectively integrate service resources, scenic spots, and government information resources, innovate a one -stop cultural tourism integration service model, establish a unified new cultural tourism service system, promote the penetration and penetration of cultural and tourism Crossing, the high -quality cultural tourism integration and innovation development path suitable for Suzhou's urban cultural temperament.

According to the data of the platform products in 2021, the most popular column section, the list of tourists in the province, the list of tourists outside the province, the most popular scenic spots, the most popular cultural venues, the most popular non -heritage products, the most popular Cultural performances, the most popular tourist routes and other honorary lists, Suzhou City Big Data Bureau, Suzhou Education Bureau, Suzhou Garden Bureau, Suzhou Commerce Bureau, and Suzhou Cultural and Broadcasting Travel Bureau in charge awards to the winners. Excellent suppliers said they were very happy to have this opportunity. In the current severe tourism situation, everyone aggregated and faced the difficulties to promote confidence in the development of Suzhou Cultural Tourism.

Affected by the new crown epidemic in the past two years, the new tourism promotion model has risen, Yun Live and Cloud Travel Travel have played an important role in driving cultural tourism consumption and revitalizing the road of cultural tourism. Essence Xu Weirong, deputy director of the Suzhou Culture, Radio, Film and Television and Tourism Bureau at the conference site, introduced the use and promotion related content of the "Jun to Suzhou" cultural tourism live broadcast room, and simultaneously introduced the process and operation description of the new supplier settled on the platform.

The "Jun to Suzhou" platform is the general entrance to visit Suzhou culture and tourism as citizens. It integrates information query, online guides, online appointments, information promotion and public services. For a long time, the "Jun to Suzhou" platform is committed to innovating and developing more new functions and new products and new products of smart tourism. Promote new forms to provide users with more experienced and high -quality tourism experience. Zha Yingdong, deputy mayor of the Suzhou Municipal People's Government, and Han Guards, Director of Suzhou Culture, Radio, Film and Television and Tourism Bureau, came to power together to launch three channels for launch.

In the discussions articles, many cultural tourism heads such as Baidu, Tencent, Meituan, and Douyin use on -site sharing and online videos to discuss the development of platforms and product iterations. Speaking; at the same time, the conference organized online exchange of salons to share resource sharing and interoperability on the four topics of "Jun to Suzhou" platform, cultural tourism live room, research tour, and "shaking in Suzhou".

The new era leads new development. Digital empowerment is to promote the new engine of high -quality development of cultural tourism. "Jun to Suzhou" helps digital technology as a help to build a more convenient and intelligent cultural tourism platform. Specialized smart tourism templates make good demonstrations.

(The picture is provided by the Suzhou Cultural Radio, Television and Tourism Bureau)