"Guzhou Food" Running a new track -Shandong Qingzhou Juli to create a prefabricated vegetable industry cluster

"The company's steak soup, beef hill soup, ginseng soup chicken and other halal prefabricated dishes have not only been sold in the Korean market for more than 10 years. In recent years, it has quickly opened up high -end domestic markets such as Shanghai." Recently, in Qingzhou, Qingzhou, Weifang City, Shandong Province, Zhao Junchao, general manager of the company, told reporters.

Seize the development opportunities of the prefabricated vegetable industry and quickly open the St. Olympic food in the domestic market. It is only a microcosm of more than 130 pre -production companies in Qingzhou in the market tide. As one of the ancient Kyushu in my country, Qingzhou is "seamlessly connected" with the new consumption scenarios with the new consumption scene and running a pre -production track.

"Since the beginning of this year, Qingzhou has created the work deployment of the" Chinese prefabricated city city "in accordance with the Weifang Municipal Party Committee and Municipal Government to give full play to the advantages of rich wine and gourmet culture, rich high -quality fruit and vegetable raw materials, and outstanding characteristics of halal food. Policy advantages, build 9 prefabricated characteristic industrial parks, and gather together to create two prefabricated industry clusters: high -quality fruits and vegetables, halal food. "Song Weiwei, secretary of the Qingzhou Municipal Party Committee.

The advantages and outstanding features are clearly seized "new highlands"

It is located in Qingzhou in Luzhong, known for its convenience, rich products, rich products, humanities, and famous.

"The competition in the prefabricated vegetable industry is a differentiated competition, and it must highlight its own advantages and characteristics." Tian Yongquan, the mayor of Qingzhou City, has a clear idea of ​​how to better develop benign and orderly prefabricated vegetable industry. In this regard, Qingzhou has found in the integration of industrial and commercial resources and other resources that has already held the "four major advantages":

——Gean wine and food culture. "Yunmen Sauce" is a typical representative of the northern wine in my country. It has a long history, unique formula, unique formula, unique formula, and unique formula, and unique formulas, and the formula of Longwangfu.

——Hiry modern agricultural foundation. Integrating 21 vegetable and fruit production bases, including the Mihe Silver Gourd Base and Heguan Vegetable Planting Base, the city's melon -vegetable planting area reached 614,000 mu, and the total output reached 2.46 million tons. There are 14 provincial -level standardized production bases, 10 Weifang cities, and the number of "three grades and one standard" has reached 172.

——Hero halal food characteristics. Qingzhou has been a place where many ethnic groups have lived since ancient times. It has retained many unique ethnic food culture and cooking skills, especially the halal cuisine mainly based on beef and mutton, which has hundreds of years of inheritance.

——The business logistics. Qingzhou is located between Jinan and Qingdao. The three railway stations in the area are parallel and surrounded by high -speed surroundings. In recent years, Qingzhou has built a municipal e -commerce public service center and a storage and logistics distribution center, and the construction of the e -commerce logistics system has become increasingly improved. In 2021, the retail sales of agricultural products were 2.91 billion yuan, a year -on -year increase of 51 %, and the number of e -commerce companies reached more than 1,100.

Establish a platform advantage to complement each other to enter the "new track"

Ji Yingmin, chairman of Shandong Qingzhou Yunmen Wine (Group) Co., Ltd., has been cultivating the wine industry for many years. In recent years, he has continuously developed the path of diversified development, set up Yunshang Center, and expand product e -commerce sales. Recently, investment has continued to expand investment, launched "Fast Cooking Network", and entered the prefabricated vegetable industry.

In May of this year, the Qingzhou Pre -Main Cuisine Industry Alliance was established. "Through the platform of the industrial alliance, integrated raw materials supply, product sales, financial services, warehousing and logistics, production equipment and other related enterprises, gather the advantages of Qingzhou's characteristic resources, strengthen internal management, optimize the industrial structure, promote the rapid and healthy of Qingzhou prefabricated vegetable industry Development. "The positioning of the industrial alliance said.

Building a platform aims to form a joint force. In Tian Yongquan's view, although Qingzhou's prefabricated vegetable industry has outstanding advantages and many market entities, there are still problems such as large and not strong brands, insufficient market discourse rights, etc., and it is urgent to "finger finger". Specifically, on the one hand, integrate multi -party resources and achieve complementary advantages; on the other hand, aiming at the industry's shortcomings and concentrated efforts.

"Entering the Internet" accelerate. "Fast Cooking Network" is the first national type of prefabricated vegetable industry Internet platform established by Weifang's integration resources. At the same time, the establishment of a branch center in Qingzhou -Qingzhou prefabricated vegetable industry operation management platform to achieve Qingzhou prefabricated dishes "a picture of the city" management model; , Inspection, inspection, research institutes and other institutions, provide precise services for prefabricated vegetable industry chain enterprises to achieve the entire industrial chain coverage of product production, processing, sales, warehousing, transportation, and traceability. road".

The new sales model is continuously expanded. Qingzhou has successively cultivated various pre -production industry innovation platforms such as agricultural and cultural tourism digital economy industrial parks to help the city's prefabricated vegetable enterprises "online efforts". Many prefabricated vegetable companies such as Hongsheng Food have successively launched online retail and group purchase dealers on platforms such as Aijiale Purchase and Meituan. According to incomplete statistics, from January to May of this year, the online retail sales of prefabricated vegetables such as Qingzhou City achieved 65.882 million yuan, a growth rate of 37 %.

Policy escort the millennium ancient city planned "new rise"

"It can be said that it is the fragrance of the wall in the wall. 'Qingzhou halal food has a certain reputation across the country. For example, our halal beef accounts for about one -third of domestic products in the Shanghai market." , Watching a box of steaks is loading, the company's head Zhang Meizhi told reporters.

Today, Qinghu Food is planning to transform and upgrade from selling "one piece of beef" to "a bowl of beef soup": joining the city's prefabricated vegetable industry alliance, logging in to "Fast Cream Network" and other online platforms. Examine the preparation of new production lines and make a good preparation for the municipal -level pre -production industrial park. Integrate the advantages of the policy and fully cultivate a strong leading enterprise. Zhang Peng, director of the Qingzhou Development and Reform Bureau, introduced: "Qingzhou has built the 'top grid promotion' mechanism, carried out 14 key operations in the prefabricated vegetable industry, and the full chain promoted the high -quality development of the prefabricated vegetable industry. Prefabricated vegetable brands, cultivating a number of explosive product brands, and helping the millennium ancient city 'new rise'. "

Top grid promotes industrial development. Qingzhou has established the Leading Group for the development of the prefabricated vegetable industry with the main leaders of the Municipal Party Committee and the Municipal Government as the Double Group leader to set up a special class to clarify the division of responsibilities; the development of the prefabricated vegetable industry will be included in the key work supervision plan of the municipal party committee and municipal government. More than 130 enterprises are included in the service enterprise commissioner's support; a series of activities such as Qingzhou prefabricated vegetable industry development conference, industrial work promotion conference, industrial development symposium, and halal food prefabrication development symposium.

High -end planning industrial parks. Reserve more than 1,600 acres of land for the construction of the municipal -level prefabricated vegetable industrial park. It planned 9 parks including halal food characteristic industrial park and South Xiaowang prefabricated vegetable industry park to aggregate policy resources advantages, support enterprises with diversified cooperation, bigger and stronger, and promoted prefabricated production. The vegetable project is about to sign the contract and the fast landing to help the project put into production early and achieve early results.

"We will actively build a carrier, build a good brand, ensure good service, and build a good mechanism. At the end of this year, the revenue of the prefabricated industry chain industry is more than 30 billion yuan, and there are more than 400 prefabricated market entities." Song Weiwei said Essence (Farmers Daily · China Agricultural Net reporter Lu Bingbing)

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