Dongguan Qiaotou: Rong "Lotus" Youdao

When Lichen Cicada was singing again, Lianye Tiantian was intoxicating. At this time, to enjoy the lotus in the bridge head is a happy thing for the citizens. And this year's lotus feast added a "interest" -the fun camping. On June 26, the CCTV-4 "Live Bay Area" column of the Central Radio and Television Station moved the live broadcast room to the Lotus Cultural Tourism Industrial Park to display the charm of Dongguan in panorama.

■ Bridge 300 acres of Lotus Lake Lotus Lotus Blooming Correspondent Shao Jinzheng

Starting from the first plant, the lotus is destined to have an inextricable bond with the bridge head: the 19th Lotus Festival has been successfully held so far, letting the "Chinese Lotus Famous Town" rang at home and abroad; ——— attract more than 1 million tourists every year.

To this day, what is reflected with the lotus culture is that the traditional culture of Qiaotou has continuously activated new, and the theme of "flowers as the media" has been further enriched, and tourism culture brands have been further improved and improved ... As the high -quality cultural tourism activities continue Without the development, Qiaotou turned its attention to the larger cultural tourism industry, driving the town's ecological tourism and economic integration and development. The pace of bridgehead towards the new highland of ecological tourism in the Greater Bay Area is becoming more and more solid.

■ Lotus planting base agronomist Deng Zhiping correspondent Feng Ruifeng from Feng Ruifeng

Plants

In June, the bridge head lotus was continuous, and the town's thousand acres of lotus flowers bloomed, overlooking the lotus lake, lotus leaf fields, showing the beautiful scenery of "the lotus leaves are unlimited, the lotus lotus flowers are red". The 2500 pots of lotus pots in the Lotus Cultural Tourism Industrial Park entered the flowering period, and the lotus fragrance was intoxicated -this grand occasion even aroused Deng Zhiping's memories for many years.

Deng Zhiping is an agronomist at the lotus planting base of Qiaotou Town. He has been dealing with lotus planting for more than 20 years. Many people call him "the first person in the lotus cultivation of Dongguan Qiaotou". The clock came back to the 1990s. At that time, Lianhu was still a farmland with waterweeds, surrounded by meandering mud roads. In 1997, Deng Zhiping returned to his hometown after graduating from Guangzhou Forestry School and became a common technical person in a garden company in Qiaotou Town. At that time, the Government of Qiaotou Town decided to retreat and return the lake to plant ornamental lotus in a lotus lotus lake in the center of the town in the center of the town.

"By 2004, Lianhu Lake Lake has ushered in a new opportunity." That year, Qiaotou Town decided to host the first Lotus Festival. As the main venue of the festival event, the planting lotus in Lianhu was put on the agenda, and Deng Zhiping also joined the planting team. "At that time, experts were invited to visit the lotus city, and a total of 300 varieties were introduced from Wuhan, Guangzhou and other places." This made Deng Zhiping's eye -opening, and the high -clean quality of the lotus "out of the mud and not dyed" also deepened his pair of pairs. The love of the lotus has since started his life course of "dancing with the lotus".

Although the lotus is high, it is not easy to plant. "The most important thing is to accurately apply fertilization to prevent corruption." Deng Zhiping told reporters that in general, the soil pH is between 6.5-7.5 and the temperature is between 20-33 degrees Celsius, which is suitable for lotus growth. To this end, Deng Zhiping needs to grasp the amount and time of fertilization according to the habits of different varieties of lotus, and control the flowering period of the lotus.

In March each year, it is the season of Lianhu's "dry lake to the ground". Deng Zhiping will lead the team to the Lotus Lake to turn over the soil. He said that due to the limited conditions in the early years, the base could only rush to the land to flip the ground. In recent years, a medium -sized tractor can be used to turn the soil.

At about 7 am on June 10, Deng Zhiping came to the lotus planting base early and started a day of work. Record the growth of lotus in the base, select excellent varieties for cultivation alternative, arrange medicine for fertilization, and then rush to the Lotus Cultural Tourism Industrial Park non -stop to do a good job in the management and protection of lotus potted plants.

The day of the 19th Dongguan Bridge Lotus Festival was started. In addition to the 300 acres of lotus lotus in Lotus Lake, this year's Lotus Festival also exhibited 5000 pots of lotus lotus in the "Colorful Flower Field" of the Lotus Cultural Tourism Industrial Park. To this end, Deng Zhiping pays more attention to the growth of various types of lotus varieties to ensure that each lotus can welcome guests from all directions.

Since the first Lotus Festival in Qiaotou in 2004, nearly 10 million tourists have come to Qiaotou to enjoy the lotus in 19 years. Behind the pleasing lotus, the careful cultivation and hard work of "Deng Zhiping" year after year, Deng Zhiping and the team planted 350,000 pots of lotus with 420 varieties including torch and butterfly love flowers, each lotus flower, each lotus flower There are their hot sweat on it.

Despite the tiredness, Deng Zhiping was among them. Every year, many tourists come to visit to take pictures, and some people mail photography to Deng Zhiping's collection. "People's recognition is one of the motivation for more than 20 years to adhere to the lotus." Deng Zhiping said that the lotus has become an indispensable part of his life, and he will "grow until retirement."

■ Cultural activity was performed by Shao Jinzheng in Lotus Cultural Tourism Industrial Park

Heyo Bridge Head

"Running together, better." On June 19th, in Father's Day, more than 100 running enthusiasts jogged around Lianhu and celebrated in a "beautiful scenery+running" way.

Spring watching cauliflower summer appreciation -this is two annual awards in Qiaotou Town, the famous Town of Lotus, China, attracting countless people to linger. As the first town in China to host the nationwide, the "one lake and two flowers" of the bridge head has launched a unique flower fragrance brand. Its full literary and artistic fan attracts tourists up to 1.4 million people each year.

Flower butterflies are tap, and the bridgehead is seizing the high point of the system through the "two flowers" from the "two flowers", driving the town's tourism and economic development, and forming the characteristic development path of the bridgehead. "'One Lake, Two Flowers'' influence on expanding the bridgehead is very helpful." Liu Lun, director of the Cultural and Sports Tourism Office of Qiaotou Town, said that to this day, the lotus culture has become a beautiful business card for the image of the bridge head, A lively model for creating cultural brands, a powerful driving force for economic development, and an important platform for promoting cultural construction.

At the end of the 1990s, the bridge heads took more than 1,000 acres of land, and built the Lotus Lake Scenic Area with the theme of the lotus. Since 2004, the 19th bridgehead lotus festival has been held in a row.

In the process of running the festival, Qiaotou highlighted the lotus culture, and successively launched the theme song, festivals and mascots of the lotus festival, and carried out a series of exhibition activities, cultural activities and economic and trade activities to achieve new ideas and new sessions. Article. As of now, the "Guangdong -Hong Kong -Macao Lotus Exhibition" and "Pan -Pearl River Delta Dutch Invitation Exhibition" have been held, and the 20th National Lotus Exhibition has been hosted. The lotus photography contest hosted the 27th National Lotus Show, the first town -level unit in the country.

Qiaotou people also boldly tried to "invite the bowl to the bowl" and pioneered the lotus (bowl lotus) cultivation competition, so as to play the "bowl in the bowl". The loved lots have been cultivated for nearly two months, and the bowl lotus finally exposed the "sharp corner". A bud with a bud to be released is very loved. This not only cultivates the enthusiasm of the people to cultivate the lotus, but also allows the lotus culture to cleverly fly into the bridgehead "ordinary people's home."

However, lotus is a very time-limited flower, with a flowering period of only one season, concentrated from June to September each year. More importantly, the lotus flowers gradually withered after the autumn, which had an impact on the overall aesthetics of the ecological landscape of the Lianhu Scenic Area.

In this case, the bridgehead breaks through the "one lotus", and has grown cauliflower to optimize the resonance with ecological fit. Liu Lun told reporters that in September 2010, Qiaotou tried to plant rapeseed flowers in Lianhu to actively create rapeseed ecological tourism. There is a trail of flowers in the flowers, and the newly built lotus squares covering an area of ​​more than 3,000 square meters.

During the Spring Festival in 2013, Qiaotou launched the first rapeseed festival, which organically integrated the development route of tourism, food, and culture, and successfully created the Lianhu rapeseed cultural brand.

With flowers as a matchmaker, Qiaotou deeply cultivated the Dongguan Lotus Literature Award in the field of literature, and also gave birth to the characteristic model of bridgehead novel creation base, and showed extraordinary heritage and strength. For example, the national novel salon settled in the bridgehead, often there are literary and literary people who come here to create and communicate. Their works are inadvertently integrated into the local customs, and they subtly increase the popularity of the bridgehead.

Flower fragrance butterfly, the bridgehead uses "lotus" as the media, which not only seizes the commanding heights of cultural tourism integration and development, enhances the awareness and reputation of the bridgehead, but also allows more and more people to understand the bridgehead, walk into the bridgehead, choose the bridgehead, and invest in investment The bridge head is injecting the power of urban and economic development.

With the soft power of the "Lotus" business card overflowing, and release the industrial development advantage of environmentally friendly packaging, Dong Taihu Science and Technology Industrial Park will become a strategic platform for the construction of the "double district" construction, and it is a new engine that drives the development of the bridgehead in the next few years. At present, a number of well -known packaging companies such as Miyangsen, Lijia International, and Kaicheng Environmental Protection bring sustainable endogenous motivation to the development of the environmental protection packaging industry cluster. The electronic information industry represented by new technology electronics has become another new pillar industry in the bridgehead. At present, 59 electronic information companies above designated size have settled in the bridge head.

■ Colorful Field attracted tourists to play correspondent Shao Jinzheng

Lotus Town

The integration of cultural tourism, Dongguan entered the acceleration period. In other words, bridge heads are at the same time.

In recent years, Dongguan has implemented three -year development plan for tourism development, accelerating the in -depth integration of cultural tourism, continuously promoting the tourism industry to become bigger and stronger, and successfully selected the "second batch of national culture and tourism consumption pilot cities". Especially since this year, rural tourism and ecological camping have been popular. It has become a new fashion for visiting museums and old villages to the old city. The phrase "I am waiting for you in Dongguan" has become a hot word on the Internet, which arouses people's desire to travel to Dongguan.

In fact, "I am waiting for you in Dongguan" and "waiting for you, on the bridge head ..." are exactly the same. Right now, Dongguan is promoting tourism in depth, promoting the integration of "tourism+" industrial integration, and cultivating new kinetic energy of cultural tourism. As far as Qiaotou is concerned, it is imperative to "use flowers as a matchmaker" to create a high -quality literary journey.

Looking around, under the deployment of the city, a number of towns and streets are planning the whole region. Some towns have a wealth of cultural tourism resources, and some towns have done color in the whole region tourism. Looking at the development of the integration of Qiaotou Cultural Tourism, it can be described as excited. The prospect of the bridgehead of "quality, beauty · livable" is desirable.

Over the years, the bridgehead has taken the Lotus Festival as a platform to successfully create a cultural brand of "bridgehead lotus". Qiaotou ... "Tens of millions of tourists scrambled to negotiate with Bayifang's merchants, and lotus has become an important fulcrum for prying quality improvement and industrial development. Today, the "Lotus Culture" strategy has been promoted in depth, and the bridgehead has comprehensively promoted the construction of lotus cultural tourism industrial parks. The industrial park is included in the town's "One River, One Road, Four Park" overall deployment. Create a new highland of ecological tourism in the Greater Bay Area. From one side of Lotus Lake to a park, Qiaotouwen Brigade integrates a new starting point to further expand and release the economic and social value of "lotus culture". During the 19th Lotus Festival, Qiaotou Lotus Cultural Tourism Industrial Park became the "punching point" of the Internet celebrity. Special projects such as bowl lotus exhibition and summer song club, set up comprehensive consumption scenarios such as consumer, diet, purchasing, entertainment, etc., so that the public can enjoy the infinite fun brought by camping and cultural activities. Feel the multiple charm of the ecological environment and cultural development of the bridgehead.

How should the integration of cultural and tourism in the context of tourism in the whole region be out of the feasible path that meets its actual actual situation? An industry insiders familiar with Dongguan Cultural Tourism Industry analyzed that from the Lotus Festival of Bridge to the Lotus Cultural Tourism Industrial Park, Qiaotou conducted a useful exploration of the integration of tourism and cultural tourism in the whole region. After years of careful operation, the "Bridge Head Lotus" has maintained the leading advantage in the integration of cultural tourism, laying a good foundation for promoting the construction of the Lotus Cultural Tourism Industrial Park. In addition, Qiaotou's cultural tourism location is distinctive, natural and humanistic tourism resources are rich, and the ideas of integration of tourism and cultural tourism in the whole region have been clear. The specific practical path is being further explored.

Wen Ji Rong "Lotus"

Looking at the area of ​​the development of cultural tourism in the city and the city, the beautiful future of "bridgehead practice" is expected. The 15th Party Congress of Qiaotou Town also clearly stated: "Taking the construction of lotus culture and tourism industrial parks as a traction to create a new highland for ecological tourism in the Greater Bay Area".

So, what is the confidence of the bridgehead to build a new highland for ecological tourism in the Greater Bay Area? First, deep "lotus culture". The nineteen years of deep cultivation culture, from doing the "lotus" ecology, strengthening the "lotus" brand, to the real "lotus" culture and the "lotus" economy; second, rich cultural tourism ecological resources. As the source of the water supply of Guangdong and Hong Kong, the first stop of Dongjiang entered the Wan, with rich water system resources and unique beach coating resources along the river. At the same time, the cultural heritage is extremely deep. There are villages in the ancient times. Today, there are academicians, and there are both beautiful and famous monuments and unique humanistic style. Improve the planning of cultural space, continuously improve urban cultural space, improve urban cultural quality, and innovate and create characteristic cultural brands.

Based on this, Qiaotou proposes to cultivate quality cultural tourism IPs with "flowers" to create a 5A -level scenic spot of "Dongjiang Flower Moon Night" as a detonation point. Lianu Village and other resources, make full use of the elements such as Mojiaquan, lotus culture, Zhu Xi culture, develop a number of unique tourism routes to build a complete tourism industry chain.

However, we also clearly find that the originality of IP in the integration of cultural tourism is very important. Although the bridge head has deep lotus cultural heritage and is also a famous lotus town in the country, there are 7 hometown of lotus cities certified by the country nationwide, such as Lianhua County, Pingxiang City, Jiangxi, Jinhu County, Huai'an City, Jiangsu; in the province, etc. There are also many well -known scenic spots or parks in Shenzhen Honghu, Guangzhou Liwan Lake, Panyu Lotus Mountain and other places. Furthermore, the "lotus culture" has been transformed into economic benefits to be improved, and there are still shortcomings such as the development of cultural tourism development in the initial stage, lack of characteristics, and the support of the six elements of tourism.

In different meetings, the leaders of Qiaotou Town also proposed relevant countermeasures to make the "lotus culture" into cultural tourism IPs with unique cultural attributes, differentiated operations, and high value -added. The high -quality cultural tourism IP project continues to expand the influence of ecological tourism in the bridge.

How to improve the IP effect to promote the construction of a new highland for tourism? An unnamed cultural tourism industry expert believes that IP can be integrated into urban construction to enhance the sense of scene, combined with urban renewal, "industrial reform workers" and other themes with the theme of "lotus pond moonlight" and "step by step" to build a one The city landscape belt with lotus elements really allows lotus to enter the city, integrate into the city, and upgrade the city. In terms of connotation, the stories of lotus in the cultural history of the creation bridge are incorporated into the IP, and the IP core with humanistic charm is created with storyline.

In addition, the expert also suggested that we must focus on optimizing resources, promote "tourism+", improve the industrial ecological environment, coordinate more than 8,000 acres of land of Lotus Cultural Tourism Industrial Park, and focus on the work ideas of "partition planning, coordinated promotion" to focus deeply. The high -end consumption demand in the Greater Bay Area has attracted high -quality cultural tourism industry projects, built a comprehensive consumption scenario such as food, travel, purchasing, and entertainment, providing more diversified consumption models, and accelerating the cultivation of new momentum of economic development.

Expanding the influence of cultural tourism brands is inseparable from planning and propaganda. To create a new cultural tourism IP, you may wish to follow the three steps of "tree brand, heavy marketing, and strong publicity". The tree brand is the "four one", that is, a logo (the existing LOGO), a slogan (waiting for you, on the bridgehead ...), a cultural and creative IP image, a urban promotional video; The festival holds a cultural tourism promotion meeting and other methods, and uses the high -quality tourism line platform, travel agency, and friendly city to promote the unique cultural tourism products of the bridgehead; strong publicity to integrate traditional media and new media propaganda methods, build bridgeheads and texts The tourism matrix of the whole media is to cultivate the fan circle of the bridge -headed text travel with new brands, new products, and new gameplay. Not only that, with flowers as a matchmaker, establish a "marriage" relationship with other cities, and promote development in the fields of economic and culture, bridgeheads have also made unremitting efforts. During the Spring Festival this year, the first Luoyang "Peony Flower Wasteen Season" was successfully held. The 1500 pots of peony from the old city of Luoyang Old Town in Luoyang Old Town bloomed in the colorful flower fields of the bridgehead lotus cultural tourism industrial park. Ground cultural exchanges. In the middle of this month, Qiaotou Town and Luoyang Old Town signed a strategic cooperation framework agreement. The two parties will start in -depth cooperation on the construction of exchanges and cooperation platforms, industrial docking development, and cultural tourism.

Under the new concept of ecological, cultural, and tourism integration, the bridgehead is showing a new weather in the new highland of the Greater Bay Area. Along with the empowerment of cultural tourism, it will also show different glory, and the cultural tourism cause will become a strong support and continuous driving force for promoting rural revitalization and high -quality development of bridgeheads.

Text: Yuan Jianbin Picture: Correspondent Shao Jinzheng Feng Ruifeng

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